Issue No. 25: The Inside Scoop on the Outside World 🚣🏼♂️
Hey Outsiders! Welcome to Issue No. 25 of the Outsider Insider, your go-to source for the latest insights and trends in the outdoor industry.
Get ready to dive deep into the world of outdoor business as we explore key developments, innovative strategies, and emerging opportunities that are shaping the industry. From sustainable practices to technological advancements, we keep our finger on the pulse to provide you with the knowledge and inspiration to stay ahead in this dynamic market. No deep dives in this one - just a bunch of meaty morsels for you to sink your teeth into 😬
Let's go!
In this issue:
Insurance Industry in the Crosshairs of Climate Change: 🌍💼 Bloomberg Uncovers the Collision Course.
Fashion Industry CEOs Rake in Big Bucks: 💼💰 VF Corp follows suit
Winnebago's Leader is Cruising: 🚀🏆 Michael Happe Crowned 2023 EY Entrepreneur of the Year.
Ocean Conservation Milestone: 🌊🐠 Report Reveals 72% of US Federal Waters Designated as Conservation Areas.
Out(side) & Proud: 🏳️🌈⛰️ great organizations, companies and people celebrating
National Geographic showcases some epic water trails across the U.S. 🚣🏽
Mosquito-Free Bliss: Scientists Unveil Super Repellent, Offering 99% Protection Against Bites! 🦟
And more!
— Scott Crowder
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Business, Industry & Economy:
Climate Change and Insurance on Collision Course: 🌍💼 Bloomberg explores the challenges faced by the insurance industry as climate change impacts become more frequent and severe. Discover the potential risks and implications for insurance companies in a world of increasing climate-related disasters and their potential effects on premiums and coverage.
Lululemon Challenges Nike in Athleisure Retail: 💪👟 Fortune reports on Lululemon's ascent in the athleisure market, making significant strides in revenue and market capitalization to compete with retail giant Nike. Dive into the battle between these athletic apparel brands as they vie for dominance in the rapidly growing athleisure industry.
Adidas Steps Up Employee Support: 👟💼 Front Office Sports highlights Adidas' launch of an employee student loan support program, providing financial assistance to employees burdened by student loan debt. Discover how this initiative aims to alleviate financial stress and support the personal and professional development of Adidas employees.
CEOs Concerned About Weather Chaos: ☀️⛈️ Bloomberg sheds light on CEOs' growing worries about the potential chaos that an El Niño-charged summer could bring, causing extreme weather events. Explore how these weather disruptions could impact businesses, supply chains, and consumer demand, raising concerns among corporate leaders.
Ecovative Secures $30 Million Funding for Sustainable Fashion and Food: ♻️🌍 Business Wire announces Ecovative's successful funding round, raising over $30 million to support the global distribution of its planet-friendly fashion and food products. Explore how Ecovative's innovative approach to sustainable materials is driving positive change in the industry.
Confluence of States: 🏞️🌲 Confluence of States and the State Outdoor Business Alliance Network] are joining forces at the upcoming Outdoor Economy Conference in North Carolina. This gathering of public- and private-sector networks will foster collaboration and discussions on advancing the outdoor recreation economy, with leaders, advocates, and stakeholders from across the country coming together to envision the future of the industry.
Patagonia's Ethical Supply Chain: 👕💼 [FTM] uncovers the truth behind sustainable clothing brand Patagonia's supply chain, revealing that they use the same suppliers as fast fashion brands. Dive into the complexities of ethical sourcing and learn about the challenges faced by brands striving to make a positive impact in the fashion industry.
Vail Resorts Falls Short on Revenue and Earnings: ⛷️📉 Investing.com reports on Vail Resorts' disappointing financial results, as the company misses revenue and earnings per share expectations. Explore the challenges faced by the ski resort operator and the potential implications for the industry.
Snow Trouble Down Under: ❄️⛷️ Australian News highlights the cancellation worries surrounding the opening weekend of Australian snow fields, as the absence of sufficient snowfall prevents skiing and snowboarding.
Big Gear Show Takes Denver by Storm: 🌪️🏔️ The Colorado Sun reports on the highly anticipated Big Gear Show and Seed Outdoor Festival, which will bring together industry leaders, outdoor enthusiasts, and gear manufacturers in Denver. Get ready for a showcase of the latest outdoor gear innovations and a celebration of the thriving outdoor community.
Greenwashing Fears Cast Shadows on Sustainability Efforts: 💚☁️ In an op-ed by Raconteur, concerns over greenwashing in sustainability practices are raised. Dive into the article to explore the importance of genuine sustainability efforts and the need for transparent communication to combat greenwashing in various industries.
Crafting a Recreation-Based Manufacturing Sector: 🛠️🌲 Financial Post highlights the growth of a recreation-based manufacturing sector in certain towns in British Columbia, where businesses are leveraging their natural surroundings to produce craft gear. Discover how these communities are fostering local economic development while prioritizing sustainable manufacturing practices.
Rent-a-Tent: Cracking the Code for Outdoor Equipment Rental: ⛺🔐 GeekWire introduces a startup that aims to revolutionize the outdoor gear rental market. Explore how this innovative platform is making it easier for outdoor enthusiasts to access high-quality gear without the hassle of ownership.
Sustainability for Entrepreneurs - Why It Matters and How: 🌿💼 Entrepreneur's Green Entrepreneur dives into the significance of sustainability for entrepreneurs. Discover the value of integrating sustainable practices into business strategies, the benefits it brings, and practical steps for building a sustainable brand.
Workers at Bellingham REI Unionize: 👷✊ Cascadia Daily brings the news of workers at Bellingham REI successfully unionizing, adding to the growing list of unionized stores for REI. Explore the implications of this development in the outdoor retail industry and the growing movement to secure workers' rights and fair treatment.
GoodSurf Makes Waves in Dallas, Texas: 🌊🏄 PR Newswire announces the opening of GoodSurf's first venue in Dallas, Texas, bringing the thrill of surfing to the heart of the Lone Star State. With innovative wave technology and a commitment to sustainability, GoodSurf offers an exciting and eco-friendly surfing experience for enthusiasts of all skill levels.
Camping World Unveils New Dealership Format: 🏕️🌟 Business Wire reports on Camping World's launch of a new dealership format, introducing the first wave of manufacturer-exclusive locations. With this innovative concept, Camping World aims to enhance the customer experience by offering a wide selection of RVs and accessories from leading brands all under one roof.
CEO Pay in the Fashion Industry: 💼💰 WWD reports on the latest developments in CEO compensation within the fashion industry. Dive into the details of executive pay, including insights into the compensation packages of notable leaders such as Benno Dorer and Steve Rendle from VF Corp.
Lack of Climate Talent Could Stall Net-Zero Progress: 🌍⏳ Sustainable Brands highlights the urgent need for climate talent to drive progress towards achieving net-zero emissions goals. Explore how the shortage of skilled professionals in the field of climate change could hinder sustainability efforts and what organizations can do to attract and retain top talent.
The North Face Expands into Tasmania: 🏔️🌿 Outdoor retail giant The North Face continues its expansion with the opening of a new store in Hobart, Tasmania. Explore the brand's latest venture as it brings its high-quality outdoor gear and apparel to the wilderness enthusiasts of Tasmania.
Airbnb for Outdoor Equipment Could be the Future for Adventure Sports: ⛺🚲 Scottish Field explores the rise of a new trend in the outdoor industry - the concept of renting outdoor equipment through an Airbnb-like platform. Discover how this innovative approach is revolutionizing the way adventurers access gear, making it more accessible and sustainable.
Outdoor Adventure Connection Launches, Ushering in a New Era of Modern Exploring: 🌄🚀 Outdoor Adventure Connection announces its official launch, bringing a fresh and innovative approach to outdoor exploration. With a focus on curated experiences, cutting-edge technology, and sustainable practices, this platform aims to revolutionize the way people connect with nature.
Taking a Walk on the Wild Side at Wildlife Conservation Society's Annual Gala: 🦁🌿 New York Social Diary takes us inside the Wildlife Conservation Society's glamorous annual gala, where philanthropists, celebrities, and wildlife enthusiasts come together to support conservation efforts. From stunning outfits to inspiring speeches, this event showcases the passion and dedication towards protecting our planet's precious wildlife.
Winnebago CEO Named 2023 EY Entrepreneur of the Year: 🚀🏆 Boating Industry announces that the CEO of Winnebago, Michael Happe, has been honored with the prestigious title of 2023 EY Entrepreneur of the Year. This recognition acknowledges Happe's exceptional leadership and innovation in the recreational vehicle industry, driving the company's success and inspiring the next generation of entrepreneurs.
Navigating the Waves of Succession: 🏄♂️🌊 Shop-Eat-Surf delves into the unique approach of succession planning within the surf shop industry, where passing the torch to the next generation requires a balance of tradition and innovation. Explore the strategies and stories of surf shop owners as they navigate the waters of succession, ensuring the preservation of their brand's legacy while embracing the changing tides of the industry.
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Sustainability, Conservation & Environment:
United Nations Crafting Carbon Market Definitions: ♻️💰 Bloomberg reports on the United Nations' efforts to define carbon markets, aiming to establish clear guidelines and standards for the trading of carbon credits. This initiative plays a crucial role in advancing global efforts to combat climate change and transition to a low-carbon economy.
New Jersey Educates Kids on Climate Change: 🌍📚 Fast Company explores New Jersey's curriculum that teaches students about climate change, sparking a debate around the line between education and indoctrination. While supporters hail it as essential education for a sustainable future, opponents raise concerns about biased messaging.
Wildlife Crossings Enhance Highway Safety in Banff: 🐻🛣️ Discover Apega highlights the importance of wildlife crossings in Banff, Canada, to protect both animals and motorists. These crossings reduce wildlife-vehicle collisions and help preserve natural habitats, ensuring safer roads and a thriving ecosystem.
New Podcast by The Trust for Public Land: 🎧🌿 The Trust for Public Land introduces its podcast series, featuring insightful discussions on topics such as conservation, outdoor recreation, and community engagement. Explore these engaging conversations that shed light on the importance of public lands and inspire action for a better future.
BLM Investment Paves Way for Habitat Improvements: 🏞️🤝 The Theodore Roosevelt Conservation Partnership (TRCP) discusses the significant investment by the Bureau of Land Management (BLM) in habitat improvements across the Western United States, benefiting wildlife and outdoor enthusiasts. This once-in-a-generation funding sets the stage for enhanced conservation efforts and better management of public lands.
Arctic Ice-Free Summers Projected by the 2030s: 🌊🌞 According to Bloomberg, new research indicates that the Arctic could experience ice-free summers as early as the 2030s, highlighting the rapid impact of climate change on the region. This alarming development has significant implications for ecosystems, sea levels, and weather patterns worldwide.
Conservation Lawsuit Impacts Alaska Fishery: 🐟⚖️ ADN reports on a conservation group's lawsuit that has led to the closure of an iconic Alaska fishery and now seeks Endangered Species Act protections for king salmon. This legal battle highlights the ongoing struggle to balance environmental conservation with economic interests in the face of declining fish populations.
Debunking Misconceptions About Electric Vehicle Sustainability: ⚡🚗 Sustainability Magazine examines common misconceptions surrounding the sustainability of electric vehicles (EVs) and emphasizes their potential to reduce greenhouse gas emissions and mitigate climate change. This informative piece challenges prevailing narratives and sheds light on the environmental benefits of EV adoption.
El Niño Brings Promise of Weather Turmoil: ☀️🌍 Bloomberg discusses the arrival of El Niño, a climate pattern that is expected to bring weather disruptions across the globe. This phenomenon could lead to extreme events such as heatwaves, droughts, and storms, exacerbating the impacts of climate change.
Montana Youth File Climate Change Lawsuit: ⚖️🌍 Vox highlights a lawsuit filed by young people in Montana, who are demanding action on climate change and holding the state accountable for its contribution to global warming through coal production. This legal action underscores the growing activism of young generations in the fight against climate change.
Wolverine's Incredible Feat Caught on Camera: 🎥❄️ WCS Newsroom presents awe-inspiring footage capturing a wolverine digging for frozen fish in a river, showcasing the remarkable adaptations of this elusive creature to survive in harsh environments. This rare glimpse into the natural world highlights the resilience and beauty of wildlife in the face of changing climate conditions.
Revitalizing Coral Reef Fisheries: 🐠🌊 A groundbreaking study published in Nature examines the sustainability and productivity of coral reef fisheries. Explore the findings that highlight the potential for sustained productivity and the importance of effective management strategies in preserving these vital ecosystems.
Putting Cattle to Work for Conservation: 🐮🌍 Conservation International introduces a South African start-up that is harnessing the power of cattle to benefit conservation efforts. Learn about this innovative initiative that aims to create a win-win scenario for local communities and wildlife conservation by employing cattle as tools to restore degraded land. Discover how this unique approach is making a positive impact on both the environment and livelihoods.
USDA Accepts Over 1 Million Acres for Conservation Reserve: 🌾🌳 The U.S. Department of Agriculture (USDA) announces the acceptance of more than 1 million acres into the Conservation Reserve Program (CRP). Dive into the details of this significant land conservation effort, which aims to protect natural resources, improve water quality, and enhance wildlife habitats.
More Than 72% of US Federal Waters Already Classified Conservation Areas, Report Finds: 🌊🐠 Undercurrent News shares a report highlighting the significant progress in protecting US federal waters, with over 72% already designated as conservation areas. This milestone demonstrates a commitment to safeguarding marine ecosystems and preserving biodiversity for future generations.
Mapping the Road to a Greener Grid: ⚡🌍 The New York Times presents an interactive feature that explores the challenges and opportunities of transitioning to a cleaner and more sustainable electric grid in the United States. Dive into the comprehensive analysis, complete with interactive maps and data, to understand the complexities of the energy transition and the key steps needed to achieve a greener future.
Solar Outshines Oil: 💡🌞 According to MIT Technology Review, the world has reached a significant turning point in energy investment. For the first time, global spending on solar energy has surpassed that of oil production. This milestone highlights the increasing importance of renewable sources in our transition to a sustainable future.
Health, Wellness & Fitness:
The Fountain of Youth? Unraveling the Mystery of Taurine in Energy Drinks: ⚡️🧪 BBC Future delves into the science behind taurine, a commonly found ingredient in energy drinks, and its connection to longer lives. Explore the article to uncover the role of taurine in providing that extra boost and its effects on the body.
Slow and Steady Wins the Race: The Rise of Distance Trail Marathons: 🏃♀️🌳 The Wall Street Journal highlights the growing popularity of slow-running marathons that take participants through scenic trails and natural landscapes. Dive into the article to discover the allure of these challenging yet rewarding races and the unique experience they offer to runners.
Diversity, Equity & Inclusion:
Backlash and Breakthroughs - The North Face and Pattie Gonia Challenge Norms: 💃🌈 Outside Online explores the controversy surrounding The North Face's collaboration with drag queen Pattie Gonia and the subsequent backlash faced by the outdoor apparel brand. Delve into the article to understand the complexities of inclusivity and representation in the outdoor industry.
Cool New Stuff for June: 🆕🔥 Men's Health unveils the latest and greatest gadgets and gear for the month of June - These products let you show those rainbow colors year-round— for a good cause. Discover the coolest innovations that will enhance your outdoor adventures and elevate your lifestyle.
Breaking Barriers: Women on a Mission to Conquer Kilimanjaro: ⛰️🚺 Outlook India's Outlook Traveller shares the inspiring story of an all-women expedition to Mount Kilimanjaro, challenging gender stereotypes and striving for change. Join their incredible journey and learn how they are rewriting the status quo.
Embracing Inclusivity in the Outdoors: 🏞️💪 The Wilderness Society advocates for welcoming all body shapes and sizes in outdoor spaces. Discover the importance of creating an inclusive environment where everyone feels empowered to enjoy nature and outdoor activities.
Out, Proud, and Outdoors: 🏳️🌈⛰️ Sierra Club celebrates Pride Month by highlighting the importance of LGBTQ+ representation and inclusion in the outdoor community. Explore inspiring stories of LGBTQ+ individuals who are breaking barriers and creating spaces where everyone can feel welcome and safe in nature.
Six LGBTQIA+-Led Organizations Rooted in Inclusion and Advocacy: 🌈✊ 1% for the Planet showcases six remarkable organizations led by LGBTQIA+ individuals that are making a significant impact in their respective fields. From environmental conservation to social justice, these organizations are driving positive change and championing inclusivity.
Travel, Tourism, & Hospitality:
Nature's Playground: Discover the Best US State Parks: 🏞️🌲 TravelAwaits takes you on a virtual tour of the best state parks in the United States. From stunning landscapes to outdoor adventures, explore these natural gems and start planning your next outdoor getaway.
Revenge Travel on the Rise - Delta CEO Optimistic about Strong Demand: ✈️💼 Fortune reports on Delta CEO Ed Bastian's optimistic outlook for the travel industry, highlighting the anticipated surge in "revenge travel" as pent-up demand reaches unprecedented levels. Dive into the article to learn more about the projected $300 billion boom and how the industry is preparing to meet the surge.
Upscaling Leisure: 🎿🎥🎰 Slate examines the rising prices and exclusivity trends in the leisure industry, from skiing to movie theaters, casinos, and amusement parks. Dive into the reasons behind these changes and the implications for consumers seeking high-end experiences.
Explore the Hidden Gems of Water Trails Across the US: 🚣♀️🗺️ National Geographic uncovers a little-known network of water trails that offer paddling enthusiasts a unique way to explore the country's stunning landscapes. From serene rivers to breathtaking coastlines, these hidden gems provide endless opportunities for adventure and discovery.
Government, Grants & Policy:
Outdoor Alliance 2023 - Take Action for Public Lands and Waters: 🌿🏞️ Join the Outdoor Alliance as they rally outdoor enthusiasts to advocate for the protection of public lands and waters. Take part in their campaign to make a positive impact on the environment and preserve these precious natural resources for future generations.
eBikes - Time to Embrace the Revolution: 🚲🔋 Treehugger makes a compelling case for embracing eBikes as a sustainable mode of transportation. Discover the benefits of eBikes, from reducing carbon emissions to promoting healthier lifestyles, and why it's time to give them the attention they deserve.
BLM Rulemaking Comment Period: 🏞️📝 IMBA announces the open comment period for the Bureau of Land Management's (BLM) proposed rulemaking on off-road cycling access on public lands. Discover how mountain biking enthusiasts and stakeholders can have their voices heard and provide input on the regulations that will shape the future of mountain biking access and trail management.
Great Outdoors Month 2023: 🌲🏞️ The National Governors Association (NGA) shares insights and commentary on the significance of Great Outdoors Month, highlighting the importance of outdoor recreation and conservation. Join the celebration of the great outdoors and discover how governors across the nation are championing outdoor activities and environmental stewardship.
Products, Gear & Gadgets:
Generating Electricity from Thin Air: ⚡🌬️ Smithsonian Magazine unveils a groundbreaking device that harnesses electricity from the air, offering a renewable and clean energy solution. Learn about this innovative technology and its potential to revolutionize the way we generate power.
No More Mosquito Bites - Scientists Develop Super Repellent: 🦟✋ Euronews shares an exciting breakthrough in mosquito repellent technology. Scientists have developed a super repellent that can deter up to 99% of mosquitos from biting you. Say goodbye to those itchy bites and enjoy the outdoors mosquito-free!
H&M's Fashion Revolution - 10 Innovations in Sustainable Style: ♻️👗 Fast Company highlights H&M's commitment to sustainable fashion with the unveiling of 10 breakthrough innovations. Explore how H&M is revolutionizing the industry with eco-friendly materials, circular fashion practices, and innovative design techniques.
What to Do with That Unused $400 Jacket: ♻️💼 Outside Magazine tackles the dilemma of what to do with a jacket you no longer wear. Discover sustainable options for repurposing or recycling your jacket, ensuring it doesn't go to waste and contributes to a more circular fashion economy.
Recycle and Reuse: Arc'teryx Paves the Way for Sustainable Outdoor Gear: 🌿🧥 The LA Times highlights Arc'teryx's innovative approach to sustainability in the outdoor gear industry. By launching a program that allows customers to recycle and repair their jackets and tents, Arc'teryx is setting a new standard for reducing waste and promoting circularity.
Quote of the Week:
“The environment is where we all meet; where all have a mutual interest; it is the one thing all of us share.”
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