Issue No. 16: Capital Summits 🏛️ ⛰
🌲🏕️ Hey Outsiders! Here is your weekly insight into the business of the outdoors. This week we explore the outdoor industry, its trends, and the people who shape it. Big things happen at the hands of industry power players who push DC for continued investment in the outdoors. This week we break down how mountains aren’t the only hills that Outsiders climb and the role of advocacy in supporting the industry. We also cover a 🧗🏼♂️ cool new insurance for adventurers, how 🐦seabirds don’t like ocean wind farms popping up in their neighborhoods and a 🌱 new plant-based nylon developed by Lululemon. Here is Issue No. 16 - let's dive in!
In this week’s edition:
💪 Power players converge on DC for the Outdoor Industry Association - Capital Summit
🌏 We think every day is Earth Day but we are just big fans 📣
👀 REI 2022 Impact Report
And more!
— Scott Crowder
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⛰ Mountains and Hills (Capital Hill, that is)🏛️:
The Outdoor Industry Association (OIA) brought together industry leaders, policymakers, and local communities in Washington D.C. to discuss expanding outdoor infrastructure, equitable access, and sustainability. The OIA's Capitol Summit aimed to create a "unified voice" for the industry and promote policy priorities such as climate change, recreation infrastructure, and equitable access.
The summit's attendees included leading outdoor industry brands such as Patagonia and North Face, as well as representatives from non-profit organizations such as the National Park Foundation, Outdoor Recreation Roundtable, and the Sierra Club. Topics of discussion included public lands access, climate change, and the importance of equity in the outdoors.
Speakers at the summit included Interior Secretary Deb Haaland, who discussed the importance of conservation efforts and protecting public lands, and Sally Jewell, former Secretary of the Interior and current CEO of the Nature Conservancy, who emphasized the need for collaboration between public and private sectors in promoting sustainable outdoor recreation.
🇺🇸 The Confluence of States hosted their spring meetings during OIA’s Capital Summit. A convening of outdoor recreation leaders across various states with offices, divisions, or departments of Outdoor Recreation.
🌄 Luis Benitez, the first director of Colorado's Outdoor Recreation Industry Office and former VF Corp Exec, was also in DC advocating for the creation of a Federal Outdoor Recreation Office. 💼⛰️ This office would support outdoor businesses nationwide and help shape the future of outdoor recreation! 🇺🇸🌲
Overall, the OIA's Capitol Summit was a significant step in bringing together industry leaders and policymakers to address pressing issues related to the outdoor industry. With a focus on sustainability, equitable access, and climate change, the summit highlights the industry's commitment to protecting and preserving the great outdoors for generations to come.
Other Advocacy Efforts:
🗳️ Protect Our Winters, an advocacy group for climate action, is teaming up with other organizations to lobby Congress and promote their policy priorities, including funding for public lands and clean energy.
🌳 Outdoor Recreation Roundtable is also highlighting the need for strong conservation policies, with a focus on preserving access to public lands and supporting recreation-based economies.
🚴 PeopleForBikes is advocating for increased funding for bike infrastructure, aiming to make cycling a more viable and accessible form of transportation in cities across the U.S.
🌍 Earth Day 2023: A Call to Action for Our Planet 🌱
Mark your calendars, eco-outsiders! Earth Day 2023 is just around the corner, falling on April 22nd, and it's the perfect opportunity for us to come together in the name of environmental conservation 📅. From community clean-ups and tree-planting initiatives to educational workshops and global campaigns, Earth Day 2023 promises to celebrate our collective commitment to the planet 🎉.
🕰️ A Green Beginning: Earth Day was first celebrated on April 22, 1970, founded by Senator Gaylord Nelson as an environmental teach-in. The inaugural event mobilized 20 million Americans and sparked the modern environmental movement, leading to the creation of the U.S. Environmental Protection Agency (EPA) and the passage of landmark environmental laws 📜.
🌳 Earth Day Network (EDN) carries on Senator Nelson's legacy, coordinating global Earth Day events and launching environmental campaigns. EDN has grown into a powerhouse organization, with over 75,000 partners in 190+ countries working towards a sustainable future 🌍💚.
🌸 Cherry Blossom Festivals: Japan celebrates Earth Day with cherry blossom festivals, known as "Hanami" 🌸. These celebrations involve picnics under blooming cherry blossom trees, appreciating the beauty of nature and embracing environmental stewardship.
🇮🇳 Indian Earth Day: In India, Earth Day is celebrated with various events, from tree planting initiatives to clean-up drives and environmental awareness campaigns. Organizations like Earth Day Network India work tirelessly to engage communities in sustainable practices 🌳🇮🇳.
🎨 Earth Day Art: Across the globe, artists use Earth Day as a platform for creative expression, promoting environmental awareness through various mediums, including murals, sculptures, and installations. Art serves as a powerful tool for inspiring action and change 🎨🌎.
🏫 School Celebrations: Educational institutions worldwide mark Earth Day with special activities, such as recycling projects, environmental lessons, and tree planting events. These initiatives help students develop a strong connection with nature and understand the importance of sustainability 📚🌿.
From its humble beginnings in 1970, Earth Day has blossomed into a global event that unites people from all walks of life in the pursuit of a greener, cleaner planet 🌎💚. As we gear up for this momentous occasion, let's check out Outside's guide to celebrating Earth Day for some inspiration, and pledge to make every day Earth Day by adopting eco-friendly habits and fostering a love for nature in our hearts and minds 🌳💚.
🌲REI: A record $3.85 billion in sales and plans to distribute $323 million back to the co-op community. 💸
Financial Performance 💰: REI achieved strong financial results in 2022, fueled by a resurgence in outdoor activities and enthusiasm for sustainable products. 🌳 The company experienced increased sales across various categories, including outdoor gear ⛺, clothing 👕, and footwear 👟.
Community Investments 🤝: REI is committed to supporting local communities and has announced a significant investment in various initiatives for 2022. These investments include:
Expansion of outdoor programs 🌄: REI will increase the number of outdoor programs and classes 🧗♂️ to encourage more people to participate in outdoor activities, focusing on diversity and inclusivity. 🌈 In 2021, REI facilitated over 375,000 outdoor experiences, and they aim to build on this success.
Grant funding 💸: The company will provide grant funding to nonprofit organizations that share REI's mission of promoting outdoor recreation, stewardship, and environmental conservation. 🏞️ In 2021, REI invested $5.7 million in over 400 nonprofit partners.
Sustainable practices 🌱: REI will continue to prioritize sustainable practices, both in its supply chain and by encouraging customers to choose eco-friendly products. In 2021, 83% of their waste was diverted from landfills. The company will also work to reduce its environmental footprint by using renewable energy sources 🌞 and minimizing waste ♻️.
REI Co-op Studios 🎥: The company will invest in the REI Co-op Studios, a content production platform that creates educational and inspiring stories about the outdoors, as well as promotes environmental stewardship and outdoor recreation. 🚵♀️
Advocacy and public policy 📣: REI will engage in advocacy efforts and support policies that protect public lands 🌲 and improve access to outdoor recreation opportunities for all. 🚶♂️ In 2021, REI engaged with over 20,000 advocates to protect public lands.
By focusing on both financial success 💪 and social responsibility 🤗, REI aims to foster a strong connection with its customers and the outdoor community. The company's investments in sustainable practices, environmental conservation, and local communities will help ensure that future generations can enjoy the great outdoors. 🏔️
Business, Industry & Economy:
🏭 Carbon capture soars as companies aim to offset emissions, with the outdoor industry keeping an eye on this promising climate solution. 🌍 As investments in carbon capture technology increase, it could be a game-changer for industries looking to reduce their carbon footprint. 📉
🌲 The 2022 Outdoor Foundation Annual Report highlights the outdoor industry's resilience and growth in challenging times. 💪 Amidst a pandemic, the industry has adapted and flourished, proving the value of outdoor recreation in our lives. 🚀
🎥 Patagonia founder Yvon Chouinard's life story unfolds in the documentary Wild Life, and he's donating his company for conservation! 🌏 Chouinard's dedication to environmental and social causes will leave a lasting legacy for future generations. 👏
🧘♂️ Headspace partners with the National Park Foundation, bringing mindful meditation to nature enthusiasts 🏞️. The partnership aims to encourage people to find tranquility in the great outdoors while fostering a deeper connection to nature. 🕊️
🏆 Forbes showcases America's Best Brands for Social Impact in 2023, and outdoor brands are leading the way! 🌟 These companies are making a positive impact on communities and the environment, setting new standards for corporate responsibility. 🌈
🚵♀️ Spot Insurance offers innovative coverage for adventurous spirits, changing the game for outdoor enthusiasts. 🛡️ With customizable policies, Spot Insurance ensures that risk-takers can enjoy their favorite activities without worrying about accidents or injuries. 💪
🚪 REI is closing its Portland Pearl District location due to a surge in theft. 🚨 The company is now focusing on enhancing its digital platform and exploring new experiential retail concepts in response. 🎯
📊 A Utah State University study shows public support for timed entry at Arches National Park, helping manage visitor flow. 🕒 The study highlights the importance of balancing park access with sustainable visitation practices for long-term preservation. ⚖️
🌞 Sun & Ski Sports announces the grand opening of its new store in Salt Lake City/Murray, UT, just steps from Fashion Place Mall. 🛍️ The store aims to provide thrill-seekers with the ultimate outdoor adventure shopping experience. 🏔️
😢 Omega Sports will shutter operations after 45 years in business, marking the end of an era for the beloved sporting goods retailer. 🚪 Customers can still snag deals during their liquidation sales. 🔥
🤝 DICK'S SG secures a multi-year partnership with the Boston Athletic Association, making them the official sporting goods retailer for the organization. 🏃♀️ Expect more collaborations and events as they work together to promote fitness and wellness. 💪
💰 SFIA reports that the sporting goods industry's growth in 2022 was boosted by inflation. 📈 However, the industry continues to thrive as people invest in their health and well-being. 🏋️♀️
🏕️ Spot2Nite, the fastest-growing campground industry OTA, receives a $3 million investment. 💸 The company is set to revolutionize the way campers discover and book their perfect site. 🌲
🌐 Outdoor clothing global sales are expected to accelerate at a 5.6% CAGR, reaching $23.6 billion by 2033. 📊 The trend signifies a growing appreciation for quality gear that enables outdoor adventures. 🥾
✊ Loveland Ski Patrollers form a union for the first time ever, aiming to improve working conditions and benefits. ⛷️ The move highlights the importance of worker representation in the outdoor industry. 🗣️
🏄♂️ Outerknown's John Moore discusses brand ambitions, growing women's offerings, and expanding retail presence. 🛍️ The surf-inspired fashion brand aims to make waves with its sustainable practices and stylish designs. 🌊
💸 Lululemon is reportedly considering selling its home fitness brand, Mirror, as it looks to refocus on its core business. 🧘♀️ Keep an eye on the athleisure giant's strategic moves in the competitive fitness landscape. 📈
🏔️ Netflix co-founder Reed Hastings becomes a part-owner of Utah's Powder Mountain, joining forces with the Summit Institute to redevelop the ski resort. 🎿 Hastings' involvement brings a new level of star power and investment to the mountain's ongoing transformation. 🌟
SPONSORED BY NEMO EQUIPMENT
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🏆🌲 Hey Outsiders, guess who's been racking up awards for their incredible outdoor gear and sustainability efforts? That's right, it's NEMO Equipment! 🌟 From their innovative sleeping bags 😴 to their tents that feel like a home away from home 🏕️, NEMO's got your back for all your outdoor escapades. Plus, they're doing it all while being recognized for their commitment to social responsibility 🤝 and eco-friendly practices 🌎.
But NEMO is more than just a gear company. They're also advocates for outdoor enthusiasts everywhere, lobbying for policies that support public lands and access to the great outdoors.
Recently, NEMO took their advocacy efforts to the next level, sending a team to Washington DC to meet with policymakers and legislators. Their goal? To push for policies that protect public lands and ensure that everyone has the opportunity to enjoy the natural beauty of our country.
NEMO knows that the outdoors is more than just a playground. It's a place to connect with nature, challenge yourself, and find peace in a hectic world. And they're committed to making sure that everyone has the chance to experience all that the outdoors has to offer.
So if you're looking for gear that's made to go the distance and a company that's making a real difference, choose NEMO Equipment. Head on over to NEMO's website, and don't forget: orders over $99 get fast and free shipping! 🚚💨
Sustainability, Conservation & Environment:
🌿 Five reasons why we are not separate from nature, exploring the deep connections between humans and our environment. 🌎 Time to embrace our role as stewards of the Earth! 🤝
🎣 Hunters and anglers emerge as key players in climate change action, with their firsthand knowledge of ecosystems and strong advocacy for conservation. 🌲 Their passion for the outdoors fuels the fight for a sustainable future. 🌍
🌱 Positive environmental news from the past year offers a refreshing outlook amid the doom and gloom. 🌞 Check out these uplifting stories and keep your eco-spirits high! 🌈
🏞️ U.S. government plans to lease public lands for conservation, aiming to protect biodiversity and promote sustainable land use. 🦌 A win for nature enthusiasts and future generations! 🌳
🌊 Plastic pollution not only harms marine life but also accelerates climate change. 🐢 Let's tackle this global issue together and reduce our plastic footprint! ♻️
🦅 North Sea birds keep their distance from wind farms, according to recent research. 🌬️ This discovery offers crucial insights for wind energy development and wildlife preservation. 🐦
🏝️ Batchawana Island to be purchased by a conservation group for $7.2 million. 🇨🇦 This acquisition aims to protect the pristine island and its unique ecosystem. 🍁
💰 New fees in BC's tourism industry could be introduced as businesses face rising costs and sustainability challenges. 🏞️ Balancing financial stability with eco-friendly practices is essential for the long-term success of the industry. 🌲
🌳 Private lands may be stalling Brazil's efforts to protect the Amazon rainforest, with legal uncertainties and bureaucratic obstacles complicating conservation. 🌎 Time for a collaborative approach to safeguard this vital ecosystem! 🤝
🏜️ Interior Secretary Deb Haaland visits Las Vegas to discuss the proposed Avi Kwa Ame National Monument, highlighting the importance of protecting sacred Indigenous lands and the environment. 🌵 A crucial step in honoring cultural heritage and nature! 🪶
🐾 Polar bears in Russia are struggling with habitat loss due to climate change, highlighting the urgent need for global cooperation to protect these majestic creatures. ❄️ Let's step up our conservation game! 🌍
🌿 Rewilding is the missing link between biodiversity conservation and climate change. 🌱 Discover how this approach could help restore ecosystems and mitigate global warming. 🌡️
🤠 Texas parks face a funding crisis, threatening their maintenance and future. 🏕️ It's time for the state to invest in preserving its natural wonders for generations to come. ⛰️
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Diversity, Equity & Inclusion:
🌄 Outdoor equity in Colorado: Access to outdoor recreation is still unequal for Black Coloradans, but community-based initiatives are working to close the gap. 🏞️ Let's strive for a more inclusive outdoors experience for all! 🌈
🎉 REI Path Ahead Ventures celebrates the graduation of 18 outdoor industry founders of color from its 2023 Embark program. 👩🎓👨🎓 Supporting diversity and innovation in the great outdoors! 🏕️🚀
Travel, Tourism, & Hospitality:
🌱 Nature-positive travel: The next big trend is here, aiming to give back more to the environment than it takes. 🌍 Make 2023 the year of eco-conscious adventures! 🌿✈️
📱 Hipcamp makes the list of the 10 best travel apps to plan your next adventure. 🏕️ Find unique camping experiences and connect with nature on your terms. 🌲🔥 Happy camping! 🏞️🌠
🏕️ Luxury glamping is elevating outdoor getaways with high-end campsites, offering a unique blend of nature and comfort. 🌲🛌 Experience the great outdoors in style! 😎
📘 National ARVC launches a comprehensive handbook for outdoor hospitality professionals. 🏕️📚 Improving the outdoor experience for all! 👏
🏞️ Wide open spaces: A perfect combo for cattle and outdoor enthusiasts, providing ample opportunity for nature lovers to explore the vast landscapes. 🐄🚶♂️ Adventure awaits! 🌄
Government, Grants & Policy:
🌨️ Protect Our Winters Executive Director Mario Molina is fighting climate change to preserve our snow sports ❄️🏂 Read his story and find out how you can join the cause. 🌍✊
🚲 Undoing bikeshare's original sin: Fast Company explores how bike-sharing can become more equitable and accessible for everyone. 🌐🚴♀️ Time to pedal towards a fairer future! 🌟
🥾 Advocates are making an economic development case for improving Alaska's outdoor trails. 🏞️ Investing in trails could boost tourism and benefit local businesses. 💰🌲
Products, Gear & Gadgets:
🌿🧘♀️ Lululemon is taking a big leap towards sustainability with its renewably-sourced, plant-based nylon products. This move aligns with the growing consumer demand for eco-friendly activewear and sets a new standard for other brands to follow. 🌎💚
❄️ The Snow Industry Data Story offers valuable insights into the snow sports industry, showcasing areas of growth and potential shifts in consumer preferences. Businesses and investors can use this data to make informed decisions and stay ahead in the ever-evolving market. 🏂📈
🔥 FireAnytime introduces the Lavabox fire starter kit, gaining traction after a recent investment on ABC's Shark Tank. Its convenience and ease of use are perfect for outdoor enthusiasts, and its success on the show suggests a bright future in the market. 🏕️🔥
🎿 The FasterSkier article on PFAS in the ski industry highlights the urgency to address environmental and health concerns tied to these chemicals. The industry's response to this issue could pave the way for more sustainable practices and products. 🌍⚠️
🐑 The growing interest in regenerative wool reflects a shift towards sustainable practices in the fashion industry. Brands that embrace eco-friendly materials like regenerative wool stand to gain a competitive edge and contribute to a greener future. 🌱👚
🍶 Hydro Flask is expanding its product line with new camping goods, including an all-in-one cooking system and insulated food containers. By catering to a broader range of outdoor enthusiasts, Hydro Flask can strengthen its position as a leading outdoor gear brand. 🏞️🍽️
Quote of the Week:
“In business, I learned that every decision we made had an impact on the environment. This was a new way of thinking for me, and I’ve always tried to minimize our negative impact and maximize the positive.”
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