Issue No. 61: Patagonia Headlines x 4️⃣

Oct 24

Written By PHC Commissioner

Hey, Outsiders! Patagonia is making headlines…again.

Also, in today’s issue:

🤯 Outdoor enthusiasts and doomsday preppers drive the $246 billion dollar survival tools market
🤔 NOAA’s take on the upcoming winter, Oprah takes a hike
🎒 Rucking is the new fitness fad for startup founders and investors,
🌲 How politics and forest conservation are connected, Brits booking ski vacations,
an innovative new jet ski foil is making waves, well actually it barely makes a wake 🌊…

…and a whole lot more.

Let’s go! 🤙

— Scott Crowder

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BRAND SPOTLIGHT:

Patagonia: Leading the Way in Sustainable Innovation, Fashion, and Activism 🏅

In the ever-evolving world of sustainable fashion and outdoor gear, Patagonia consistently finds itself at the forefront, not only in terms of product innovation but also as a thought leader in responsible business practices. Recent headlines surrounding the brand showcase its commitment to pushing boundaries, raising standards, and inspiring change.

1️⃣ Innovation in Sustainable Outerwear: Patagonia has always been synonymous with quality outdoor apparel, and their latest creation, the warmest coat made from recycled materials, is no exception as covered by Fast Company. This groundbreaking product embodies Patagonia's dedication to reducing its environmental footprint. By transforming trash into a high-performance garment, the brand not only offers a solution to the problem of textile waste but also sets a new standard for the industry. This innovation aligns with Patagonia's mission to "cause no unnecessary harm" to the planet.

2️⃣ Hemp Workwear Revolution: The introduction of hemp workwear by Patagonia represents more than just a new product line. It's a strategic move towards sustainable materials that reduce reliance on traditional cotton. Hemp requires less water, pesticides, and land to cultivate, making it an eco-friendly alternative. This shift towards hemp aligns with Patagonia's ethos of choosing materials that have a lower environmental impact.

3️⃣ Lessons for Marketers: Beyond products, Patagonia's co-founder Yvon Chouinard's new book offers valuable lessons for marketers according to Adweek. It emphasizes the power of purpose-driven marketing and how authenticity in brand messaging can resonate with consumers. Patagonia's success isn't just about selling outdoor gear; it's about telling a compelling story of environmental stewardship and ethical business practices.

4️⃣ Sustainability Talk: A live talk featuring Patagonia's Head of Product Impact & Innovation, Matt Dwyer, and Lara Wittmann from W.L. Gore & Associates, explores the brand's journey to eliminate harmful chemicals from its products. Follow the remarkable journey undertaken by Patagonia and the GORE-TEX Brand to eliminate PFCs and PFAS from waterproof fabrics in outerwear, all while maintaining performance standards. This reflects Patagonia's commitment to transparency and collaboration in addressing environmental challenges.

From innovative products made from recycled materials to embracing hemp as a sustainable alternative and sharing lessons on ethical marketing, Patagonia stands as a beacon of responsible business practices in an increasingly conscious world. As consumers increasingly prioritize sustainability, Patagonia's approach sets a high standard for others to follow.

Business, Industry, & Economy:

🌟 Activism Knows No Bounds: Fast Company profiles Clare V, a brand that exemplifies how no brand is too small for activism. This article highlights the power of purpose-driven business, demonstrating how even smaller brands can make a meaningful impact through social and environmental initiatives. It's a testament to the role of business in driving positive change.

🚐 Camping World's Expansion: RV Business reports on Camping World's acquisition of 12 Travelcamp RV locations, signaling the company's continued growth in the recreational vehicle industry. This move highlights the industry's dynamic landscape and the strategies employed by key players to expand their market presence.

🔄 GearTrade's Winter Resale Solution: The Daily Outdoor Retailer unveils GearTrade's innovative turnkey resale solution for winter brands. This development showcases the growing market for sustainable outdoor gear resale and the opportunities it presents for brands to participate in the circular economy. It's a reflection of changing consumer preferences and environmental consciousness in the outdoor industry.

🚵‍♀️ Cuyuna Recreation Area's Transformation: Star Tribune takes us to the Cuyuna Recreation Area in Crosby-Ironton, once an Iron Range mining town, now a thriving mountain biking destination. This article explores the remarkable transformation of the area into a magnet for outdoor enthusiasts, emphasizing the potential of sustainable recreation to revitalize communities.

🚴‍♂️ Biking the Goods: Urban Freight Lab discusses the concept of "Biking the Goods" and its potential to revolutionize urban freight. This report delves into the innovative use of cargo bikes for goods delivery, showcasing how sustainable transportation solutions can reshape urban logistics. It's a glimpse into the future of eco-friendly freight solutions.

🌍 National Geographic's Slingshot Project: National Geographic introduces us to the Slingshot Project, an initiative aimed at addressing critical global challenges. This project underscores the importance of innovative solutions for pressing issues, reflecting the role of technology in tackling complex problems on a global scale.

☢️ The Growing Industry of Survival Tools: Newsweek explores the thriving survival tools market, which has grown into a $246 billion industry. This article delves into the reasons behind this expansion, shedding light on the increasing interest in preparedness and self-sufficiency. It's a reflection of the changing landscape of consumer priorities and concerns.

🏞️ Pandemic's Influence on Outdoor Spaces: Forbes Business Council discusses how the pandemic has influenced outdoor spaces and what it means for entrepreneurs. This article highlights the evolving demand for outdoor experiences and recreational areas, presenting opportunities for businesses to cater to the changing preferences of consumers. It's a reminder of the adaptability and resilience of entrepreneurial ventures in response to shifting societal needs.

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Gnarly Nutrition's story is one of passion for active living and reverence for the great outdoors. Their commitment to clean, premium, and delicious nutrition products is unmatched. They cater to individuals on various health and fitness journeys with a range of offerings.

🌿 The Gnarly Story: Born from a love for nature and a belief in the power of real food, Gnarly Nutrition has curated ingredients you can trust. Whether it's for a workout, a hike, or simply a busy day ahead, Gnarly's products are designed to support your active lifestyle.

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Ready to embark on a journey to better health and vitality? Discover the world of Gnarly Nutrition at Gnarly Nutrition and experience the energy to conquer your goals!

Sustainability, Conservation, & Environment:

❄️ NOAA's Winter Forecast: USA Today gives us a glimpse of NOAA's winter forecast, predicting colder temperatures ahead. This article explores the potential impacts of the upcoming winter season and reminds us of the importance of staying prepared for extreme weather events.

🌍 Understanding Climate Change and Societal Collapse: Grist dives deep into the complex relationship between climate change and societal collapse. It offers a comprehensive explanation of the interconnected factors that can lead to such challenges and the urgent need for mitigation and adaptation strategies. It's a thought-provoking exploration of the consequences of a changing climate on human societies.

🌱 New Orleans Urban Farmers and Climate Challenges: Civil Eats takes us into the world of urban farming in New Orleans, where resilient farmers are preparing for the challenges posed by overlapping climate disasters. This article sheds light on the importance of community-driven agriculture and adaptation strategies in the face of climate change. It's a testament to the determination of urban farmers to safeguard their livelihoods and contribute to local food resilience.

🔬 Revolutionizing Solar Power with New Materials: Science Daily unveils groundbreaking research on solar power materials that could revolutionize renewable energy. This article showcases the potential for innovative materials to enhance solar efficiency, paving the way for a more sustainable energy future. It's a testament to the ongoing advancements in clean energy technology.

🌿 China's Conservation Evolution: The China Project explores China's evolving approach to nature conservation. This article delves into the nation's efforts to protect its natural resources and the challenges it faces in balancing economic growth with environmental preservation. It's a glimpse into the complexities of modern conservation in a rapidly changing world.

♻️ Tracking Waste on Vail Mountain: Vail Daily takes us on a journey to understand the destination of waste on Vail Mountain. It unveils the comprehensive waste management efforts in place, highlighting the commitment to sustainability in a popular outdoor recreation area. This article emphasizes the importance of responsible waste disposal in preserving natural beauty.

🦀 Alaska Crabs and Ocean Heat: CNN examines the impact of ocean heat on Alaska's crab population. This article underscores the far-reaching consequences of climate change on marine ecosystems and the livelihoods of those who depend on them. It's a stark reminder of the urgent need to address the global challenge of rising ocean temperatures.

🏞️ US Arctic Vision: More Conservation, Less Drilling: S&P Global Commodity Insights unveils the U.S. plan for achieving its Arctic vision, which prioritizes conservation over drilling. This article delves into the nation's strategy to protect and preserve the fragile Arctic ecosystem while minimizing drilling activities. It's a significant development in the ongoing dialogue about the delicate balance between resource extraction and environmental conservation in the Arctic region.

Health, Wellness, & Fitness:

🔍 Rethinking Evolutionary Theories: Scientific American challenges the traditional theory that men evolved as hunters and women as gatherers. This thought-provoking article explores the complexity of our evolutionary history, shedding light on how societal roles may have been more diverse than previously assumed. It's a reminder that our understanding of human evolution continues to evolve itself.

❄️ The Premium Cold Tub Experience: Athletech News introduces us to Plunge's new premium cold tub, signaling a growing trend in wellness. This innovation highlights the importance of recovery and rejuvenation in athletic performance. It's a reflection of the ever-expanding market for cutting-edge fitness and recovery equipment that caters to athletes and wellness enthusiasts.

🌿 Nature's Role in Education and Mental Health: The Conversation explores the benefits of incorporating nature into education. It delves into how connecting with the natural world can enhance skills and boost mental well-being. This article sheds light on the transformative power of nature in educational settings, offering both experiential learning and therapeutic benefits.

💼 Rucking for Optimization: Business Insider introduces us to a growing trend among startup founders and investors—rucking. This physical fitness activity, involving weighted backpacks and long walks, is gaining popularity as a way to optimize workouts and productivity. It highlights the evolving landscape of fitness and wellness practices in the business world, where physical and mental well-being intersect for peak performance.

🚴 Oprah and Gayle Take a Hike with Peloton: Oprah Daily shares the dynamic duo, Oprah and Gayle, as they tackle a Peloton class together. This lighthearted experience highlights the growing trend of at-home fitness and the power of technology to bring people together for a shared workout, regardless of their location.

🌳 Greenspace and Telomeres: NC State University brings attention to the intriguing link between greenspace and telomeres, the protective caps on our DNA strands. This research highlights how access to nature and green environments can potentially contribute to healthier aging. It showcases the fascinating interplay between our surroundings and our well-being, offering insights into the benefits of green spaces.

Diversity, Equity, & Inclusion:

🏞️ Rural Equity in Outdoor Programs: The Colorado Sun dives into the efforts to promote equity in outdoor programs in rural areas. This initiative aims to ensure that all communities, regardless of location, have access to outdoor experiences. It's a testament to the growing recognition of the importance of inclusivity in outdoor recreation, even in remote regions.

🏔️ Breaking Barriers - The Full Circle Everest Team: Join a community event featuring the Full Circle Everest Team, the pioneering all-Black team that conquered Mount Everest. Led by Philip Henderson and mountaineer Demond “Dom” Mullins, this event, in partnership with Trust for Public Land, brings to light the importance of inclusion and equity in outdoor recreation. It amplifies a national conversation that challenges stereotypes and inspires diverse participation in the great outdoors.

Government, Grants, & Policy:

🏞️ Refocused Outdoor Recreation: Former New Mexico Director of Outdoor Recreation Axie Navas shares a perspective on the role of the Outdoor Recreation Division. It argues for a focus on the needs of local outdoor enthusiasts rather than catering solely to tourists. This opinion piece highlights the importance of balancing tourism with the interests of the community, raising questions about the division's priorities.

🏔️ Reframing Climate Action: The Vail Daily reports on Washington Governor Jay Inslee's address to mountain town leaders in Vail. He encourages them to rethink their approach to climate action and broaden the conversation. This reflects the growing importance of local leadership in addressing climate change and the need for innovative strategies in mountain communities heavily impacted by environmental shifts.

🌆 Examining the National Climate Resilience Plan: Smart Cities Dive dissects the Biden administration's National Climate Resilience Plan, shedding light on what's missing from this ambitious strategy. This critical analysis highlights the complexities of climate resilience planning and the ongoing challenges in building more sustainable and resilient cities and communities. It's a reminder that the journey toward climate resilience requires constant evaluation and adaptation.

🌲 Charting Vermont's Outdoor Recreation Future: Vermont's ambitious plan to shape its outdoor recreation landscape. Commencing in fall 2023, the state will embark on a collaborative journey, gathering insights from various stakeholders, including recreation providers, land managers, and the public. This initiative highlights Vermont's commitment to fostering a thriving outdoor recreation economy and underscores the importance of inclusive decision-making in shaping its natural playground.

🗳️ Political Representation and Forest Conservation: Political Science Now explores the intriguing link between political representation and forest conservation. The article dives into how political decisions and policies impact the preservation of our forests, shedding light on the complex relationship between governance and environmental stewardship.

🏞️ Biden's Conservation Marathon: The Wilderness Society contemplates the future of conservation under the Biden administration. It examines the achievements and potential next steps in the President's conservation efforts. This piece offers insights into the ongoing marathon of preserving and protecting our natural treasures for generations to come.

🏞️ Outdoor Athletes Advocate for Transmission Proposal: GazetteXtra reports on Protect Out Winters rallying behind a transmission proposal. This article sheds light on the intersection of outdoor sports and environmental advocacy, showcasing how athletes are using their influence to support initiatives that can have a positive impact on the environment. It's a reminder of the diverse ways in which individuals and groups are working to protect the outdoors they love.

Travel, Tourism, & Hospitality:

⛷️ Early Bookings Amid Inflation: Travel Daily Media reports a trend of Brits booking ski trips for the 2023-24 season earlier than usual due to rising inflation. This phenomenon reflects how economic factors can influence travel planning, and it has implications for the ski industry as it adapts to changing consumer behaviors.

🏕️ Real Estate Redefined in Campgrounds: Modern Campground delves into the lucrative world of campgrounds and unique rentals. This video explores the transformation of campground real estate, showcasing how creative and unique accommodations are redefining the camping experience. It's a glimpse into the evolving landscape of outdoor hospitality and adventure tourism.

Products, Gear, & Gadgets:

🚐 The RV of the Future: Fast Company takes us on a journey to explore the RV of the future, designed by Apple and Volvo alumni. Pebble has created a remote-controlled RV of the future where technology and luxury redefine the road-trip experience. It's an exciting glimpse into the evolving world of travel and mobile living.

🏞️ Stio x Skida: Stio presents its collaboration with Skida, bringing a fusion of outdoor style and functionality. This partnership showcases the creative potential when outdoor apparel and accessories brands come together. It's a testament to the enduring appeal of outdoor fashion, combining performance with style for adventures in all seasons.

🛏️ Sleeping Bag Evolution: GreenBiz unveils the circular economy's potential in outdoor gear, a natural fit given their durability and eco-conscious customer base. Highlighting Nemo Equipment's Forte sleeping bag, this innovation not only stands out as a bestseller but also encourages users to embrace repair and refurbishment. It's a significant step towards sustainable outdoor gear, where quality and longevity meet environmental preservation, reshaping the way we enjoy nature.

🚤 Jet Ski Foiling Takes Off: Yahoo Lifestyle takes us on a high-speed ride with jet ski foiling, a thrilling innovation led by companies like Lift Foils. This futuristic fusion of technology and adventure is reshaping water sports, showcasing how businesses push boundaries to create exciting new leisure activities.

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PHC Commissioner