Issue No. 23: Mind the Gap - Patagonia Does 😮
Hey Outsiders! A lot happens every week that impacts the outdoors, so we are going to take a stab at two newsletters this week to see what you think. Here is this one and we will deliver you a second Issue of Outsider Insider on Friday. Enough of the formalities - let’s dive in.
Issue No. 23 we take a look at Patagonia's Two-Front Battle: Protecting the Planet and Intellectual Property. 🌍🛡️ Patagonia is renowned for its commitment to environmental activism. But the company's fight goes beyond saving the planet—it's also waging a battle to protect its products and intellectual property. Join us as we explore how Patagonia is on the front lines of two distinct fights: one to preserve the environment and another to defend its brand integrity and combat counterfeit sales. From taking legal action against infringement to standing up against unauthorized use of its iconic logos, Patagonia proves that it's a force to be reckoned with on multiple fronts. 💪
Also, in this issue:
Camping World pitches its tent on the Fortune 500 List 👏
Running for a Sharper Mind - Study Shows Benefits for Middle-Age Runners 🧠
BBC brings you the remarkable stories of these passionate environmental warriors who are raising awareness and demanding action on climate change. 💚🌍
Unveiling VF's Action Plan - Inclusion & Diversity Commitments. 🤝🌈
Four Seasons' Adults-Only Luxury Glamping - A Night of Extravagance for $4k a night 🏕️💎
Sitka Grants - Empowering Conservation and Outdoor Stewardship 🌿🎗️🌲
And more!
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Enjoy Issue No. 23 - Be well. 👊
— Scott Crowder
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📸 Credit: Outside Media
👮🏽♀️Patagonia: Defending the Planet, its Products and IP ®
Patagonia, the outdoor apparel powerhouse, has a history of fiercely protecting its products and intellectual property through a series of lawsuits against some big companies - Walmart, Gap, AB InBev to name a few. Let's dive into some of the recent legal battles that have shaped Patagonia's journey to safeguard its brand identity and combat counterfeit sales. 💼
🚫 Gearbubble and MyLocker: Infringement Allegations - Patagonia didn't hesitate to take legal action against Gearbubble and MyLocker for alleged trademark infringement. The lawsuits claim that these companies violated Patagonia's intellectual property rights by using its trademarks without authorization. Patagonia's firm stance demonstrates its commitment to preserving brand integrity and fighting against the unauthorized use of its iconic logos. 💪
🐟 Walmart and Robin Ruth: Trout Logo Trademark Dispute - In another trademark infringement battle, Patagonia targeted retail giant Walmart and apparel company Robin Ruth for allegedly infringing on its distinctive P-6 trout logo. Patagonia asserts that these companies violated their trademark rights by using a similar logo design without permission. This lawsuit emphasizes Patagonia's determination to safeguard its iconic symbols and protect them from unauthorized use. 🎣
🔀 Gap: A Design Dispute and a Settlement - Patagonia found itself in a trademark dispute with Gap, which claimed that Patagonia's design was in the public domain. This legal clash centered around the iconic pocket design used by both companies. This week, Gap settled the trademark lawsuit with Patagonia, ending the legal battle. The settlement allows Patagonia to maintain exclusive rights to its unique pocket design, reinforcing its commitment to preserving its distinct brand identity. 🤝
🛒 Sam's Club and Nordstrom: Fighting Counterfeit Sales - Patagonia continues its fight against counterfeit sales with ongoing lawsuits against Sam's Club and Nordstrom. The lawsuits allege that these retailers are selling counterfeit Patagonia products, which undermines the brand's integrity and reputation. Patagonia's legal action against these companies serves as a reminder that it will not tolerate the sale of counterfeit goods, aiming to protect both consumers and its own business interests. ⚖️
The Takeaway - Through these legal battles, Patagonia demonstrates its unwavering dedication to defending its products and intellectual property. With a strong stance against infringement and counterfeit sales, Patagonia sends a clear message to competitors and counterfeiters alike: protecting its brand and ensuring authenticity are non-negotiable. 💼🛡️
Business, Industry & Economy:
The Amenity Trap: Headwaters Economics sheds light on the concept of the "amenity trap," where the allure of outdoor recreational amenities can lead to unintended consequences for communities. This thought-provoking article explores how an overemphasis on outdoor recreation can impact housing prices, income inequality, and community well-being. 🌳💰
Camping Startups Gear Up for Summer: Crunchbase’s article highlights the rise of camping startups that are capitalizing on the growing demand for outdoor experiences. As summer approaches, these innovative companies are offering unique solutions to enhance the camping experience, from streamlined reservations to convenient gear rentals. Get ready to pitch your tent and explore the great outdoors with these exciting camping startups. ⛺🚀
Teva x Parks Project Collaboration: Parks Project and Teva have joined forces to create a special collaboration that celebrates the beauty of national parks and supports their preservation. The collection features stylish and sustainable footwear that allows outdoor enthusiasts to wear their love for nature on their feet. With each purchase, a portion of the proceeds goes towards funding vital conservation projects. 🏞️👟
Walmart's Packaging Revolution: Walmart is taking a bold step towards reducing waste by changing its packaging practices. CNBC's article highlights the retail giant's commitment to sustainable packaging solutions, including the use of recyclable materials and the elimination of unnecessary plastic. This move not only aligns with consumer demands for eco-friendly options but also sets an example for other companies to follow in the quest for a more sustainable future. ♻️🛍️
Inside Peru's Regenerative Organic Cotton Supply Chain: Vogue Business provides a rare glimpse into Peru's regenerative organic cotton supply chain, shedding light on the sustainable practices employed by Outerknown and Bergman Rivera. This insightful article explores the efforts to create a more environmentally friendly and socially responsible fashion industry. 🌿👕
The Importance of an Office of Outdoor Recreation: Community Playmaker highlights the $862 billion economic opportunity presented by outdoor recreation and the need for dedicated Offices of Outdoor Recreation in various states. This informative article examines the positive impact of outdoor activities on local economies, job creation, and community well-being. 🏞️💼
1 Million Trips and Counting: Outdoorsy celebrates a significant milestone, reaching 1 million trips facilitated through their platform. This article explores the growing popularity of peer-to-peer RV rentals and the transformative impact it has on the outdoor travel industry. 🚐✨
Alterra Mountain Company's Acquisition of Schweitzer: Alterra Mountain Company makes headlines with its acquisition of Schweitzer, further expanding its portfolio of world-class mountain destinations. This exciting development paves the way for enhanced winter sports experiences and increased access to the great outdoors. ⛷🗻
Camping World Joins the Fortune 500: Camping World secures a spot on the prestigious Fortune 500 list, highlighting its continued growth and success in the outdoor retail industry. This achievement reflects the company's commitment to providing quality products and exceptional customer service. Discover more about Camping World's notable recognition on Business Wire. 🏕️🏆
Outdoor Retailer Summer Unites Industry Amid Challenges: Outdoor Retailer Summer brings the industry together to navigate wider challenges and explore new opportunities. This article from The Daily Outdoor Retailer highlights the importance of collaboration and innovation in adapting to changing market dynamics. 🌞🏔️
Kevin Plank Sells $100M Worth of Under Armour Stock: Under Armour founder Kevin Plank makes a significant stock sale, demonstrating his confidence in the company's future and financial strategy. This strategic move generates attention in the business world and signals potential growth and development for Under Armour. Get the details on Kevin Plank's stock sale in Baltimore Business Journal. 💰🏋️♂️
REI SoHo Employee Union Raises Concerns: The REI SoHo employee union raises issues regarding the new REI legal team and changes in pay structure. This development sparks discussions around fair labor practices and employee representation. Dive deeper into the concerns raised by the REI SoHo employee union on SGB Online. ⚖️🤝
Lightship Expands Operations with Colorado Production Facility for All-electric RV: Lightship expands its operations by establishing a new production facility in Colorado, dedicated to the manufacturing of purpose-built, all-electric RVs. This move represents a significant step towards sustainable outdoor adventures and showcases the growing demand for eco-friendly recreational vehicles. Learn more about Lightship's expansion and the future of all-electric RVs on Business Wire. ⚡️🚐
Authentic Brands Group Acquires Hunter's IP: Authentic Brands Group makes a strategic move by acquiring the intellectual property of iconic brand Hunter, aiming to leverage its heritage and expand its licensing partnerships. This acquisition showcases the company's growth strategy and vision for brand development. Explore more about the acquisition and its implications on FashionNetwork. 👢🔝
B Corps - Debunking the Gold Standard of Sustainability: Sustainability Mag delves into the discussion around B Corps and whether they truly represent the gold standard of sustainability. This thought-provoking article raises questions about the effectiveness and limitations of the B Corp certification in driving positive environmental and social impact. 🌍🤔
New Vision Unveiled for European Outdoor Summit: The European Outdoor Summit introduces a new vision for its upcoming event, aiming to foster collaboration, innovation, and sustainability within the outdoor industry. This exciting development sets the stage for meaningful discussions and impactful initiatives. Discover more about the vision for the European Outdoor Summit on Suston Magazine. 🏔️🌱
BRP Reports $154.5 Million Profit in Q1: Ski-Doo maker BRP announces a strong first-quarter profit of $154.5 million, highlighting the resilience and growth potential of the recreational vehicle industry. This positive financial performance underscores the company's ability to navigate market challenges and capitalize on consumer demand. Get the details on BRP's Q1 earnings in The Globe and Mail. ❄️📈
Eugene REI Employees Vote Against Unionizing: Employees at the Eugene REI location vote against unionizing, marking an important decision in the ongoing discussions surrounding labor representation and employee rights. This development sheds light on the complexities and diverse perspectives within the retail industry and REI Co-op's on-going relationship with its employees. Read more about the vote and its implications on KLCC. 💼🤝
Stowe and Smuggs Explore Connecting Lift Project: Stowe Mountain Resort and Smugglers' Notch are reportedly in discussions to build a connecting lift, providing skiers and snowboarders with enhanced access and a seamless experience between the two popular Vermont ski destinations. Dive into the details of this exciting development on Ski Journal. ⛷️🚡
The North Face CMO Sophie Bambuck Among Top Marketers of 2023: Glossy recognizes The North Face's Chief Marketing Officer, Sophie Bambuck, as one of the top marketers of the year, highlighting her impactful leadership and innovative strategies in the fashion industry. 🌟🏔️
Brands Embrace Regenerative Agriculture - The Case of The North Face, Vans, and General Mills: Adweek explores how major brands like The North Face, Vans, and General Mills are embracing regenerative agriculture as a sustainable and responsible approach to farming. This article sheds light on the environmental and social benefits of regenerative practices, showcasing the role of brands in driving positive change. 🌿🌾
Colorado Welcomes New Outdoor Gear Trade Show, E-Bikes Take the Spotlight: The Denver Post reports on the launch of a new outdoor gear trade show in Colorado, providing a platform for industry professionals to showcase their latest products and innovations. Additionally, the article highlights the growing popularity of e-bikes, reflecting the evolving trends in outdoor recreation. 🚲🏕️
ESG Investors and Credible Sustainability Reporting: Forbes discusses the expectations that ESG (Environmental, Social, and Governance) investors should have for credible sustainability reporting. This thought-provoking piece explores the importance of transparency, accountability, and accurate data in the pursuit of sustainable business practices. 💼🌱
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Health, Wellness & Fitness:
Tick Talk - How to Prevent Tick Bites: Field & Stream provides valuable tips and insights on preventing tick bites, an important concern for outdoor enthusiasts. Discover effective strategies to protect yourself and stay safe during your outdoor adventures. 🕷️🌳
Running for a Sharper Mind - Study Shows Benefits for Middle-Age Runners: Running Magazine shares an intriguing study that highlights the potential cognitive benefits of running throughout middle age. Lace-up your running shoes and dive into the details of this research, revealing how staying active through running can help maintain cognitive function.🏃♀️🧠
Sustainability, Conservation & Environment:
No More Trailside Troubles - Colorado Offers Free Trowels to Combat Hiker Poop: Colorado is taking a bold step to tackle the issue of hikers leaving their mark on the trails. Backpacker Magazine shares how the state is providing free trowels to hikers, encouraging proper waste disposal, and promoting responsible outdoor ethics. 💩🌲
Tenacity for Life on Earth - Time Magazine's Call to Action: Time Magazine calls for unwavering determination in the face of challenges to protect life on Earth. Dive into this thought-provoking piece, exploring the importance of collective action, conservation efforts, and the urgent need to address environmental issues. 🌍💪
Managing Forests for Climate and Biodiversity: Nature United sheds light on their innovative approach to managing forests for carbon sequestration and biodiversity conservation. Learn about their initiatives and the intersection between nature and climate change mitigation in this informative article. 🌳🌱
Fighting Illegal Fishing and Protecting Human Rights at Sea: IUU Watch provides valuable insights on reducing illegal fishing and supporting human rights at sea. Dive into their informative piece on IUU Day 2023, uncovering strategies to combat illegal fishing practices and ensure the protection of vulnerable marine ecosystems. 🌊🚫🎣
Public Health and the Healing Power of Green Spaces: The National Governors Association highlights the crucial connection between public health and the availability of green spaces. Explore the positive impact of nature on well-being and learn how policymakers can support the development of accessible and inclusive green spaces.🌿🏞️
Eastern Nova Scotia Wildfires - Unraveling the Blaze: Reuters delves into the reasons behind the raging wildfires in Canada's eastern Nova Scotia province. Explore the factors contributing to the fire outbreak and the efforts being made to mitigate the impact. 🔥🇨🇦
Planet Earth on the Brink - Scientists Warn of Safe Limits Exceeded: In a sobering revelation, Euronews reports that our planet has surpassed safe limits for humans across multiple fronts. Discover the alarming details as scientists shed light on the urgent need for collective action to address environmental challenges. 🌍😢
Conservation Leasing - A Win-Win for Renewables and Wildlife: American Progress highlights the benefits of conservation leasing on public lands, providing a harmonious solution that supports renewable energy development while safeguarding wildlife habitats. Explore the positive outcomes and potential for sustainable land use in this insightful article. 🌿🏞️💡
Oceanworks' Plastic Action: Pioneering Sustainability in Packaging: Oceanworks takes a proactive stance in tackling plastic pollution by introducing innovative sustainability measures. Packaging Gateway reveals their groundbreaking plastic action initiative, shedding light on their efforts to reduce waste and promote a circular economy. 🌊🌍🔄
Corporate Sustainability - Addressing the Biodiversity Blindspot: Edie.net exposes a significant disparity in corporate sustainability efforts, with only 6% of initiatives focusing on biodiversity. Gain insights into the importance of biodiversity conservation and the need for companies to prioritize it in their sustainability agendas. 🌱🦋
The Crucial Role of Biodiversity: Phys.org explores the critical significance of biodiversity in maintaining the delicate balance of ecosystems. Discover the interconnectedness of species and the impact of biodiversity loss on our planet. 🌎🌿🐾
Young Voices Speak Up for the Environment: BBC Newsround shares the inspiring stories of young activists making a difference in protecting the environment. From climate change protests to sustainable initiatives, these passionate voices are paving the way for a greener future. 🌍🗣️💚
Diversity, Equity & Inclusion:
Adidas Under Fire - Unions Demand Fair Compensation in an Open Letter: Apparel Resources reports on the call for action as unions urge Adidas CEO to address worker compensation concerns in an open letter regarding Yeezy shoes production. Delve into the details of this labor rights issue and the pressure on brands to prioritize fair treatment of workers. 👟💼✉️
Nurturing Innovation in the Outdoor Industry: PR Newswire unveils the exciting lineup for REI Path Ahead Ventures' 2023 Navigate Accelerator Program. Discover the cohort of promising startups driving positive change in the outdoor industry and shaping its future. 🚀🌿💡
Exploring B.C.'s Great Outdoors - Survey Reveals Outdoor Preferences: Vancouver Sun highlights a survey revealing that wealthy young men living outside the city are most likely to access British Columbia's stunning natural landscapes. Dive into the findings and gain insights into outdoor recreation patterns in the region. 🏞️🌲📊
Inclusion & Diversity Commitments - The Action Behind VF's Pledge: VFC sheds light on the tangible steps being taken to fulfill VF Corporation's inclusion and diversity commitments. Explore the initiatives and programs that aim to foster a more equitable and inclusive workplace. 🌈🤝💼
Backlash over LGBTQ Celebrations: Retail Insight Network examines the recent controversies surrounding LGBTQ celebrations by U.S. retailers. Explore the various perspectives and the importance of inclusivity in corporate initiatives. 🌈🛍️👥
Travel, Tourism, & Hospitality:
Luxury Glamping at $3,950 a Night - Four Seasons' Adults-Only Retreat: Business Insider takes us on a visual journey through the extravagant adults-only luxury glamping tents offered by Four Seasons. Get a glimpse of the opulent accommodations that redefine outdoor experiences. 🏕️💎💫
Unveiling Europe's Summer Scene - Anti-Tourists and Over-Touristed Destinations: Forbes presents expert insights into the summer trends in Europe, where anti-tourism sentiments and overcrowded destinations collide. Discover the hidden gems and off-the-beaten-path locations recommended by travel experts for an authentic European experience. 🌍🌞🗺️
Government, Grants & Policy:
Outdoor Industry Unites - AORA Support Letter Advocates for Outdoor Recreation: The Outdoor Industry Association (OIA) is making its voice heard with a support letter advocating for the preservation and promotion of outdoor recreation. Learn more about their efforts to protect our natural spaces and the benefits of outdoor activities. 🌳🏞️🙌
Cycling Cities: Ten Global Winners of the Bloomberg Initiative: Bloomberg is recognizing ten cities worldwide for their commitment to cycling infrastructure. Discover how these cities are prioritizing sustainable transportation and creating more bike-friendly environments. 🚲🌍🌆
Sitka Grants - Supporting Conservation and Outdoor Stewardship: Sitka Gear is giving back to the outdoor community through its grants program. Learn how Sitka is supporting conservation initiatives and empowering outdoor enthusiasts to make a positive impact. 🌿🎗️🌲
Share Your Outdoor Story: Recreation.gov invites outdoor enthusiasts to share their stories in their 2023 writing contest. Embrace your inner storyteller and showcase your outdoor adventures for a chance to win exciting prizes. ✍️🏕️📚
Conserving Wildlife and Landscapes - The Farm Bill's Potential Impact: The Hill delves into the Farm Bill's potential to conserve wildlife and working landscapes. Explore the intersection of agriculture, conservation, and the protection of our natural resources. 🌾🦅📜
Products, Gear & Gadgets:
Drink Pure: Hydropanels for Sustainable Drinking Water at Home: Fast Company explores a new solution to generate your own drinking water with hydropanels. Learn about this innovative technology that harnesses sunlight to produce clean, pure water for your household.💧🏠☀️
Airstream's Basecamp: 7 Must-See Features for Outdoor Enthusiasts: Airstream highlights the top features of their Basecamp model, designed in collaboration with REI Co-op. From rugged construction to versatile functionality, discover why this travel trailer is a perfect companion for your outdoor adventures. Explore the Basecamp's must-see features on RV Business. 🚐⛰️🌲
REI Co-op Enters the Running Shoe Game with Swiftland MT: REI Co-op takes a stride into the running shoe market with the Swiftland MT, their first multi-terrain trail shoe made from recycled and bio-based materials. Lace-up and hit the trails with this sustainable footwear option. Step into sustainability with REI on PR Newswire. 👟🌿🏃
Innovative Protection: ORCA's Patent-Pending KIC Keeps Coolers Cold: ORCA introduces their patent-pending KIC (Keeping Ice Cold) technology, designed to enhance cooler insulation and maintain ice for longer periods. Discover how this innovation ensures your food and drinks stay chilled during outdoor adventures. Chill out with ORCA on Yahoo Finance. ❄️🧊🏕️
Sustainable Rides: Bike Companies Paving the Way for Eco-Friendly Cycling: Green Matters showcases bike companies that are revolutionizing the cycling industry with sustainable practices. From eco-friendly materials to innovative manufacturing processes, these brands are pedaling toward a greener future. 🚲🌍🌱
Quote of the Week:
“Intellectual property is the fuel of the future. It is the currency of innovation and the foundation of progress.”
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