Issue No. 15: The wave continues for Boardriders 🌊

Written By PHC Commissioner

🌲🏕️ Hey Outsiders! Here is your weekly insight into the business of the outdoors. This week we explore the outdoor industry, its trends, and the people who shape it. Discover how climate change is affecting the Caribbean tourism industry and what it means for the region's future. Learn about the innovative Specialized Globe Haul ST e-bike that's revolutionizing urban commuting. And uncover the warmth-trapping secrets of polar bear fur that could inspire next-gen outdoor gear. Here is Issue No. 15 - let's dive in!

In this week’s edition:

  • 🌊 The epic wave just got epic’er for Boardriders

  • 🧊 When the ice melts in your Arnold Palmer it is bad but when it melts in the ocean it is a lot worse

  • And more!

— Scott Crowder

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🏄🏽‍♀️ Boardriders ride on 🤙:

🛍️🤝 This week, Authentic Brands Group (ABG) finalized its acquisition of Boardriders, the global action sports and lifestyle company that owns a portfolio of powerhouse brands, including Quiksilver, Roxy, and DC Shoes, catering to surf, skate, and snow enthusiasts worldwide.. Terms of the deal have not been disclosed, with Bloomberg reporting in early March Authentic would pay $1.3 billion for Boardriders. The deal also includes more than 500 company-owned stores and web stores in 35 countries. This deal brings Boardriders into ABG's impressive lineup of iconic brands, opening up new opportunities for collaboration and growth. Read more here

Let’s take a look back at the wave that started in 1969…

🏄‍♂️🕰️ Boardriders' epic ride began in 1969 when Quiksilver was born in Australia, revolutionizing the world of surf fashion with its innovative boardshorts. The company expanded its gnarly wave of success by acquiring Roxy in 1991, bringing its stylish threads and cool vibes to female surfers and outdoor enthusiasts.

💰🌎 Throughout the '90s and 2000s, Quiksilver (now Boardriders) continued its global takeover by snapping up other brands, like DC Shoes in 2004, and going public on the New York Stock Exchange. But alas, every wave has its trough; the company faced financial struggles and filed for bankruptcy in 2015, or in terms of the viral surfer from Youtube the company dropped in, rode the barrel, and got pitted.

🌳💵 In 2016, investment firm Oaktree Capital Management acquired Boardriders, giving the company a fresh start and setting the stage for its epic comeback. Boardriders surfed back into the game, acquiring surf industry titan Billabong in 2018, and creating a powerhouse portfolio of brands for surf, skate, and snow lovers around the world. Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, VonZipper, and Honolua brands with portfolio-wide revenue of approximately $1.7 billion.

🌟🎬 ABG's acquisition of Boardriders is backed by a group of star investors, including NBA legend Shaquille O'Neal and Hollywood icon Leonardo DiCaprio, bringing some high-profile attention to the surf and outdoor industry. Learn more

🌐🔀 Under ABG's ownership, Boardriders is set for a regional break-up as the new owners plan to split the business into three units based on regions: Asia-Pacific, the Americas, and EMEA. This move aims to create a more agile and regionally focused business model, better poised to capitalize on local opportunities. Find out more

(AP Photo/Silvia Izquierdo)

🧊💨The Ice That Vanished: Arctic's Fifth Smallest Winter Wonderland:

Winter is coming... or is it? The Arctic ice cap's shenanigans continue as this winter witnessed the fifth smallest ice cap on record. But don't go blaming Elsa for this one, folks.

As if we needed more evidence that climate change is so not cool, the National Snow and Ice Data Center (NSIDC) reveals that the Arctic ice cap is shrinking to new lows. Remember when we used to build snowmen? Yeah, those were the days.

Research now suggests that, as sea ice diminishes, there could be an increased risk of "compound flooding." What's that, you ask? It's a deadly combo of storm surges and heavy precipitation that leads to extreme flooding. In other words, it's the bane of coastal cities' existence.

But it's not just about the ice. Let's take a trip to Brazil, where the town of Atafona is slowly being swallowed by the sea. In the past century, the once-thriving beachfront town has lost 500 homes and 2,000 residents to the encroaching waves.

The Brazilian government has been less than helpful in addressing the situation, leaving locals to their own devices. And by devices, we mean the very real possibility of losing their homes and livelihoods to the sea.

In conclusion, it's safe to say that climate change is not only here to stay but also on a mission to disrupt our lives in ways we never thought possible. So, grab your reusable bags and bike to work, because we need to buckle up and take this fight against climate change seriously. Or else, we might just find ourselves swimming with the fish, and not in a good way. 🌊🐠

Business, Industry & Economy:

  • 🏭🌿 The HBR article emphasizes the importance of incorporating ESG (Environmental, Social, and Governance) factors into business strategies, arguing that sustainable and long-term growth is essential for corporate success.

  • 🌱📈 VF Corp's 2023 Impact Report showcases the company's commitment to sustainability and social impact, with notable initiatives and positive outcomes across their portfolio of brands.

  • 🎿❄️ Ikon Pass's partnership with Protect Our Winters aims to combat climate change and preserve winter sports environments, ensuring future generations can enjoy these seasonal activities.

  • 🎧🌎 The Spotify Podcast discusses the evolving role of leadership in the outdoor industry and the importance of sustainable business practices for long-term success.

  • 🛢️➡️🌆 Forbes' suggestion that ExxonMobil move its headquarters to Boston, MA reflects the growing demand for companies to prioritize sustainability and align with environmentally conscious communities.

  • 🌲💰 The WSJ article investigates the ongoing debate around National Park fees, considering the potential impact of fee changes on visitor numbers and park accessibility.

  • 🏞️📚 Recreation Roundtable's webinars provide valuable insights on outdoor recreation topics, including its economic impact and opportunities for industry growth.

  • 🌆🏡 The NYT opinion piece explores the potential future of cities and suburbs in the post-pandemic world, emphasizing the role of green spaces in fostering healthy and sustainable urban living.

  • 🏔️♻️ Stio's stewardship page highlights the company's dedication to environmental responsibility and sustainable business practices, demonstrating its commitment to preserving natural resources.

  • 🌍🤝 Cotopaxi's Do Good Ambassadors program introduces a group of individuals who inspire positive change and adventure, reinforcing the brand's mission to promote sustainability and social responsibility.

  • 🏠⛷️ The Colorado Sun article highlights the struggle ski areas like Winter Park face in providing affordable housing for their employees, with rising real estate prices and limited space to build.

  • 🏆🏂 The SAMMY Leadership Award nominees represent the ski industry's top talent, from resort operators to marketing gurus, who are driving innovation and growth in the sector.

  • 🌱💰 Reuters' interview with Patagonia's CEO emphasizes the company's commitment to sustainability, while still maintaining profitability through responsible business practices.

  • 🔌🚗 Walmart's EV charging expansion aims to make electric vehicles more accessible and convenient, encouraging the adoption of cleaner transportation options.

  • ⚡🚖 Lyft's partnership aims to provide electric vehicle ride-hailing options in 14 cities and counties, supporting the transition to greener transportation.

  • ♻️🧘‍♀️ SGB's report showcases Lululemon and Patagonia's success in the activewear resale market, reflecting consumers' growing interest in sustainability and circular fashion.

  • 🌳👟 Newsbreak's story on Allbirds explores the brand's expansion plans and its dedication to sustainable materials and practices in the shoe industry.

  • 🌄🛍️ The Outdoor Retailer article highlights the new owners' intentions to grow Eastern Mountain Sports & Bob's Stores, focusing on enhancing customer experiences and product offerings.

  • 🏔️🌍 Fortune's piece features Vail Resorts' initiatives to address climate change and promote diversity within the company and the broader ski industry.

  • 🚵🤝 Pinkbike's introduction to the Outdoor Ambassador Collective showcases the group's goal of supporting outdoor enthusiasts and creating connections within the community, helping to nurture a love for outdoor activities.

  • 🎿🤔 Delivery and Disruption: Vail Resorts' new My Epic Gear concept raises eyebrows among ski rental business veterans, questioning the feasibility of the innovative delivery model.

  • 🏔️🌈 Summit Powder Mountain Utopia: Fortune explores the ambitious vision behind Summit Powder Mountain, a luxury ski resort designed to create a utopian community of changemakers.

  • ⛷️🚫 Indy Pass Sales Stop: The Denver Post reports on Indy Pass halting sales to prevent overselling and ensure a quality experience for pass holders.

  • 🏕️💖 KOA's New Foundation: RV Business covers the launch of KOA's new foundation aimed at enhancing philanthropy and supporting local communities.

  • 🏃‍♂️🎶 Press Play: Strava announces a groundbreaking integration with Spotify, connecting fitness and music enthusiasts like never before.

  • 🛍️✊ Boston REI Workers Unionize: The Boston Globe reports on REI workers in Boston filing for a union election, joining the growing retail organizing movement.

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Health, Wellness, & Fitness:

  • 🍞🌱 A New Kind of Flour: Fast Company introduces a low-calorie, high-fiber, and sustainable flour made from upcycled barley – a game-changer for conscious bakers.

  • 🏃‍♀️🌳 Outdoor Exercise Benefits: The Washington Post explores the mental and physical perks of taking your workouts outside, from improved mood to increased motivation.

  • 🚶‍♂️👞 National Walk to Work Day: HR Dive highlights the benefits of walking to work, encouraging a healthier and more eco-friendly commute on this special day.

  • 🏋️‍♀️💰 Tonal's New Funding and CEO: Tonal raises $130M and appoints Krystal Zell as CEO to boost growth and profitability through a member-focused strategy.

  • 🏋️‍♀️📈 Forbes discusses how companies can appeal to the new generation of fitness enthusiasts, emphasizing personalization and tech integration. Forbes

  • 🧘‍♀️🌍 Eco-Friendly Activewear: BuzzFeed News features sustainable activewear brands that combine fashion, function, and environmental responsibility.

  • 🤸🔄 Regaining Fitness: Fortune discusses the journey of getting back in shape after a fitness hiatus, offering advice and encouragement.

  • ⌚😞 Fitness Tracker Woes: The New York Post questions whether fitness trackers can negatively impact mental wellbeing and hinder workout enjoyment.

  • 🇮🇳📜 Indian Influencer Regulation: Business Standard reports on the Indian government's upcoming regulations for influencers promoting health and wellness content.

Sustainability, Conservation & Environment:

  • 🌏🤔 Ever wondered what our planet has lost? Explore the interactive art project, What is Missing?, which highlights global species and habitat loss, and raises awareness for conservation efforts. Be prepared for an eye-opening journey into Earth's changing environment.

  • 🌊🌿 Blue Carbon Explorer: The Nature Conservancy and Planet collaborate on the Blue Carbon Explorer, harnessing satellite data to protect vital coastal ecosystems.

  • 🏞️📜 2023 Farm Bill Wishlist: Outdoor Alliance outlines five key elements outdoor enthusiasts hope to see in the 2023 Farm Bill for a greener future.

  • 📦♻️ Cardboard is Recyclable: AF&PA reaffirms that cardboard is indeed recyclable, urging consumers to do their part in reducing waste.

  • 🍽️🌎 Global Food Challenges: McKinsey examines the pressing need to address the world's food system and its impact on climate, health, and equality.

  • 🌳🚄 Biden's Willow Project: CNN Opinion argues against the controversial Willow Project, emphasizing the importance of preserving Alaska's National Wildlife Refuge.

  • 📚🌍 Gates' Climate Book Picks: Forbes shares Bill Gates' recommended reads to deepen your understanding of Earth and climate change.

  • ❄️💧 California's Snowpack Dilemma: Inside Climate News investigates the shrinking snowpack in California, raising concerns about drought and flooding.

  • ⏲️☣️ Arctic's Toxic Time Bomb: WIRED uncovers the dangerous threat of thawing permafrost, which could release toxic chemicals into the Arctic ecosystem.

  • 🌲🇦🇺 Great Forest National Park: Adventure.com spotlights Sarah Rees' fight to establish Australia's Great Forest National Park, protecting ancient trees and wildlife.

  • 🎣🌍 Bain & Company's partnership with a global seafood company aims to promote sustainable fishing practices and protect ocean life. This collaborative effort highlights the importance of private-sector engagement in tackling environmental challenges and ensuring the long-term health of our marine resources. Bain

  • 🌳💧 The critical role of trees in purifying the air and improving water quality underscores the need for global reforestation efforts and conservation initiatives. Protecting and expanding green spaces can help combat climate change and preserve the delicate balance of ecosystems. TIME

  • 🚐🌡️ The growing "vanlife" movement, which is seeing an increasing number of people living in vans and RVs, raises questions about the movement's environmental impact. As the movement gains traction, it is essential to balance the desire for adventure and minimalism with sustainable practices to reduce carbon emissions and minimize the ecological footprint. Bloomberg

  • 🛣️🏞️ Challenges in accessing public lands via county and state roads highlight the need for clear policies and improved infrastructure. Ensuring public access to these lands can boost local economies, promote outdoor recreation, and encourage conservation efforts. TRCP

  • 🏭🍅 Industrial tomato farming has led to environmental issues such as water waste, soil degradation, and the use of harmful pesticides. Exploring alternatives, such as regenerative agriculture practices and small-scale, sustainable farming, can help mitigate these issues while still meeting the demand for tomatoes. Apple News

  • 🌳🦩 Former Patagonia Founder Kristine Tompkins' efforts to conserve 15 million acres of land and create national parks in South America show the significant impact that individuals and organizations can have on conservation. Her work demonstrates the importance of public-private partnerships and philanthropy in preserving the planet's unique habitats and biodiversity. Yahoo

Diversity, Equity & Inclusion:

  • 🌍🌲 In a thought-provoking piece, Grist questions whether the ambitious 30x30 conservation goal to protect 30% of the Earth's land and oceans by 2030 could unintentionally perpetuate colonialist practices. The article highlights concerns over indigenous peoples' rights and their crucial role in preserving ecosystems, reminding us that a one-size-fits-all approach may not be the solution.

  • 🧗‍♂️🌟 Gear Patrol spotlights The North Face's Athlete Development Program, which fosters young outdoor athletes' growth and nurtures the next generation of adventurers. Gear Patrol

  • 🌲🤝 Coast Funds dives into how Indigenous-led conservation initiatives are sustaining both people and the environment in the Great Bear Rainforest. Coast Funds

  • 🥾🎖️ The Washington Post shares the inspiring story of Will Robinson, a war veteran who found healing and purpose through long-distance hiking. Washington Post

  • 🛣️📚 Roadtrippers explores the rich Black history preserved within America's state parks, revealing the stories and legacies of those who shaped our nation. Roadtrippers

  • 🌍👥 A new study reveals that 83% of Canadians believe sustainability should encompass a healthy economy and a just society, in addition to environmental concerns. GlobeNewswire

Travel, Tourism, & Hospitality:

  • 🏝️💰 Economist Marla Dukharan critiques Caribbean tourism, stating it's "pro-poverty" rather than "pro-progress" due to its economic and social shortcomings. Tourism Lens

  • ⛷️📲 Ski resorts are being encouraged to reach out to Gen Z travelers as their future customers, focusing on social media and sustainability. Travel Weekly

  • 🚢🎯 Royal Caribbean's CMO talks about the cruise line's new ad campaign, digital strategy, and adapting to a post-pandemic world. Marketing Brew

  • 🌿🇹🇹 Trinidad & Tobago's eco-certification program reveals valuable sustainability lessons and challenges for the Caribbean region. Tourism Lens

  • 🏠📉 Business Insider reports that some Airbnb hosts are leaving the platform due to concerns about short-term rental regulations and other issues. Business Insider

  • 🏡⛵ Great Outdoor Cottages successfully tests its Bungalow Boat prototype, combining the comforts of a cottage with the freedom of boating. PR Newswire

  • 🌆🌿 Thrillist reveals the most sustainable cities for travel, according to KAYAK's latest ranking. Thrillist

  • 🏜️🗺️ The Washington Post highlights national monuments in Nevada, Texas, and Colorado that deserve a spot on your travel bucket list. Washington Post

  • 🚢🌎 Carnival Corporation announces significant sustainability advances for 2022, focusing on emissions reduction, waste management, and biodiversity. PR Newswire

Government, Grants & Policy:

Products, Gear & Gadgets:

  • 🚲🌍 Specialized's Globe Haul e-bike focuses on sustainability and utility, featuring a sleek design, integrated lights, and a 200-mile range, making urban commuting a breeze.

  • 🐻❄️ A new textile inspired by polar bear fur has been developed by UMass researchers, offering efficient heat-trapping capabilities for cold-weather garments.

  • ⚡🚲 ABC News investigates electric bike battery safety amidst increasing popularity, urging consumers to prioritize quality and proper usage to avoid hazards.

  • ❄️🍤 Oyster introduces the world's first high-performance cooler with patented vacuum construction, keeping your beverages and snacks colder for longer.

  • 🎒🏞️ SELF Magazine shares their picks for the best day packs to make your hiking adventures more comfortable and enjoyable.

  • 🔮🥾 Backpacker Magazine speculates on what backpacking gear will look like in 50 years, considering advancements in materials, technology, and sustainability.

  • ☀️🛰️ Garmin expands its solar charging technology to more affordable GPS models, providing outdoor enthusiasts with longer battery life and eco-friendly charging solutions.

Quote of the Week:

“We are running the most dangerous experiment in history right now, which is to see how much carbon dioxide the atmosphere can handle before there is an environmental catastrophe. ”
— Elon Musk

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PHC Commissioner
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Issue No. 16: Capital Summits 🏛️ ⛰
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Issue No. 14: ☁️ Cloudy Skies for Vista Outdoors