Issue No. 24: Celebrate 🎉 sans fire 🔥
Hey Outsiders! It’s Friday, you made it, and here is Issue No. 24 to fill the next 🖐 minutes of your life.
June gives us a few excuses to celebrate the great outdoors - National Outdoors Day, Great Outdoors Month, and World Ocean Day. National Outdoors Day invites us to reconnect with nature, explore national parks, and enjoy the wonders of the great outdoors. On World Ocean Day, we raise awareness about the importance of ocean conservation and the challenges our oceans face. Meanwhile, Great Outdoors Month celebrates outdoor recreation and invites us to appreciate the beauty of nature. From Polaris encouraging outdoor adventures to Patagonia's campaign for protecting our planet, companies are joining the cause.
In other news, wildfires in Canada continue to impact air quality, with articles discussing the hazardous effects of smoke and calls for urgent climate action. 🏞️🌊🔥
Also, in this issue:
Beyond Buzzwords: Bain and Company Unleashes the Power of Purpose in Business for Growth and Impact 🚀
Kickstarting Success: Livsn Designs' Century Jacket Breaks Records and Redefines funding for Outdoor Apparel companies 🌟🧥
Unmasking Snowmaking's Environmental Impact: New Study Sheds Light on Emissions Footprint ❄️🌍
The Great Outdoors Unveiled: The Dyrt's 2023 Camping Report Reveals the Hottest Trends and Must-Visit Destinations in the Camping World! 🌳🔥
Fashion Revolution: EU's Battle Cry to End Fast Fashion and Champion Sustainability! ♻️🌍
Gear Up for Greatness: Men's Health Unveils the Champions of the Outdoors! 🏆🌲
And more!
Enjoy Issue No. 24 and the weekend. Be safe out there! 🤙
— Scott Crowder
📢 Spread the word! Share this email to help expand the Outsider Insider community.
🌍🌊 Embrace the Outdoors: Celebrating National Outdoors Day and World Ocean Day 🌳🐠
The great outdoors beckons with open arms as we commemorate three important occasions: National Outdoors Day, Great Outdoors Month and World Ocean Day. From breathtaking landscapes to the vast ocean depths, these events remind us of the beauty and importance of our natural world. So, grab your gear and dive into a day of adventure and conservation.
🏞️ National Outdoors Day - Embracing Nature's Playground: National Outdoors Day, celebrated on June 10th, encourages people of all ages to step outside and enjoy the wonders of nature. With fees waived at many national parks and public lands across the United States, it's the perfect opportunity to explore hiking trails, set up camp, or simply unwind amidst the beauty of nature. Let the fresh air invigorate your senses and forge a deeper connection with the great outdoors.
🌊 World Ocean Day - Protecting Our Marine Environment: On June 8th, we turn our attention to the world's oceans and the critical role they play in sustaining life on Earth. World Ocean Day serves as a reminder of the immense importance of ocean conservation. Dive into the online events, educational programs, and initiatives happening worldwide, as individuals and organizations come together to raise awareness about the challenges facing our oceans and inspire action to safeguard these precious ecosystems.
🌲 Great Outdoors Month - A Celebration of Nature's Splendor: June also marks Great Outdoors Month, a time to celebrate the beauty and benefits of outdoor recreation. The National Park Service invites us to connect with nature through various activities such as camping, hiking, fishing, and more. Explore the stunning landscapes, national parks, and historic sites that make up the diverse tapestry of America's great outdoors.
National Outdoors Day, World Ocean Day, and Great Outdoors Month have inspired companies and organizations to rally behind the cause of environmental conservation. Polaris, known for its off-road vehicles, is celebrating these occasions by encouraging people to venture into the great outdoors and appreciate the wonders of nature. Meanwhile, outdoor apparel brand Patagonia launches a global campaign to raise awareness about the need to protect our planet and its delicate ecosystems, including the call to end destructive deep-sea fishing practices.
So, whether you're exploring a national park, diving into the depths of the ocean, or joining the global movement for a sustainable future, June reminds us of the importance of preserving and cherishing our natural world. Let's come together, appreciate the beauty that surrounds us, and take action to safeguard the outdoors for generations to come.
💨 Wildfires and Smoke and Haze, Oh My! Canada Battles Nature's Fury 🔥
As wildfires continue to burn in Canada and smoke is impacting the lives of millions, we are going to hit the quota for fire emojis in this recap:
Mapping the Impact of Wildfire Smoke on Air Quality: 🔥🌬️ Fast Company dives into the hazardous effects of wildfire smoke on people's health and how mapping technology is being used to monitor air quality. Explore how these innovative maps can help individuals stay informed and protect themselves during wildfire events.
In the Midst of Wildfires, Air Quality Takes a Hit: 🌬️🔥 The New York Times provides real-time updates on the air quality and health risks caused by the ongoing wildfires in Canada. Stay informed about the impact of wildfires and how they affect air quality in different regions.
Burning Urgency - Wildfires Reignite Calls for Biden to Declare Climate Emergency:🔥🌍 Wildfires continue to rage, reigniting calls for President Biden to declare a climate emergency. As the flames devour forests and homes, The Washington Post makes the case that the urgency to address the climate crisis grows stronger, with experts and lawmakers pushing for immediate action.
Breathing Easier - Wildfire Smoke Clears, Air Quality Warnings Lifted in Many Areas - Air quality warnings are being lifted as wildfire smoke begins to clear in many areas, bringing a breath of fresh air to communities affected by the recent haze. Although conditions are improving, millions are still under air quality warnings. 🌬️🌳
Wildfires Continue to Ravage Canada: With No End in Sight, International Support Rallies to Combat the Blazes. Discover how countries are coming together, sending firefighters and resources to aid Canada in its battle against the relentless wildfires. Read more about the ongoing firefighting efforts. 🔥🇨🇦
Business, Industry & Economy:
Gear Up for the Big Gear Show! The Big Gear Show announces its exciting lineup of events and educational sessions, bringing together outdoor industry professionals for a dynamic and immersive experience. Get ready to connect, learn, and discover the latest trends in outdoor gear and adventure. 🏕️🌟
Purpose-Driven Brands Outperform: Bain & Company explores the impact of purpose on brand growth, uncovering how purpose-driven companies can outperform competitors and create meaningful change in society. Discover how purpose goes beyond buzzwords and drives success in the business world. 🚀💼
Gatorade's Game-Changing Innovation: Gatorade unveils its state-of-the-art Sports Science Lab, dedicated to extensive athlete research and new product innovation. This cutting-edge facility aims to push the boundaries of sports performance and provide athletes with enhanced hydration and nutrition solutions. 🥤🏋️♂️
Remote Jobs for Climate Warriors: Fast Company highlights eight climate-focused companies that are actively hiring for remote positions. If you're passionate about making a difference in the fight against climate change and want to work remotely, these organizations offer exciting opportunities to contribute to a sustainable future. 🌍💼
Breaking Trails with onX Access Initiatives: onX Maps is breaking new ground with its Access Initiatives, empowering outdoor enthusiasts to explore and enjoy public lands responsibly. Through trail conservation and public access advocacy, onX is ensuring that nature remains accessible for all to enjoy. Lace-up your boots and hit the trails with confidence! 🥾🗺️
Campnab Celebrates 3.5 Million Campsite Availability Alerts! 🏕️📲 Benzinga highlights Campnab's achievement of sending 3.5 million campsite availability alerts to outdoor enthusiasts. With this innovative service, campers can secure their ideal campsites and plan their outdoor adventures with ease. Get ready to camp like a pro with Campnab! ⛺️✨
Soft Landing from Inflation Predicted by NRF Economist: 📉💰 According to a prominent NRF economist, the US is headed for a soft landing from inflation, bringing potential relief to the economy. Just-Style examines the factors contributing to this prediction and provides insights into the potential impact on the retail industry.
New Balance Expands Maine Factory: 👟✨ Footwear brand New Balance is making significant strides with its Maine factory expansion. Footwear News covers the exciting news, highlighting how this expansion will enhance manufacturing capabilities and support job growth in the local community.
Patagonia's Unexpected Collaboration with Samsung: 🌊🧺 Fast Company delves into the intriguing collaboration between outdoor brand Patagonia and tech giant Samsung. Discover the surprising story behind their partnership in redesigning the washing machine, combining innovation, sustainability, and durability.
Electric Vehicle Outlook and the Road Ahead: ⚡🚗 BloombergNEF presents an insightful outlook on the electric vehicle (EV) industry, exploring the trends, challenges, and opportunities shaping the future of sustainable transportation. Gain valuable insights into the evolving landscape of EVs and their impact on the global automotive market.
KEEN Footwear Makes Waves with Price Reductions: 👟💰 CNN Business reports on KEEN Footwear's decision to lower prices, aiming to make their sustainable shoes more accessible to a wider audience. Discover how this move aligns with KEEN's commitment to sustainability and affordability, bringing quality outdoor footwear within reach.
Starbucks Tackles Coffee Cup Climate Issue: ☕🌍 CNBC highlights Starbucks' efforts to address the environmental impact of its coffee cups, particularly as mobile drive-thru orders surge. Explore the innovative solutions and initiatives that Starbucks is implementing to minimize waste and promote sustainability in its operations.
Greenhouse Outdoor Incubator Cultivates Entrepreneurship: 🌱💼 University of Arkansas introduces the Greenhouse Outdoor Incubator, a program that nurtures and supports outdoor-focused startups. Learn how this incubator provides resources, mentorship, and a collaborative community to help entrepreneurs thrive in the outdoor industry.
Vuori's Meteoric Rise to $4 Billion Valuation: 📈💼 Forbes takes a closer look at the extraordinary growth of activewear brand Vuori, as it skyrockets to a valuation of $4 billion in just a decade. Dive into the factors behind Vuori's success story and its promising future in the apparel market.
Livsn Designs Exceeds Expectations on Kickstarter: 💥🧥 Talk Business reports on Livsn Designs' successful Kickstarter campaign for their Century Jacket, surpassing their funding goal with over $450,000 raised. Explore how Livsn Designs combines sustainability, durability, and functionality in its outdoor apparel.
VF Corp Expands Distribution Capabilities: 🚚🏢 Footwear News announces VF Corp's opening of a new distribution center in Ontario, California, to support the growing demand for Vans products. Discover how this expansion enhances VF Corp's distribution capabilities and reinforces its commitment to meeting consumer needs.
Inspiring Connection with Stephen Sullivan and Stio: 🎙️❤️ Apple Podcasts features an inspiring conversation with Stephen Sullivan, co-founder of Stio, a mountain lifestyle brand. Tune in to learn about the vision, values, and sustainable practices that drive Stio's mission to inspire connection with nature and outdoor experiences.
Rise of Electric Vehicles Among Conservative Buyers: ⚡🚗 The Washington Post sheds light on the growing interest in electric vehicles among conservative buyers, signaling a shift in attitudes toward sustainability and clean transportation. Delve into the factors driving this trend and the potential implications for the automotive industry.
Alterra Mountain Company's Impact Report: 🏔️🌱 Alterra Mountain Company releases its impact report, showcasing its commitment to sustainability and environmental stewardship. Dive into their strategy of using artificial snow to minimize environmental impact and create a more sustainable winter sports experience.
Quantified Ventures, Forest Service and REI Team Up for Conservation: 🌲🤝 Quantified Ventures explores the partnership between the U.S. Forest Service and REI, aiming to incentivize private investment in forest restoration projects through the REI Forest Challenge Cost Share Program. Discover how this innovative collaboration is driving sustainable conservation efforts.
Ride-Hailing Giant Goes Green: 🚗🌿 Politico reveals the efforts of a prominent ride-hailing company to embrace sustainability by transitioning to electric vehicles. Delve into their plans to reduce carbon emissions and promote eco-friendly transportation options for riders.
The Rise of Sustainable Investing: 💼🌱 Financial Times explores the growing popularity of sustainable investing, with investors increasingly prioritizing environmental, social, and governance (ESG) factors in their decision-making. Learn about the shift towards responsible investing and its impact on the financial landscape.
Spot Insurance Drives Expansion and Diversity with New CEO: 🚀🌈 Insurance Business Magazine highlights Spot Insurance's new CEO and their mission to drive expansion and promote diversity within the insurance industry. Discover how this leadership change is shaping the company's growth and commitment to inclusivity.
Boating Passion Remains Strong: ⛵️❤️ Axios explores the enduring passion for boating among Americans even after the pandemic. Dive into the article to learn about the factors contributing to the continued popularity of recreational boating.
Seeking Relief for Vail Skiers: ⛷️💰 Bloomberg Law delves into the legal challenges faced by Vail skiers seeking refunds due to COVID-19-related disruptions. Discover the potential avenues for seeking relief and understanding the complexities of consumer rights in the ski industry.
Rumpl's Growth Lessons in the Outdoor Market: 🏕️💡 The Daily explores the growth journey of Rumpl, an outdoor gear brand, and the valuable lessons learned along the way, such as chasing an NFL license might not be the best idea. Discover how they are doubling down on their commitment to the outdoor market and adapting to industry challenges.
Strava Fitness App Privacy Concerns: 🏃♀️🔒 Futurity sheds light on privacy concerns related to the Strava fitness app. Dive into the article to understand the potential loopholes and implications for user privacy in the world of fitness-tracking apps.
SPONSORED BY SHWOOD EYEWEAR
🕶 Discover the World with Shwood Eyewear: Elevate Your Style and Embrace Adventure! 🌳
Elevate your style and embrace the spirit of adventure with Shwood Eyewear! 😎🌲 Experience eyewear crafted with passion and precision to reflect your unique personality and love for the great outdoors. Explore the world through a lens of style and sustainability with Shwood. 🌍✨
Shwood's journey began with a vision to create eyewear inspired by the raw beauty of nature. Delve into their captivating origin story, where craftsmanship meets innovation. Discover the meticulous process behind each pair of Shwood glasses, meticulously handcrafted to perfection. 🌿🔍
But that's not all! Shwood recently partnered with the National Parks, celebrating the awe-inspiring wonders of these natural treasures. Experience the Camp National Parks Collection, a tribute to these iconic landscapes, encapsulated in stylish eyewear. Join the movement and wear your love for the outdoors with pride! 🏞️🙌
Ready to elevate your eyewear game? Visit Shwood's website to explore their stunning collection and find the perfect shades to complement your style. Embrace the essence of adventure and style with Shwood Eyewear! 😎🌲
Sustainability, Conservation & Environment:
Who Benefits from Land Conservation Efforts? 🌳 Planetizen explores the impacts of land conservation initiatives and examines who benefits the most from these efforts. Discover the various stakeholders involved and the positive outcomes that can result from preserving and protecting our natural landscapes.
Exploring America's National Recreation Trails: 🚶♀️⛰️ USA Today takes us on a journey through some of the most scenic and captivating trails in the United States. Discover the beauty of these national recreation trails and get inspired to embark on your next outdoor adventure.
Holding Oil Companies Accountable for Extreme Weather Damage: ⛈️💰 Bloomberg delves into the complex issue of getting oil companies to pay for the damages caused by extreme weather events. Explore the challenges and potential solutions in addressing the financial responsibilities of the fossil fuel industry.
Q1 2023 Clean Energy Report: 🌍💡 PitchBook presents a comprehensive analysis of the clean energy sector in the first quarter of 2023. Gain insights into investment trends, notable deals, and the overall performance of clean energy companies shaping the future of sustainable energy.
Farms Face Soil Loss Crisis: 🌾 Anthropocene Magazine sheds light on the monumental soil loss challenge faced by farms, but highlights an agricultural practice that could potentially reverse this issue. Discover how a commonly used method could play a crucial role in restoring soil health and sustainability in farming.
Exploring Urban Forestry Funding: 🌳💰 The Nadina Galle Show interviews Jad Daley of American Forests to delve into the topic of urban forestry funding. Gain insights into the challenges and opportunities in securing financial support for urban forestry initiatives that contribute to healthier cities and a greener future.
Leave No Trace Ireland Launches Love This Place Campaign: 🍀❤️ Government of Ireland announces the partnership between Leave No Trace Ireland and Roz Purcell for the launch of the Love This Place awareness campaign in 2023. Learn how this initiative aims to raise awareness about responsible outdoor behavior and promote the protection of Ireland's natural spaces.
Tetra Pak's Packaging Insights: ♻️📦 Packaging Gateway presents the highlights of Tetra Pak's 2022 report, which explores the company's commitment to sustainable packaging solutions. Dive into the advancements and initiatives driving the shift toward more eco-friendly packaging practices.
Photography Projects in Conservation: 📸🦜 Smithsonian Magazine showcases stunning photography projects that tell compelling stories of conservation efforts worldwide. Explore the power of visual storytelling in raising awareness and inspiring action to protect our natural heritage and biodiversity.
Snowmaking's Emissions Footprint Revealed: 🌨️🌬️ Phys.org unveils new research that uncovers the environmental impact of snowmaking activities. Explore the emissions footprint associated with this common practice in ski resorts and its implications for climate change and sustainability.
A Big Plan for Alaska's Wild Country: 🏞️ The Theodore Roosevelt Conservation Partnership presents an ambitious conservation plan for Alaska's vast wilderness areas. Learn about the efforts to protect critical habitats and ensure the preservation of this magnificent landscape for future generations.
Championing Sustainability with the Earthshot Prize: 🏆🌍 Bloomberg interviews the CEO of the Earthshot Prize to discuss the importance of championing sustainability and recognizing impactful solutions to global challenges. Dive into the details of this prestigious award that aims to drive positive change and create a more sustainable future.
Public Lands and the Climate Crisis: 🔥🌲 The Wilderness Society examines the impact of the climate crisis on public lands, with a specific focus on the increasing threat of wildfires. Gain insights into the urgent need for climate action and effective land management strategies to safeguard our natural heritage.
Diversity, Equity & Inclusion:
LGBTQ+ Crew Makes an Impact in Sequoia & Kings Canyon: 🌈⛰️ National Parks Conservation Association shares the inspiring story of an LGBTQ+ crew working to restore trails in Sequoia & Kings Canyon National Park. Discover how this diverse group is not only making a positive impact on the park's infrastructure but also promoting inclusivity in outdoor spaces.
Gender-Neutral Gear on the Rise: 🚻🎒 Backpacker explores the growing trend of outdoor brands rolling out gender-neutral gear. Delve into the evolving landscape of outdoor apparel and equipment, where inclusivity and breaking gender stereotypes are becoming the new norm.
Travel, Tourism, & Hospitality:
The Camping Boom: 🏕️📊 The Dyrt presents its comprehensive 2023 Camping Report, providing insights into the latest trends and preferences among campers. Discover the top camping destinations, popular camping activities, and the factors driving the camping industry's growth.
Crusing into a Greener Future: ⛵🌞 Fast Company introduces the world's first zero-emission cruise ship, featuring innovative solar panels integrated into its sails. Explore how this groundbreaking technology revolutionizes the cruise industry and paves the way for more sustainable travel options.
Sustainable Travel in Sri Lanka: 🌍✈️ Forbes highlights the efforts to promote sustainable tourism in Sri Lanka and offers tips on how travelers can make a positive impact during their visit. Learn about eco-friendly accommodations, conservation initiatives, and responsible travel practices in this beautiful destination.
Government, Grants & Policy:
EU's Call to End Fast Fashion: ♻️👗 Business of Fashion explores Europe's push to regulate the fast fashion industry and promote sustainability through due diligence regulations. Discover how these proposed measures aim to hold fashion brands accountable for their environmental and social impact.
Lululemon Grants: 💰🧘 Lululemon offers grant opportunities for organizations focused on well-being and impacting communities positively. Learn how Lululemon is supporting projects and initiatives that align with its mission of promoting health, fitness, and mindfulness.
Boosting Outdoor Recreation Funding: 🏞️💼 Boating Industry reports on the introduction of legislation in the Senate aimed at improving funding for outdoor recreation. Dive into the details of this initiative that seeks to enhance access to outdoor spaces and support outdoor activities' economic and environmental benefits.
RV Industry Advocacy: 🚐🏛️ RVBusiness highlights the RV industry's advocacy efforts as leaders gather on Capitol Hill to advocate for policies that benefit the industry and outdoor enthusiasts. Discover the industry's commitment to promoting outdoor recreation and enhancing the RV experience.
Products, Gear & Gadgets:
Celebrating Outdoor Excellence: 🏆🌲 Men's Health announces the winners of the 2023 Outdoor Awards, recognizing the best gear, gadgets, and experiences for outdoor enthusiasts. Explore the top picks that can elevate your outdoor adventures to new heights.
Transparency in Outdoor Apparel: ♻️👕 Fashion Network unveils the next phase of Rab and Lowe Alpine's transparency program, shedding light on their sustainable practices and commitment to responsible manufacturing. Discover how these brands are striving for greater transparency in the outdoor apparel industry.
Revolutionizing Solar Power on the Go: ☀️🔋 Introducing the Sego Charger, an innovative origami-style travel solar panel, currently smashing its fundraising goal on Kickstarter. Dive into the details of this compact and portable device that harnesses the power of the sun to keep your devices charged, making outdoor adventures more sustainable.
Microalgae Wicking Finish: 🌿👕 Eco Textile reports on a brand's launch of a groundbreaking microalgae wicking finish, revolutionizing the way moisture is managed in textiles. Learn how this eco-friendly technology enhances performance apparel while reducing environmental impact.
Exploring Ingredient Brands: 🌍🔬 Suston Magazine introduces us to various ingredient brands that positively impact the outdoor industry. Discover how these brands are revolutionizing sustainable materials and technologies, shaping the future of outdoor gear.
Quote of the Week:
“The sea, the great unifier, is man’s only hope. Now, as never before, the old phrase has a literal meaning: we are all in the same boat.”
If this email was forwarded to you, you can subscribe here.