Issue No. 60: Enchanté Outdoor Diversity Alliance 🏳️🌈
Hey, Outsiders! Excavators are digging glaciers in Switzerland for ski trails. We have all thought about doing it - wait, no we haven’t!
After last year’s cancellation, the FIS World Cup is taking extreme measures to ensure this year’s event doesn’t suffer a similar fate. Protect Our Winters calls the actions “beyond the bounds of acceptability and common sense.” 🤯
Also, in today’s issue:
Outdoor Diversity Alliance a new org for a more inclusive outdoors
😜 Eastern Mountain Sports pokes fun at its checkered past, Indy Pass rescues Black MTN
Mountain towns convene for a sustainable future, Peloton expands to Austria
US Forest Services considers permits in CO, 🤝 Hyatt x Headspace
Whitespace adds women’s line…
…and a whole lot more.
Let’s go! 🤙
— Scott Crowder
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👋 Introducing the ODA: Outdoor Diversity Alliance 🌟
In Solidarity Project CEO gathering, January 2023
In a bid to address the outdoor industry's diversity deficit, an influential group of companies and individuals has come together to establish the Outdoor Diversity Alliance (ODA). This newly formed alliance has a clear objective: to promote diversity, equity, and inclusion within the outdoor community.
🌍 Origins: Recognizing the Need for Change: The inception of the Outdoor Diversity Alliance emerged from a shared realization within the outdoor industry that inclusivity and representation are fundamental to its evolution and long-term sustainability. In January 2023, Teresa Baker, founder of the In Solidarity Project, convened outdoor industry CEOs and business leaders for discussions on diversity, equity, and inclusion. ODA brings together industry leaders, organizations, and advocates, unifying their efforts to advance equity in outdoor spaces.
🤝 Founding Members: Strength in Unity: ODA's founding members include renowned outdoor brands, retailers, and nonprofit organizations, such as The North Face, REI Co-op, Burton Snowboards, and the Outdoor Industry Association (OIA). These entities have committed to championing diversity, equity, and inclusion both within their own domains and across the broader industry.
🔮 Shaping the Future of Outdoors: One of the most significant implications of ODA's establishment is its potential to effect meaningful change in the outdoor sector. By pooling resources, sharing knowledge, and collaborating on impactful programs, the alliance aspires to create a more inclusive and welcoming outdoor community. This has the potential to inspire greater diversity in outdoor activities, provide broader access to outdoor spaces, and open up new opportunities in outdoor-related careers.
🌈 A Comprehensive Approach: Recognizing that achieving their goals requires a sustained effort, ODA intends to collaborate closely with underrepresented communities, educators, and policymakers. Together, they will confront systemic barriers that have hindered equitable access to the outdoors for too long.
🌄 Crafting a More Inclusive Outdoors: In a world where outdoor experiences and appreciation of nature are universally cherished, the Outdoor Diversity Alliance is on a mission to ensure that these opportunities are accessible to all, irrespective of their background. Through its advocacy for equity and inclusivity, ODA aims to reshape the outdoor industry into a more welcoming and diverse environment for everyone.
Business, Industry, & Economy:
😄 EMS Takes a Playful Approach: Ad Age reports on Eastern Mountain Sport's irreverent global campaign that humorously acknowledges the brand's past challenges. This bold and humorous marketing strategy showcases the power of acknowledging and embracing a brand's history, even when faced with setbacks. It's a creative approach that not only entertains but also engages customers in a memorable way.
🏄♂️ Kelly Slater's Outerknown Expansion: WWD announces Kelly Slater's Outerknown brand's expansion with the opening of four stores in California and Washington, D.C. This development reflects the brand's growth and its commitment to sustainable fashion. It's a noteworthy move in the fashion industry, demonstrating how eco-conscious brands can expand their reach while maintaining their commitment to ethical practices.
📈 Helen of Troy's Ambitious Six-Year Growth Plan: SGB Online outlines Helen of Troy's six-year growth plan. This strategic initiative underscores the company's commitment to sustained growth and innovation. As a global consumer products company, Helen of Troy's plan offers insights into how businesses navigate evolving market dynamics and consumer preferences to achieve long-term success.
♻️ REI's Gear Trade-In Program: REI's blog introduces their gear trade-in program, REI ReSupply, as a member benefit highlight. This initiative encourages outdoor enthusiasts to be environmentally conscious by trading in used gear for store credit. It reflects a growing trend in the outdoor retail industry towards sustainability and circular economy practices, promoting responsible consumption and reuse of outdoor equipment.
🛹 X Games Appoints Former North Face Exec for Marketing Role: Shop Eat Surf reports that X Games has appointed a former North Face executive to a marketing role. This move highlights the sports and entertainment industry's strategy to bring in experienced talent to enhance marketing efforts and expand their reach. It showcases the growing importance of effective marketing in the world of extreme sports and entertainment.
🏭 REI's Innovative Warehouse Design: Fast Company explores how REI has revolutionized the design of its warehouses to create an employee-friendly workspace. This initiative not only enhances efficiency but also prioritizes the well-being and happiness of the workers. It's a testament to the evolving nature of workplace design, where companies are recognizing the importance of creating environments where people genuinely want to work.
📈 Activist Investor Engaged in VF Corp: Bloomberg reports that activist investor Engaged Capital has taken a position in VF Corp. This development highlights the dynamic nature of the business world and the influence that activist investors can wield in shaping the strategies and direction of major corporations. It's a reminder of the complex relationships between shareholders and company management in the pursuit of financial success.
🏔️ Mammut's Ambitious North American Revenue Goal: Mammut's has an ambitious goal of reaching $100 million in revenue in North America. Mammut's expansion plans reflect the growing demand for outdoor gear in the region. Their commitment to providing high-quality products to outdoor enthusiasts underscores the potential for growth in the outdoor retail market.
🎿 Preserving a Ski Shop Legacy: Illumine Collect's podcast features an interview with Ron Lahout of Lahout's, America's oldest ski shop. This conversation delves into the rich history and enduring legacy of the ski shop, offering insights into the evolution of skiing culture and retail over the decades. It's a captivating exploration of the deep connections between businesses and the communities they serve, especially in the world of winter sports.
🏕️ End of an Era for Eureka: Johnson Outdoors is discontinuing its Eureka business. This decision marks the end of an era for the iconic outdoor brand known for its camping equipment. It reflects the ever-evolving landscape of the outdoor industry and the need for companies to adapt to changing market dynamics. Eureka enthusiasts will surely reminisce about the brand's contribution to outdoor adventures.
🌲 REI's Inspiring Black Friday Closure: REI is once again closing its doors on Black Friday, encouraging people to "opt outside" and connect with nature instead of participating in the shopping frenzy. This bold move by REI continues to inspire action and highlights the importance of spending time outdoors for our well-being. It's a reminder that there are alternatives to the consumer-driven chaos of Black Friday.
🏂 Ski Resort Operator's Joint Venture in New Mexico: SnowBrains shares exciting news about America's third-largest ski resort operator entering into a joint venture with Sandia Peak Ski Area in New Mexico. This collaboration promises to bring fresh opportunities and innovations to the skiing and snowboarding community in the region. It's a testament to the industry's resilience and adaptability, even in the face of changing conditions. Snow enthusiasts in New Mexico can look forward to exciting times on the slopes.
🏔️ Indy Pass Rescues Black Mountain: Powder Magazine shares the heartwarming news that Black Mountain in NH, a beloved ski destination, is making a triumphant return thanks to the Indy Pass. After facing financial struggles, the mountain is set to welcome skiers back this season after a recent announcement about its closing. It's a story of resilience and community spirit in the ski industry, where collective efforts are helping cherished destinations endure.
⛷️ Independent Resorts Challenge Ski Giants: Bloomberg spotlights three independent ski resorts that are defying the odds and competing with the industry's giants. These resorts are thriving by offering unique experiences and emphasizing community engagement. Their success story reflects the potential for small, independently-owned businesses to make a big impact in the competitive ski market. It's a testament to the power of innovation and customer-focused strategies.
🏕️ Outdoor Retailer Moosejaw Expands to Salt Lake City: The outdoor retailer Moosejaw is set to open a new location in Salt Lake City. This expansion underscores the continuing growth and demand in the outdoor retail sector. As outdoor recreation continues to gain popularity, it's exciting to see companies like Moosejaw expanding their footprint to cater to the needs of outdoor enthusiasts. It's a win for both the industry and consumers.
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Sustainability, Conservation, & Environment:
🏞️ Zermatt's Glacial Sacrifice for Ski World Cup: The idyllic Swiss town of Zermatt, nestled in the majestic Alps, is famed for its pristine beauty and world-class skiing. However, a recent development has sent shockwaves through the region as excavators have begun to penetrate the Theodul glacier, a vital component of Zermatt's landscape and ecosystem. The reason? Preparation for the impending Ski World Cup races slated for mid-November. The proposed piste route and its potential impact on the glacier's fragile ecosystem have ignited concerns among environmentalists, locals, and skiing enthusiasts alike.
🌳 Tree Nurseries: Route Fifty explores the innovative strategy of tree nurseries as a key tool in climate mitigation efforts. By planting and nurturing trees at an early stage, these nurseries are helping combat climate change by sequestering carbon dioxide. It's a powerful example of how nature-based solutions can play a crucial role in our fight against global warming.
🌆 Transforming Cities into Sponges: Fast Company introduces us to a landscape architect who is redefining urban spaces by turning them into sponges. This innovative approach aims to tackle urban flooding and water management challenges by integrating green infrastructure into city design. It's an exciting example of how creative thinking can make our cities more resilient and sustainable in the face of climate change.
🌆 Bloomberg Philanthropies Boosts City Initiatives: Bloomberg Philanthropies has announced a game-changing $50 million initiative, the Bloomberg Cities Idea Exchange, to empower cities in addressing pressing global challenges, with a particular focus on climate change. This visionary project is set to provide city governments with essential support, including grants for startup costs and technical assistance. It also promotes knowledge sharing through sponsored trips and webinars, enabling city leaders to learn from successful programs implemented in other cities worldwide. It's a testament to the power of collaboration and innovation in building more sustainable and resilient urban environments.
🌐 Arctic Climate Science in Crisis: Bloomberg’s investigative report reveals how the field of climate science in the Arctic is facing significant challenges due to geopolitical tensions. As the U.S. and Europe isolate Russia, cooperation on critical research becomes increasingly strained, hindering efforts to understand and combat the effects of climate change in this vulnerable region. This article underscores the urgent need for international collaboration in addressing global environmental issues, even in the face of political conflicts.
🌆 Climate Gentrification's Impact on Miami: Scientific American explores the concept of "climate gentrification" and its alarming consequences for Miami. The article discusses how rising sea levels and climate-related threats are driving property prices higher in elevated areas, displacing vulnerable communities. It's a stark reminder that climate change has complex social and economic ramifications, exacerbating existing inequalities.
🌿 Arcteryx's Sustainability Journey: Setting Mind provides an insightful analysis of Arcteryx's sustainability efforts. While the outdoor gear company is making strides in reducing its environmental footprint, the article suggests that there is still work to be done. This assessment highlights the evolving landscape of sustainability in the outdoor industry and emphasizes the role of conscious consumer choices in driving positive change.
🐟 The Debate on Sea-Farmed Salmon: This thought-provoking piece in New Scientist delves into the author's decision to stop buying sea-farmed salmon and explores the concerns surrounding this industry. It highlights the environmental and ethical considerations surrounding salmon farming and raises questions about sustainable seafood choices. It's a reminder that our consumer choices can have far-reaching impacts on the planet and its ecosystems.
🏔️ Alaska's Sustainable Adventures Amid Climate Change: The Juneau Empire reports on Alaska's efforts to maintain sustainable outdoor adventures in the face of a changing climate. As climate change affects the state's landscapes and ecosystems, it's crucial to adapt and prioritize sustainability in outdoor tourism. This article sheds light on how one of the world's most beautiful natural playgrounds is evolving and striving to remain a destination for adventurers and nature enthusiasts.
🏞️ Mountain Towns Unite for a Sustainable Future: The Vail Daily covers a significant gathering of leaders from over 40 mountain communities at the Mountain Towns 2030 Summit in Vail. This summit highlights the shared challenges and opportunities that mountain towns face in a rapidly changing world. It's a testament to the power of collaboration in addressing environmental and community issues, offering hope for a sustainable and resilient future for these unique communities
Health, Wellness, & Fitness:
🏋️♀️ Nike's Latest Move in Fitness: Nike has just unveiled a new line of strength training equipment. This development reflects a growing trend towards home fitness and provides fitness enthusiasts with even more options to stay active. With Nike's reputation for quality and innovation, this launch is sure to make waves in the fitness industry.
🌍 Peloton Expands Its Reach to Austria: Peloton is spreading its wings to Austria, offering its cutting-edge fitness innovations to a new international audience. This move demonstrates the company's commitment to making fitness accessible worldwide and marks a significant step in its global expansion. As Peloton continues to grow, it's reshaping how people approach fitness and wellness on a global scale.
🌆 Healthy Communities, Healthy Economies: The Trust for Public Land explores the intricate connection between the health of communities and their economic well-being. It underscores the idea that investments in parks, green spaces, and recreational facilities can lead to stronger, more prosperous communities. This holistic approach to community development recognizes that a healthier, happier population can drive economic growth and vitality. It's a testament to the value of green spaces beyond just recreation.
Diversity, Equity, & Inclusion:
🏂 Transgender Athlete's Inspiring Advice for Girls: In this heartwarming and empowering article, we hear the inspiring story of a transgender athlete in the world of snow sports. Valerie Arcara reflects on her experience skiing in Advice For Girls and the need for more inclusivity in the ski industry. It's a powerful reminder that sports can be a platform for inclusion, diversity, and personal growth, transcending boundaries and stereotypes.
Government, Grants, & Policy:
🌲 Colorado's Lakes Facing Visitor Limitations: The surge in popularity of Colorado's pristine lakes has prompted the United States Forest Service to consider implementing measures to protect these natural treasures. The proposed plan, unveiled recently, aims to address the growing environmental impact of recreational activities. Daytime hikers would now need permits, a first-of-its-kind requirement for a national forest in Colorado. If enacted, it would mark a significant shift in access to these beautiful landscapes.
🚗 Subaru Honored for Commitment to National Parks: The National Parks Conservation Association recognizes Subaru of America for its long-standing dedication to supporting national parks. This partnership exemplifies the positive impact that corporations can have on preserving natural treasures. It highlights the importance of collaboration between the business world and conservation efforts to protect our natural heritage for future generations.
🌎 Biden's Alaskan Mining Move: The Ambler Road Mine project in Alaska is at the heart of a heated debate about environmental conservation and resource extraction. President Biden's commitment to addressing climate change clashes with the potential environmental impact of the project. As this debate unfolds, it will be interesting to see how the administration balances these competing concerns and whether it sets a precedent for future environmental policies.
🌳 NRPA Mobilizes Support for the Outdoors for All Act: The National Recreation and Park Association (NRPA) is rallying citizens behind a transformative initiative – the Outdoors for All Act. This bipartisan legislation, currently under consideration in both the House and Senate, carries the potential to reshape outdoor access for communities across the nation.
🚴♀️ Urban Districts Embrace Biking: Bloomberg outlines the shift towards bike-friendly urban districts is a reflection of evolving urban planning and environmental consciousness. Cities are increasingly recognizing the benefits of reducing car traffic, from improved air quality to reduced congestion. Embracing biking and pedestrian-friendly initiatives not only enhances the quality of life for residents but also positions cities as leaders in sustainability. As this trend continues, we can expect to see more innovative solutions for urban transportation, making cities more livable and eco-friendly.
Travel, Tourism, & Hospitality:
🎧 A Sound Partnership - Hyatt x Headspace: Hyatt Hotels Corporation and Headspace have joined forces to enhance guest well-being. Starting October 11, Hyatt will exclusively provide World of Hyatt members and guests with complimentary access to Headspace's premium colored noise collection, offering a range of relaxing sounds for a more peaceful stay.
🚐 Winnebago's Q4 Results Amid Soft RV Demand: MarketWatch previews Winnebago's upcoming fourth-quarter results against the backdrop of soft demand in the RV industry. This report sheds light on the challenges facing the recreational vehicle market and how companies like Winnebago adapt and respond to economic fluctuations. It provides valuable insights into the dynamics of the RV industry and its resilience in the face of changing consumer trends.
🌍 Authentic Experiences - The Heartbeat of Places and People: Simpleview dives into the importance of authentic experiences in shaping the future of destinations and the people who call them home. Discover how genuine, meaningful encounters with local culture and nature are key to creating lasting connections between travelers and the places they visit.
🏕️ Camping Enthusiasm on the Rise: A recent KOA survey that reveals a surge in camping enthusiasm. More than half of campers have already booked trips for 2024, indicating a strong appetite for outdoor adventures in the coming years. This trend underscores the enduring appeal of camping as a recreational activity and suggests that people are eager to embrace nature and the great outdoors in the future. It's a positive sign for the camping and outdoor industry in 2024.
Products, Gear, & Gadgets:
🚰 Ditch Plastic with the Best Plastic-Free Bottles: Ready to make a splash in the fight against plastic waste? Check out the top picks for plastic-free water bottles in this Outside Online article. Stay hydrated on your outdoor escapades while reducing your environmental footprint.
📖 Print's Not Dead: Print media is alive and kicking in the great outdoors! Trails Magazine is back with its fourth issue, signaling a revival of outdoor print publications. Dive into the beauty of nature through the pages of this scenic publication.
🏂 Shaun White's Whitespace Brand Expands for the Ladies: Olympic icon Shaun White is shredding into the women's performance-wear scene with his Whitespace brand. The brand's new line promises to keep you stylish and comfortable, whether you're hitting the slopes or simply conquering your daily to-do list.
🎙️ Trail Running Meets Laughter: "Between Two Pines" Podcast Drops In! Get ready to lace up your running shoes and chuckle your way down the trail! A hilarious new comedy podcast, "Between Two Pines," explores the quirks and stories of trail running. It's the perfect soundtrack for your next off-road adventure!
🎒 Meet Cumulus Ultralight Bags: Backpackers, listen up! Cumulus is revolutionizing the sleeping bag game with its ultralight Polish creations. These featherweight wonders will have you sleeping like a baby in the great outdoors without weighing you down.
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