Issue No. 22: The Dirty Laundry of Greenwashing 🧺
It’s June Outsiders! And here is Issue No. 22 - This week, we take a deep dive into the wash - greenwash that is. Join us as we peel back the layers of sustainability claims and shed light on the true state of environmental practices. From the rise of greenwashing to high-profile cases and the outdoor industry's involvement, we uncover the reality behind the green façade. 🌿✨
Also, in this week’s edition:
More unionization across the industry, from retail to the slopes ⛷
The North Face stands strong with its ad and its support for the LGBTQ+ community 🌈
RV Sales are down 👇🏽 but participation and interest are on the rise 👆🏽
Utah Department of Outdoor Recreation has the 💰
Time to ditch the clothes label for the QR Code 🏷
And more!
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🧽 Unmasking Greenwashing: Separating Fact from Fiction 🤮
🌿✨ Are companies really as green as they claim to be? The buzzword "sustainability" has become a popular marketing tool for businesses across various industries, but how much of it is genuine and how much is mere greenwashing? In this in-depth exploration, we delve into the deceptive world of greenwashing, where sustainability claims may not always be what they seem. From fashion to airlines, even the outdoor industry, no sector is immune to the allure of presenting an eco-friendly image. Let's peel back the layers and shed light on the true state of sustainability practices. 💚🔍
Unveiling the Mask: The Rise of Greenwashing - Greenwashing is not a new phenomenon. It has been lurking in the shadows, camouflaged by carefully crafted marketing campaigns. As Sustainability Mag reports, a shocking 50% of American companies have been found to exaggerate their sustainability efforts. This deceptive practice creates a façade of environmental consciousness, drawing in conscious consumers who are eager to support brands that align with their values. However, this trend is not limited to the United States alone. It has spread its roots across the globe, infiltrating various industries and leaving consumers questioning the authenticity behind sustainability claims.
Caught in the Act: High-Profile Cases of Greenwashing - The stage lights are shining on big-name companies that have been caught in the web of greenwashing. One recent case involves sportswear giant Nike, which faced a class-action lawsuit for misleading sustainability claims. The lawsuit serves as a stark reminder that even industry leaders are not exempt from scrutiny. Similarly, announced this week Delta Air Lines is facing a proposed class-action lawsuit over its carbon-neutral claims, highlighting the need for transparency and accountability in the airline industry. These high-profile cases have brought greenwashing into the spotlight, prompting consumers and regulators alike to demand greater honesty and integrity.
Outdoor Industry: A Playground for Greenwashing? - Even the outdoor industry, which promotes a deep connection with nature, has not been immune to the allure of greenwashing. As Outside Online reveals, outdoor brands like Rab might have the solution by using detailed labels that outline specific components and contents of recycled material as well as OR codes to take consumers to more info. The outdoor industry thrives on the allure of adventure and environmental stewardship, making it particularly susceptible to greenwashing tactics. As consumers increasingly seek sustainable alternatives, it is crucial for outdoor brands to genuinely walk the talk and ensure their actions align with their claims.
Regulating the Green Mirage: The European Union Takes Action - Recognizing the urgent need to combat greenwashing, regulators are stepping up their efforts. The European Union (EU) has been at the forefront of the battle against deceptive sustainability claims. As The Guardian reports, ad agencies predict that the era of greenwashing is coming to an end as regulators get tough on misleading environmental advertising. The EU has introduced stricter guidelines and regulations to hold companies accountable for their sustainability claims. This regulatory push aims to restore trust and transparency, ensuring that consumers can make informed choices and support genuinely sustainable practices.
A Lesson in Authenticity: What to Watch For - Amidst the web of greenwashing, there are glimmers of hope. Brands like Patagonia have been leading the charge in authentic sustainability practices, emphasizing the importance of transparency and social responsibility. As Boyd Buckingham highlights in their blog, companies must be wary of the consequences of false advertising and the potential legal ramifications that accompany greenwashing. The key for consumers lies in being informed and vigilant. Scrutinize claims, look for third-party certifications, and support brands that demonstrate a genuine commitment to sustainability.
The Final Act: Towards a Transparent Future - The era of greenwashing is being challenged as consumers, regulators, and activists demand greater transparency and accountability. As companies face legal consequences and reputational damage, the pressure to adopt genuinely sustainable practices will continue to mount. The journey towards a truly sustainable future requires a collective effort, from companies being transparent and authentic in their sustainability initiatives to consumers making informed choices. Together, we can unmask the illusions of greenwashing and pave the way for a greener, more sustainable world. 🌍💚
Business, Industry & Economy:
Hoka Hits New Heights - $2 Billion Sales Milestone: Yahoo Finance reports on the remarkable success of Hoka, the athletic footwear brand, as it surpasses the $2 billion mark in sales. Discover how Hoka's innovative designs and commitment to performance have propelled its growth and established it as a major player in the industry. 🏃♀️💰💥
Canada Goose Spreads Its Wings in the U.S.: Retail Dive reveals that Canada Goose, the renowned outerwear brand, is expanding its presence in the United States with the opening of three new stores. Explore the article to learn about Canada Goose's strategic expansion plans and its commitment to bringing its high-quality products to more customers across the country. ❄️🇺🇸🧥
KOA Expands its Campground Empire: RV Business shares the news of KOA's acquisition of new campground properties in Billings and West Yellowstone. Dive into the article to discover how KOA's expansion efforts aim to enhance the camping experience and provide more opportunities for outdoor enthusiasts to connect with nature. 🏕️🌲🏞️
Lululemon Strengthens Roots in Vancouver: Global News highlights Lululemon's plans to expand its Vancouver headquarters and create thousands of new jobs in the city. Learn more about Lululemon's commitment to its hometown and its vision for growth and innovation in the athletic apparel industry. 🧘♀️🏢💼
Nike Fueling Sustainable Shipping with Hydrogen: Ship Technology showcases the collaboration between FPS and Nike to develop a hydrogen-powered container ship, aiming to revolutionize sustainable shipping. Explore the article to understand how this groundbreaking partnership seeks to reduce emissions and create a more eco-friendly future for maritime transportation. ⛴️🌊🌿
Amazon Reevaluates Carbon Neutrality Goals: Fast Company uncovers Amazon's shift in its ambitious goal to make half of all shipments carbon neutral by 2030. Delve into the article to gain insights into Amazon's evolving sustainability strategies and its ongoing commitment to reducing its carbon footprint in the e-commerce industry. 📦♻️🌍
RV Shipments Face Headwinds in 2023: RV Pro reports on the challenges faced by OEMs in the recreational vehicle industry, with shipments down 52% year-over-year through April. Dive into the article to explore the factors contributing to this decline and gain insights into the current state of the market. 🚐📉💨
Alo Yoga Sets the Bar High in Workout Fashion: The Wall Street Journal highlights the success of Alo Yoga and its trendy workout sets that have captivated fitness enthusiasts. Discover how this athleisure brand has carved a niche in the industry and become a go-to choice for stylish and functional activewear. 🧘♀️🔥👚
Columbia Sportswear Climbs New Heights with Goats: Adweek sheds light on Columbia Sportswear's innovative marketing campaign featuring goats as "spokes-creatures" to engage and attract new customers. Learn how this creative approach has helped Columbia Sportswear expand its brand reach and connect with outdoor enthusiasts in unique ways. 🐐🏔️🌿
Vista Outdoor Powers Growth through Strategic Acquisitions: Cycling Industry News explores how Vista Outdoor's series of acquisitions has fueled its growth during a transformative year. Delve into the article to gain insights into Vista Outdoor's expansion strategies and their impact on the cycling industry. 🚲💥📈
Winnebago Industries Reveals Insights on Outdoor Activities: GlobeNewswire highlights Winnebago Industries' insights, indicating an increase in participation in outdoor activities and the preference for road trips as a summer travel method. Explore the article to gain valuable insights into the current trends and preferences of outdoor enthusiasts. 🌲🚐🌞
Employees at Durham REI Vote to Unionize: In a significant development, the employees at the Durham location of REI have voted to unionize, marking the sixth REI store to take this step, as reported by AOL News. This move highlights the growing trend of employees in the retail industry advocating for fair working conditions and collective representation. Discover the impact of this decision on the REI community and the broader labor movement. ✊🛠️💪
Homewood Ski Resort Sparks Controversy with Private-Only Access: Homewood Ski Resort has found itself at the center of a heated debate after unveiling plans to restrict access exclusively to homeowners and members of the Homeowners Association (HOA), as highlighted in an article by Unofficial Networks. This move has caused frustration among locals who have enjoyed open access to the resort for years. The article delves into the contentious issue, exploring the impact on community dynamics and the future of public access to the slopes. Discover the arguments and perspectives surrounding this controversial decision. ⛷️🏡🚧
Mastering the Art of Storytelling - Building Brand Loyalty: In a thought-provoking article by Fortune, the power of storytelling in cultivating brand loyalty takes center stage with outdoor brands playing the starring role. The article dives into how effective storytelling can captivate consumers, evoke emotions, and create a lasting connection with brands. Discover the strategies and insights that can help businesses craft compelling narratives that resonate with their target audience and build long-term loyalty. 📚✨🔒
Unionization Efforts at Crested Butte Mountain Resort: In a significant development, lift mechanics at Crested Butte Mountain Resort have voted to unionize, according to a report by Colorado Sun. This move has implications for workers' rights and collective bargaining power within the ski industry. Explore the details of this unionization effort, the potential impact on worker conditions, and the broader context of labor movements in the outdoor recreation sector. ⛰️🏂🤝
Patagonia: The Unconventional Idea Behind Its Respected Brand: Patagonia, the outdoor apparel company, has been ranked as the most respected brand, and an article by Inc. uncovers the unconventional idea that sets it apart. The piece explores the visionary approach of Patagonia's founder and how the company's commitment to environmental sustainability and social responsibility has helped it build a strong and respected brand. Delve into the article to discover the inspiring philosophy behind Patagonia's success. 🏔️🌿🌎
DOR Awards New Grants to Support Utah's Economic Growth: Utah's Department of Recreation (DOR) has recently awarded new grants to the tune of $20M aimed at fostering economic growth in the state, as reported by Utah Business. These grants will support various industries and initiatives, contributing to job creation, innovation, and overall economic prosperity. Dive into the article to learn more about the specific grants and their potential impact on Utah's business landscape. 💼📈💡
Analyzing U.S. Skier and Snowboarder Demographics: SnowBrains provides an in-depth look at the age demographics of skiers and snowboarders in the United States in their latest article, An In-Depth Look at U.S. Skier & Boarder Age Demographics. Explore the trends, statistics, and insights that shed light on the age distribution within the snow sports community. Gain a better understanding of how different age groups contribute to the vibrant snow sports culture across the country. ⛷️🏂📊
Ford and Tesla Forge an Electrifying Partnership: In a surprising move that shakes up the electric vehicle (EV) landscape, Ford and Tesla have announced a groundbreaking partnership that will allow Ford vehicles to utilize Tesla's extensive charging network, as reported by The Verge. This collaboration aims to address the pressing issue of charging infrastructure and provide Ford EV owners with access to Tesla's robust Supercharger network. Explore the article to learn more about this strategic alliance and its implications for the future of EV charging. ⚡🤝🚗
Camping and Outdoor Recreation: The Latest Trends Unveiled by KOA: Get ready to pitch your tent and explore the great outdoors! A recent report by Kampground of America (KOA), highlighted in an article on Wealth of Geeks, reveals the latest trends and insights in camping and outdoor recreation. From increased participation rates to emerging camping styles, this comprehensive report sheds light on the evolving landscape of outdoor adventures. Dive into the article to discover the key findings and gain a deeper understanding of the camping phenomenon sweeping the nation. 🏕️🌳🔍
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Health, Wellness & Fitness:
Exercising for Pain Relief - The Power of Physical Activity: According to Yahoo News, engaging in regular exercise may help individuals better handle pain. Dive into the article to explore how physical activity can have a positive impact on pain management and overall well-being. 💪🏃♀️
Culinary Delights for Outdoor Adventures - Michelin-Trained Chefs Bring Plant-Based Cuisine to Camping: Outdoor Sportswire highlights a collaboration between Michelin-trained chefs and outdoor brand leaders to create a new line of plant-based camping food. Discover how these innovative culinary offerings are revolutionizing the camping experience and catering to outdoor enthusiasts seeking sustainable and delicious options. 🌱🍽️
Recycling and Reusing Food Plastic - A Closer Look at Toxins: The Guardian presents a thought-provoking article on the potential risks of recycled and reused plastic in food packaging, shedding light on the presence of toxins, as explored in this study. Delve into the complexities of plastic waste management and its impact on our food systems. ♻️🍽️
Exploring the Great Outdoors with Jared Hanley - A Riveting Episode: In a captivating episode of Coaching Outdoors, Jared Hanley, founder of NatureQuant, takes center stage as he shares his insights and experiences in the outdoor realm. Tune in to this episode to discover the adventures and wisdom that await. 🎧🌲
The Influence of Social Media on Women's Health: Newswise delves into the impact of social media on women's health, uncovering the role of platforms like Facebook and Instagram in shaping health perceptions and behaviors. Dive into the article to gain a deeper understanding of the complex relationship between social media and wellness. 💻💪
Behind the Lens - The Wild Life of Jimmy Chin and Chai Vasarhelyi: Moveable Fest presents a fascinating exploration of the creative journey and cinematic endeavors of Jimmy Chin and Chai Vasarhelyi, the acclaimed filmmakers behind "Free Solo." Immerse yourself in this captivating interview as they discuss their inspirations, challenges, and the magic of capturing extraordinary stories on film. 🎥🌟
Sustainability, Conservation & Environment:
JPMorgan's Green Commitment - Investing in Carbon Removal Solutions: In a groundbreaking move, JPMorgan has pledged to purchase $200 million worth of carbon removal credits, solidifying its commitment to combat climate change. Dive into the details of this environmentally conscious initiative in the CNBC article. ♻️💼
Harnessing the Power of the Ocean - The Engineering Marvel of Floating Wind Turbines: Fast Company takes us on a captivating journey into the world of offshore wind energy, unveiling the ingenuity behind massive floating wind turbines and the measures engineers take to ensure they remain firmly anchored. Discover the fascinating intersection of technology and renewable energy in this insightful article. ⚡🌊
China's Hainan Leading the Charge Towards Electric Mobility: Bloomberg reports on China's ambitious plan to deploy 75,000 electric vehicle chargers in Hainan, signaling a significant step towards phasing out fossil fuel cars. Learn more about this pivotal development in the transition to sustainable transportation by exploring the article. 🚗⚡🇨🇳
The Plight of Small Cats - Protecting Endangered Species in Peril: Mongabay sheds light on the critical conservation efforts needed to safeguard elusive small cat species, which face grave threats to their survival. Delve into this thought-provoking article and discover why these feline creatures deserve our attention and protection. 🐱🌍
The Dirty Truth About Recycling - Unraveling the Challenges and Opportunities: A thought-provoking article shared on LinkedIn highlights the realities of recycling, exploring the complexities, limitations, and potential solutions to improve this crucial process. Gain insights into the state of recycling and the path towards a more sustainable future in this eye-opening read. 🔄♻️
The Amazon's Perilous Journey - Unveiling the Reality of Deforestation: Mongabay takes us on an immersive exploration of the Amazon rainforest, shedding light on the book "A Perfect Storm in the Amazon" and the urgent need for action to address the challenges threatening this vital ecosystem. Delve into this captivating narrative in the article and uncover the complexities of conservation in the world's largest tropical rainforest. 🌳📚
Forest to Table - Examining the Bushmeat Trade in Central Africa: WCS Newsroom highlights National Geographic's latest issue, which delves into the bushmeat trade in Central Africa and its impact on both wildlife and local communities. Dive into this insightful article to gain a deeper understanding of the challenges faced in balancing conservation and sustainable livelihoods. 🦍🌍
Green Alleys - Transforming Community Infrastructure for Climate Resilience: The Trust for Public Land's blog discusses the innovative concept of green alleys, exploring how these nature-infused urban spaces contribute to climate resilience and enhance community well-being. Discover the transformative power of green infrastructure in this informative blog post and envision the potential for sustainable cities. 🌿🏙️
Sustainability Week USA - Uniting Thought Leaders for a Greener Future: The Economist hosts the upcoming Sustainability Week USA, a gathering of leading minds and experts to explore and accelerate sustainable solutions across various sectors. Don't miss out on this impactful event shaping the future of sustainability. Learn more and join the conversation at the event website. 🌎🌱🗓️
Global Conservation Basic Income - A Novel Approach to Safeguard Biodiversity: WCS Newsroom shares an innovative proposal from conservationists for a Global Conservation Basic Income, highlighting how this approach can help protect biodiversity and support local communities. Discover the potential of this groundbreaking concept in the article and envision a future where conservation efforts intertwine with social welfare. 🌍💚💼
Colorado River Conservation - Beyond Short-Term Solutions: The Conversation delves into the water challenges faced by Colorado River states and emphasizes the need for long-term strategies to address water scarcity and ensure sustainable management. Explore this thought-provoking article and contemplate the future of water resource management in the face of climate change. 💧🏞️
Empowering Through Environmental Education: Earth.org sheds light on the importance of environmental education in nurturing a sustainable future. Explore the article to discover how education plays a crucial role in fostering environmental awareness and inspiring action to address pressing environmental challenges. 🌍🎓
Enhancing EVs for a Greener Future: Sustainability Times explores innovative approaches to make electric vehicles (EVs) even more environmentally friendly. Dive into the article to learn about cutting-edge advancements and strategies that can maximize the positive impact of EVs on reducing carbon emissions and building a low-carbon transportation system. ⚡🌱
AI's Environmental Impact - Pioneering Solutions for Sustainability: Cointelegraph delves into the environmental implications of artificial intelligence (AI) and highlights pioneering solutions that harness the power of AI for a sustainable future. Uncover how innovative technologies and responsible AI practices can mitigate the environmental footprint of this rapidly evolving field. 🌐🤖🌍
Diversity, Equity & Inclusion:
Designing a Path for Success - Strava's Anita Patwardhan Butler on Overcoming Imposter Syndrome: Business Insider highlights an insightful interview with Anita Patwardhan Butler, the Design Chief at Strava, as she opens up about her journey in the tech industry, overcoming imposter syndrome, and empowering women in technology. Gain valuable insights and inspiration from her story. 💪💻
Creating Space for Women Bikers - The Need for Bike Lanes and Culture Change: Bloomberg sheds light on the challenges faced by women bikers, advocating for the need for more bike lanes and a cultural shift in the biking community. Dive into the article to explore the importance of creating a safe and inclusive environment for women cyclists to thrive. 🚴♀️🛣️
The North Face Takes a Stand Against Hate: Yahoo News covers The North Face's response to hate and controversy surrounding a campaign featuring an LGBTQ+ climber. Discover how the brand's commitment to inclusivity and standing up against hate sends a powerful message in the outdoor industry and beyond. 🏔️🌈
Travel, Tourism, & Hospitality:
Rise of the Solo Adventuress - How Women are Shaping the Future of Travel: The travel landscape is witnessing a seismic shift as more and more women embark on solo adventures around the globe. This Fast Company article dives into the implications of this growing trend, from empowering women to challenging traditional travel norms. 🌍🚶♀️💪
Outdoor Adventures on the Rise - Road Trips Reign Supreme: The love for outdoor activities is soaring as more people embrace the great outdoors. According to Winnebago Industries Insights, participation in outdoor activities continues to increase, with road trips emerging as the preferred method of summer travel. 🌲🚗
Hospitality Industry's Path to Recovery: The hospitality industry is navigating its way towards recovery and adapting to the changing landscape. This insightful article explores the challenges faced by the industry, including labor shortages and shifting consumer preferences. Discover how businesses are innovating to meet the evolving demands of travelers. 🏨✈️
The Ultimate Dual-Sport Experience - Ski and Golf on the Same Day: For those seeking the ultimate outdoor adventure, imagine hitting the slopes in the morning and teeing off on the golf course in the afternoon. SnowBrains highlights five incredible destinations where skiing and golfing converge, offering enthusiasts the chance to experience the best of both worlds. 🎿⛳️
Montana's Pandemic Tourism Boom: What's Next? Montana's tourism industry experienced a boom during the pandemic, drawing visitors from near and far. However, as Montana Free Press explores, the state is now facing the challenge of sustaining this momentum and managing the impacts of increased tourism on local communities. 🏔️🌄
Skiers Back in Full Force: After two record-breaking seasons, the ski industry is experiencing a resurgence as skiers return to the slopes with renewed enthusiasm. Travel Weekly delves into the reasons behind this comeback and the positive outlook for the future of the ski tourism sector. 🎿❄️
Unexpected East Coast Delight - Killington's Surprise Reopening: In an exciting turn of events, Killington Resort has announced a surprise reopening, extending the ski season and offering skiers an opportunity to indulge in their favorite winter sport. Powder.com shares the thrilling news and the joy it brings to snow enthusiasts. 🎉❄️
Government, Grants & Policy:
Supreme Court Ruling on Clean Water Act: In a recent ruling, the Supreme Court limited the reach of the Clean Water Act, impacting the regulation of pollution in wetlands and other bodies of water. Vox dives into the implications of this decision and its potential consequences for environmental protection. 💧🌿
Fashion Brands and Clothing Waste: Clothing waste is a significant problem, and fashion brands or the government may soon implement policies to hold consumers financially responsible for it. Bloomberg explores how this shift could incentivize consumers to reduce waste and make more sustainable choices when it comes to their fashion purchases. ♻️👗
Vista Outdoor's Testimony on Trade Issues: Vista Outdoor, a leading outdoor sports and recreation company, recently testified before a House Subcommittee on Critical Trade Issues. They addressed important trade-related challenges and discussed the impact on their industry and consumers. Learn more about their insights and recommendations in the press release from Vista Outdoor. 🏹🌍
Supreme Court Ruling for Landowners and the Clean Water Act: The Supreme Court issued a ruling in favor of landowners, further limiting the scope of the Clean Water Act. Bloomberg provides an analysis of the decision, exploring its potential consequences for water pollution regulation and environmental protection efforts. 💧🏞️
Montana's New Law on Climate Impact Reviews: Montana's new law prohibiting the consideration of climate impact in certain permit reviews has sparked controversy and concerns about the state's approach to environmental protection. ABC News provides an in-depth look at the implications of this law and the ongoing debate surrounding its potential effects. 🌍🔥
Western Lands Conservation Battle: The Bureau of Land Management's conservation proposal for Western lands has ignited a fight over land use and management. New Hampshire Bulletin explores the conflicting interests and stakeholders involved in this contentious issue, shedding light on the challenges of balancing conservation efforts with other land-use priorities. 🌿🏞️
Sustainability in Action - A Compelling Example: Sustainability is more than just a buzzword, and SeedWorld highlights a great example to illustrate its importance. The article showcases a real-life case study that demonstrates the positive impact of sustainable practices in agriculture, emphasizing the significance of long-term environmental stewardship. ♻️🌾
BLM's Proposal for Conservation Leases: The Bureau of Land Management's proposal for conservation leases, which could significantly reduce grazing acres, has sparked discussions about the future of ranching and grazing in certain areas. TSLN News delves into the details of this proposal and the testimonies heard by the committee, shedding light on the potential implications for ranchers and land use management. 🐮🌱
Products, Gear & Gadgets:
Lululemon Introduces Blissfeel Trail Running Shoe: Footwear News brings us the scoop on Lululemon's latest innovation, the Blissfeel trail running shoe. Designed for performance and comfort, this shoe is set to make waves in the world of outdoor footwear, combining style and functionality for the avid trail runners out there. 🏃♀️👟
Sustainable Solutions from Mountains to Oceans: Innovation in Textiles explores the journey of sustainable materials from the mountains to the oceans. This insightful article showcases the innovative efforts and collaborations in the textile industry to create eco-friendly products, highlighting the importance of responsible sourcing and production practices. 🌍🌊
Algae - The Secret Ingredient in Moisture-Wicking Activewear: Fast Company unveils the secret ingredient behind moisture-wicking activewear: algae. This fascinating article delves into how companies are harnessing the power of this natural resource to create sustainable fabrics that not only keep you dry during workouts but also contribute to a greener future. 🌿💧
Giving Used Outdoor Gear a Second Life: The Manual provides valuable insights on what to do with used outdoor gear, highlighting various options for recycling, donating, or repurposing gear that has served its initial purpose. Discover how you can reduce waste and give your gear a new lease on life while minimizing your environmental impact. 🌲🌎
Timberland and Icebreaker Partner for Sustainable Outdoor Apparel: Timberland and Icebreaker have joined forces to create a new line of outdoor apparel and footwear, emphasizing sustainability and responsible sourcing. Sourcing Journal delves into the collaboration, showcasing how these brands are pushing the boundaries of eco-friendly practices in the outdoor industry. ♻️🏔️
Digital Clothes Labels - A New Frontier in Fashion: Say goodbye to traditional clothes labels and tags. Axios explores the future of digital clothing tags, highlighting Ralph Lauren and Patagonia as pioneers in this space. Learn how digital tags can revolutionize the fashion industry, providing consumers with valuable information while reducing waste and enhancing sustainability efforts. 🏷️🌍
Quote of the Week:
“It’s basically just a form of lying”
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