Issue No. 17: Earth Day = Show & Tell 📣
🌲🏕️ Hey Outsiders! Here is Issue No. 17 - hot off the presses. Wait, that doesn’t exactly work anymore, however, there are times when my MacBook is overheating and it sounds like it’s going to take off, so maybe something special is happening inside the computer that we don’t know about.
Anyways, here is your weekly insight into the business of the outdoors. This week we explore the outdoor industry, its trends, and the people who shape it. Discover how passion projects turn into lucrative ventures, like the transformation of a remote ski lodge. Get inspired by a groundbreaking initiative that turns plastic waste into sustainable outdoor gear. Plus, learn how cutting-edge technology, such as a new app for campsite reservations, is revolutionizing the way we experience the great outdoors.
In this week’s edition:
🌏 Earth Day = Show and Tell for some, 🦗 for others
📰 First Patagonia, now Bloomberg - who’s next?
And more!
— Scott Crowder
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🌍 Earth Day 2023 = Brands Make Strides, Economic Factors Mute Others 🌱
We're highlighting some of the key announcements made by various brands in honor of Earth Day, touching on the economic implications and the impact of ESG investing on their conservation and sustainability efforts.
🌳 Outside Interactive, a leading outdoor media company, released its 2022 Impact Report. The report outlines the company's commitment to environmental and social responsibility, detailing progress in areas such as waste reduction, diversity and inclusion, and carbon footprint. Check out the full report here.
🏔️ Mountain Hardwear announced a partnership with Leave No Trace, a nonprofit organization promoting responsible outdoor recreation. The collaboration aims to support Leave No Trace initiatives through education, community engagement, and product development. Read more about the partnership here.
🎒 Cotopaxi, an outdoor gear brand, outlined its commitment to sustainability on its website. The company's goals include responsible material sourcing, reducing waste, and fostering community impact. Discover their sustainability initiatives here.
🚐 Thor Industries celebrated Earth Day by promoting its "Pick Up America" campaign. The RV manufacturer encourages people to clean up litter while enjoying the outdoors, stressing the importance of keeping natural spaces pristine for future generations. Learn more here.
🌄 Vogue featured an interview with Kristine Tompkins, co-founder of Tompkins Conservation, discussing the importance of preserving wild spaces and the role of businesses in environmental conservation. Read the full article here.
💡 CNET published a home sustainability cheat sheet, offering tips and tricks to make homes more eco-friendly, from energy efficiency to water conservation. Explore the guide here.
🗑️ Waste Dive announced a collaboration among leading organizations and experts to curate resources about sustainability for Earth Day. The campaign's goal is to provide accessible information to help people adopt sustainable practices. Find out more here.
📉 Despite the positive initiatives mentioned above, Marketing Brew reported that Earth Day 2023 felt quieter this year. The article points to the ongoing recession and ESG investing fears as reasons for the lessened push from some brands and companies to join the conversation on conservation and sustainability. Read the full analysis here.
As Earth Day celebrations wrap up, it's clear that many brands are making strides toward sustainability and conservation. However, the economic landscape and ESG investing concerns have led to a muted response from some companies. As we look to the future, it's crucial for businesses to prioritize sustainability and work together to protect our planet. 🌎
🌲Bloomberg says “I like your style Patagonia - I’m in!” 💸
🎁 Michael Bloomberg, billionaire businessman, and former New York City mayor, is gifting his company, Bloomberg LP, to a philanthropic trust after his death.🕊️ This trust will focus on supporting various charitable and philanthropic efforts, as reported by Fortune and Observer, showcasing Bloomberg's dedication to using his 💰 vast resources for creating lasting social change. In 2010, he signed the Giving Pledge, a commitment for billionaires to donate most of their wealth to address societal needs. In 2019, he announced a $500 million investment to combat climate change. Bloomberg, who turned 81 in February, is worth about $94 billion. 🤑
Bloomberg must have been inspired by Yvon Chouinard, founder of outdoor gear company Patagonia, who made a similar move in the fall of 2022. 🌲 Chouinard announced that he would leave his company to environmental and conservation efforts, signaling a growing trend among biz leaders to prioritize social and environmental causes over profits, as reported by NPR.
According to the Philanthropy Chronicle, Bloomberg's game-changing decision could have massive implications for the philanthropic sector. 🌟 This move could inspire other wealthy individuals to dedicate their resources to philanthropy, potentially leading to an 💸 influx of funding for various nonprofit organizations and social causes.
In a nutshell, Bloomberg and Chouinard are showing the world that business leaders can use their wealth and influence for the greater good. 🌍 By leaving their companies to philanthropy and environmental efforts, they set a powerful example for others in their industries and beyond. So, will more business moguls follow suit? We'll just have to wait and see! 👀
Business, Industry & Economy:
🏔️ Yahoo Finance reports that Vail Resorts has seen mixed results in its ski season metrics, with visitation and revenue experiencing both gains and declines. This data provides insight into the performance of the company and the ski industry as a whole. Yahoo Finance
🏒 PR Newswire announces that Winmark, a resale company, has partnered with CCM Hockey to promote sustainability through resale. This partnership demonstrates a growing interest in environmentally-friendly practices within the sports industry. PR Newswire
🌍 EpicPromise releases its 2022 Progress Report, detailing the company's achievements in sustainability and community engagement. The report highlights the importance of transparency and progress in driving positive change. EpicPromise
👟 Business Insider delves into the rise and fall of sustainable footwear brand Allbirds, examining the factors that contributed to its recent struggles. The article serves as a cautionary tale for other eco-conscious companies seeking long-term success. Business Insider
🌱 McKinsey features Patagonia as an example of how turning a profit doesn't have to come at the expense of the environment. The article highlights the brand's commitment to sustainability and the innovative strategies it employs to balance profit and purpose. McKinsey
🌍 Outdoor Industry Association shares climate action progress reports from various outdoor brands, showcasing their efforts to address climate change and reduce their environmental impact. These reports highlight the industry's commitment to sustainability and provide insights into best practices. Outdoor Industry Association
🌿 SGB Online reports that Outdoor Research has outlined its climate action goals, emphasizing the company's dedication to combating climate change and promoting sustainability. The announcement demonstrates the growing importance of environmental initiatives in the outdoor industry. SGB Online
🏞️ Sunset Magazine celebrates National Parks Week with a list of activities to help visitors make the most of their trips to these natural wonders. The article encourages readers to explore, learn, and appreciate the beauty and importance of America's national parks. Sunset Magazine
💧 MIT Technology Review highlights the potential for enterprise sustainability efforts to seize a "watershed moment" for positive change. The article discusses the challenges and opportunities in implementing environmentally responsible business practices. MIT Technology Review
🏙️ Huge Inc. delves into the "Great Tech Migration," illustrating how cities like Bozeman, MT, and Burlington, VT are benefiting from major tech companies shifting towards outdoor and environmentally conscious products. The article highlights the economic and social advantages gained by these communities, including job creation, increased tourism, and an enhanced focus on sustainability. Huge Inc.
1% for the Planet adds 136 new members from around the globe to their network during the month of March. 1% for the Planet 👏 🌏
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Health, Wellness & Fitness:
🌲 NPCA shares 8 tips for a successful solo national park trip, from safety measures to make the most of your experience. The article is an excellent resource for first-time solo adventurers looking to explore the great outdoors. NPCA
🚶 Yahoo! introduces "slow hiking," a new TikTok fitness trend that encourages a mindful and leisurely approach to exploring nature. This trend emphasizes the mental health benefits of spending time outdoors and reconnecting with the environment. Yahoo!
📞 CBC reports on a silent phone installed in an Ontario forest, inviting grieving trail walkers to "talk" to lost loved ones. This unique project aims to provide comfort and solace for those struggling with loss while enjoying the healing power of nature. CBC
🎥 Yahoo Canada News highlights an outdoor adventure film festival showcasing diverse stories of people engaging with nature. The event celebrates the connection between humans and the outdoors, inspiring viewers to embark on their own adventures. Yahoo Canada News
💤 USA Today offers tips for fixing your sleep schedule and getting a good night's rest. The article emphasizes the importance of consistency, relaxation techniques, and creating a sleep-friendly environment. USA Today
⌚ CNBC reports that Amazon has discontinued its Halo fitness wearable device in a recent cost-cutting move. The decision reflects the increasingly competitive landscape of the health and fitness wearables market. CNBC
Sustainability, Conservation & Environment:
🔥 A contest to tackle the wildfire crisis in the American West is featured in the LA Times. The competition highlights the need for innovative solutions to protect communities and the environment from the devastating effects of wildfires. LA Times
🌲 WSJ explores Weyerhaeuser's logging practices and their impact on carbon emissions and the offset market. The article raises questions about striking the right balance between industry growth and environmental protection. WSJ
♻️ Fast Company discusses how a 5-cent deposit on bottles in New York could help alleviate the plastic crisis. The piece emphasizes the importance of implementing smart policies to reduce plastic waste and promote sustainability. Fast Company
🌿 Earth.org delves into the human connection with nature and its significance for our well-being. The article underscores the importance of preserving natural spaces and fostering a deep connection with the environment. Earth.org
🌳 ABC News reports on a historic investment in urban trees across the US. This initiative aims to improve air quality, lower temperatures, and enhance overall urban living conditions. ABC News
🌊 CNN examines the impact of plastic pollution on ocean ecosystems and the urgent need to address this global issue. The piece calls for comprehensive efforts to reduce plastic waste and protect marine life. CNN
❄️ Adventure.com features snowboarder Jeremy Jones and his work with Protect Our Winters, an organization focused on climate activism. The story emphasizes the need for passionate individuals to champion environmental causes and drive change. Adventure.com
🌍 TechCrunch reports on CarbonChain's Series A funding for climate disclosure initiatives. The startup aims to improve transparency and environmental accountability in the supply chain, helping businesses make more sustainable choices. TechCrunch
🌿 McKinsey explores the potential of investing in nature conservation to boost local economies. The article highlights the importance of sustainable practices for long-term growth and environmental protection. McKinsey
📦 HBR discusses the illusion of sustainability created by unnecessary paper packaging. The piece emphasizes the need for companies to critically evaluate their packaging strategies and adopt more eco-friendly solutions. HBR
🦅 USA Today features nature-friendly drone birds designed to study energy conservation. These innovative drones can help researchers gather valuable data without disturbing the natural environment. USA Today
🐻 Yahoo! shares how conservation groups are using humor and social media platforms like TikTok to raise awareness about wildlife protection. This strategy helps engage a wider audience and make conservation messages more accessible. Yahoo!
🌍 Yahoo Finance reports on the Boston Consulting Group's 2022 Global Sustainability Report. The report offers insights into the sustainability performance of various industries and highlights the urgency for businesses to embrace eco-friendly practices. Yahoo Finance
🐋 Scientific American ponders whether putting a price on whales could help save the environment. The article discusses the complexities of valuing natural resources and their potential role in conservation efforts. Scientific American
🏙️ Columbia Climate School examines the challenges and opportunities for implementing sustainability initiatives in New York City. The piece highlights the importance of collaboration and innovative solutions for urban sustainability. Columbia Climate School
Diversity, Equity & Inclusion:
🧗♀️ Essence spotlights Bronx athlete promoting "Black Girls Do" campaign, inspiring young girls of color to embrace extreme sports and break stereotypes. This movement empowers more diverse participation in outdoor adventures. Essence
🎿 Arc'teryx is redesigning its women's gear to accommodate a wider range of body types, emphasizing inclusivity and making quality outdoor apparel accessible to more people. This shift could attract a broader customer base and enhance brand loyalty. Ski Mag
🌿 On Earth Day, Ms. Magazine highlights organizations promoting environmental justice and outdoor inclusivity, emphasizing the importance of diverse representation in nature conservation and outdoor activities. Ms. Magazine
🏕️ Black Folks Camp Too partners with Spacious Skies, working together to encourage diverse participation in outdoor activities and fostering inclusive camping experiences. This collaboration aims to break down barriers and promote unity in the outdoors. RVBusiness
⛷️ Colorado Sun explores ski instructor diversity, shedding light on the importance of representation in the industry and the need for more inclusive practices. Increasing diversity among instructors could create a more welcoming and accessible environment on the slopes. Colorado Sun
🎿 AFAR features groups making skiing more inclusive and accessible, working to break down barriers in the sport and provide opportunities for people of all backgrounds. These efforts contribute to a more diverse and vibrant skiing community. AFAR
Travel, Tourism, & Hospitality:
🚵♀️ Norrona acquires a luxury paradise for mountain bikers, expanding its outdoor offerings and catering to the growing popularity of biking adventures. This move could attract thrill-seekers and further solidify the brand's presence in the outdoor space. Outdoor Sportswire
🚐 Travel + Leisure features the Rollaway, a luxury electric RV that combines sustainability with style. This eye-catching, eco-friendly vehicle could revolutionize road trips and inspire more sustainable travel options. Travel + Leisure
📉 RV shipments experience a 5.1% drop in March, indicating potential consumer preferences or market conditions shifts. Industry players should monitor these changes closely and adapt their strategies accordingly. SGB Media
🤝 BookOutdoors announces a partnership and integration with a leading reservation management system, enhancing its campground booking services. This collaboration could streamline the booking process and improve customer experiences. Newswire
⛺️ Wyoming is crowned the best state for camping by Travel + Leisure, offering a vast array of outdoor experiences for adventure-seekers. This recognition could boost tourism and further solidify Wyoming's reputation as a top camping destination. Travel + Leisure
Government, Grants & Policy:
🌊 Commerce Department pours $1.3 million into coastal resiliency projects, bolstering communities against climate change and natural disasters. These investments aim to protect valuable ecosystems and enhance local economies. Smart Cities Dive
🏞️ A survey suggests the National Park Service ranks as one of the worst places to work in the federal government. Addressing these issues could help improve employee morale and the overall park experience for visitors. Backpacker
🚲 Electric bikes are gaining traction as a sustainable alternative to EVs, offering city dwellers a more eco-friendly and affordable option. This booming popularity could lead to greener urban transportation. Business Insider
🌳 Unearthing the need for more green spaces in cities, a transformation from concrete jungles to green oases could improve quality of life and environmental health. Urban planners should prioritize accessible and sustainable green spaces. Unearth
🤝 Maryland's Office of Outdoor Recreation joins the Confluence of States initiative to promote outdoor recreation and economic development. This partnership could lead to exciting collaborations and growth opportunities. Maryland DNR
⚡️ Northern Michigan is set to become an electric boating hub, thanks to a state-backed grant program that encourages electrification of the bay. This move could attract eco-conscious boaters and promote cleaner waterways. Traverse Ticker
💰 Vista Outdoor PAC donates $85,000 to five nonprofits, supporting causes ranging from outdoor education to wildlife conservation. These contributions demonstrate the company's commitment to giving back to the outdoor community. Business Wire
Products, Gear & Gadgets:
💧Igloo keeps us hydrated, adding leakproof stainless steel drinkware to its lineup. The modular lids offer a customizable sipping experience and make it easier for users to stay refreshed on the go. Business Wire
👖Levi's is championing eco-friendly denim production, cutting back on water usage at their plants. This sustainability effort shows the brand's commitment to protecting the environment and sets a positive example for others. Bloomberg
👟Hoka steps into new territory, launching a line of children's shoes. The expansion caters to younger outdoor enthusiasts and opens up new market opportunities for the brand. Yahoo
♻️NEMO goes all-in on sustainability, unveiling a 100% recyclable sleeping bag. This innovative product caters to eco-conscious adventurers and sets a new standard for sustainable outdoor gear. GlobeNewswire
🔄The North Face focuses on circularity, promoting sustainable practices throughout its outdoor gear production. This approach highlights the brand's commitment to environmental responsibility and long-lasting products. The North Face
🧗♀️National Geographic shines a spotlight on female climbers, breaking barriers and inspiring women worldwide. These athletes showcase the incredible achievements of women in the sport and encourage others to follow in their footsteps. Instagram
🌱Field & Stream curates a list of the best sustainable outdoor brands, proving eco-friendliness doesn't mean sacrificing style. These brands cater to environmentally conscious consumers who seek high-quality, sustainable gear. Field & Stream
❄️Made Apparel finds its niche in ski outerwear, offering ethically produced gear for the slopes. The brand's commitment to sustainability and quality helps it stand out in the competitive winter sports market. Outside Online
🌲CNET compiles a list of top 10 tech gadgets to elevate your next hike, catering to both trail newbies and seasoned trekkers. These gadgets improve outdoor experiences and keep adventurers connected and informed. CNET
Quote of the Week:
“If you want to do something for your children and show how much you love them, the single best thing—by far—is to support organizations that will create a better world for them and their children.”
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