Issue No. 69: Industry Applauds $1 Trillion Impact 👏

Hey, Outsiders! We are landing in your inbox one time this week and that is today. Enjoy the holiday weekend!

In today’s issue:

Bode Miller turns to crowdfunding for Peak Skis 🎿
Scotland is getting a new National Park - the nominations are 🗳
Vibe Tribe Adventures are getting people outside 🥾
Over 20 million Americans might be RVing for the holidays 🚐
Protect Our Winters 2023 Holiday Gift Guide is here 🎁…

…and a whole lot more.

Let’s go! 🤙

— Scott Crowder

— Scott Crowder

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Economic Impact:

🌄 Outdoor Recreation Industry Hits $1 Trillion Milestone 💰

The U.S. outdoor recreation industry is on cloud nine as the latest data from the Bureau of Economic Analysis (BEA) reveals a groundbreaking achievement: the industry's economic impact soared past an astounding $1 trillion in 2022. This monumental feat not only underscores the industry's robust growth but also highlights its pivotal role in the overall U.S. economy.

📈 The BEA Report - By the Numbers: According to the BEA's freshest report, the outdoor recreation economy achieved a record-breaking $1.05 trillion in 2022. This eye-popping figure marks a substantial uptick from the previous year and solidifies the industry's growth trajectory. Remarkably, the report shows that outdoor recreation's share of the U.S. gross domestic product (GDP) stands at an impressive 4.4%.

The report also dissects the components driving this economic surge, spotlighting segments like outdoor gear and equipment, recreational vehicles (RVs), fishing and hunting activities, and outdoor-related retail and services.

👏 Industry Response: The BEA's report has sparked excitement and jubilation throughout the outdoor recreation industry. Leaders, advocacy groups, and enthusiasts are all applauding the sector's substantial contributions to the U.S. economy and employment prospects. Outdoor Recreation Roundtable, praised the report's findings, highlighting the industry's pivotal role in job creation, economic expansion, and community well-being.

🌟 Industry Leaders Applaud Outdoor Economy Growth: In response to the recent report revealing the outdoor economy's robust $1 trillion impact, key figures from the outdoor industry, including Patricia Rojas-Ungár, OIA's Senior Vice President of Government Relations, and Steve Barker, CEO of the National Forest Foundation, are hailing the sector's remarkable resilience and economic significance. This milestone underscores outdoor recreation's pivotal role in the U.S. economy and the importance of preserving and expanding outdoor opportunities for all.

🏞️ The Power of Outdoor Recreation: Beyond the impressive $1 trillion milestone, outdoor recreation has a profound impact on businesses, communities, and individuals nationwide. From outdoor gear manufacturers to RV dealers, fishing gear retailers, and campgrounds, the industry's influence is broad and multifaceted. Furthermore, outdoor activities and experiences enhance physical and mental well-being, fostering healthier and happier lives. Access to the outdoors and natural landscapes improves the quality of life for millions of Americans.

🚐 RVing Reigns Supreme in Outdoor Activities: According to a recent report, RVing emerges as the dominant conventional outdoor activity, contributing over $35 billion in value and taking the lead in 22 states across the U.S. The widespread popularity of RV travel underscores the enduring appeal of exploring the great outdoors while enjoying the comforts of home on wheels, marking a significant economic boost for both the recreation and travel industries.

🌲Looking Ahead: Surpassing the $1 trillion mark is a momentous achievement for the outdoor recreation industry, emphasizing the enduring appeal of outdoor activities and their substantial role in the U.S. economy. This milestone not only showcases the industry's vigor but also underscores the importance of conscientious guardianship of our natural resources and the necessity for ongoing investments in outdoor infrastructure and conservation initiatives.

As the outdoor recreation industry continues to prosper, its sustainability practices, conservation endeavors, and commitment to preserving natural spaces are becoming increasingly vital. Ensuring that future generations can relish the great outdoors is a collective responsibility taken seriously by the industry. As outdoor enthusiasts and advocates, we can take pride in the positive impact of our passion and continue to support endeavors that promote sustainable and inclusive outdoor experiences for everyone. 🌿

Business, Industry, & Economy:

🔥 Snoop Dogg's Solo Stove Collaboration: CNN Underscored explores the unique collaboration between Solo Stove and Snoop Dogg, unveiling a special fire pit bundle. Dive into the details of this exclusive partnership that combines music and outdoor entertainment.

🏞️ Navigating Union Organizing at REI: A union organizer shares insights into the challenges and motivations behind efforts to secure a contract for REI employees. Discover the dynamics of unionization in the outdoor retail industry and the quest for fair labor practices.

🏔️ The North Face Leads UK's Outdoor Retail: The North Face secures the top position in the list of prominent outdoor retail brands in the UK, highlighting its strong presence and impact in the region's outdoor apparel market. Explore what sets The North Face apart in this competitive landscape.

❄️ Crowdfunding for Peak Ski Company: Bode Miller’s Peak Ski Company embarks on a crowdfunding initiative to support its innovative ski products. Learn how crowdfunding enables outdoor brands to connect with their communities and bring innovative products to the market.

🎿 U.S. Ski Team Prize Money Boost: SnowBrains reports on the increase in prize money for the U.S. Ski Team's World Cup events in the United States, showcasing the commitment to supporting athletes and the growth of winter sports in the country. Explore how this boost in funding impacts the skiing community.

🌟 VF's Purpose-Driven Initiatives: VF Corporation, the parent company of outdoor brands like The North Face and Timberland, highlights its purpose-driven initiatives aimed at making a positive impact on society and the environment. Dive into VF's efforts to work for the betterment of communities and the planet.

🏖️ Mark Cuban Backs Coastal Protection: Billionaire Mark Cuban invests in Miami-based Kind Designs, known for its innovative 3D-printed seawalls to safeguard coastal communities from rising sea levels and climate impacts. Explore how Cuban's investment supports sustainable solutions for coastal resilience.

SPONSORED BY OUTDOOR RECREATION ROUNDTABLE

🌲 Meet the Great Outdoors BFF: Outdoor Recreation Roundtable! 🌲

Outdoor Recreation Roundtable (ORR) is the leading coalition of associations representing the full spectrum of outdoor recreation activities and over 110,000 businesses across the United States.

💪 ORR works to: 

Ensure recognition of our sector’s contributions as the cornerstone of healthy, resilient, and sustainable economies and communities.
Act on the most pressing issues facing the future of outdoor recreation for the benefit of our economy, communities, health, and environment. - Guarantee quality access and conservation for the sustainable future of the recreation industry.
Foster infrastructure innovation and modernization to support a 21st-century economy.

🤝 What’s on tap: ORR is leading the way in helping advocate for a transformational recreation package in the U.S. Congress. This package is a first-of-its-kind, comprehensive recreation package that combines several bipartisan and bicameral bills the outdoor recreation industry has long supported including the Simplifying Outdoor Access for Recreation (SOAR) Act, the Outdoor Recreation Act, the Recreation Not Red Tape Act, and other pragmatic pieces of outdoor recreation legislation. This bill, sponsored by Senators Joe Manchin (D-WV) and John Barrasso (R-WY) and unanimously passed out of the Senate Energy and Natural Resources, serves as a reminder of how the outdoors brings people together from both sides of the aisle.

For more information about ORR, its priorities, programs, and resources visit recreationroundtable.org.

Sustainability, Conservation, & Environment:

🛣️ Red Cliffs National Conservation Area Highway: Conservation Lands Foundation discusses the reconsideration of a proposed highway through the Red Cliffs National Conservation Area in Utah, emphasizing the importance of protecting these valuable natural landscapes. Learn about the ongoing efforts to balance conservation and development interests.

🌍 Emission Allowance Surplus: Carbon Pulse reports on the surplus of emission allowances in the European Union's carbon market, raising questions about the effectiveness of current climate policies. Explore the implications of this surplus for carbon pricing and emissions reduction efforts.

🏞️ Scotland's National Park Nomination: Adventure.com shares news about Scotland's nomination for a new national park designation, highlighting the potential benefits for conservation and outdoor enthusiasts. Discover how this nomination could shape the future of Scotland's natural landscapes.

🌨️ Climate Change's Impact on Snow Sports: The University of Vermont delves into the effects of climate change on snow sports, exploring the challenges and adaptations required in a warming world for winter enthusiasts. Discover how rising temperatures are transforming the snow sports landscape.

🏡 Climate Havens and Midwest Migration: Grist examines the implications of climate change on migration patterns in the Midwest, highlighting the concept of "climate havens" and how they may play a crucial role in the face of climate-induced displacement. Explore the complex relationship between climate, migration, and regional resilience.

🌲 Canadian Forests' Climate Change Role: The Globe and Mail sheds light on the vital role Canadian forests play in the fight against climate change. While these forests are integral in carbon sequestration, their function is under threat due to shifting climate patterns. Dive into the intricate balance between forests and climate solutions.

Health, Wellness, & Fitness:

💊 Performance and Recovery: Athletech News explores the world of vitamins and supplements, delving into their impact on sales, performance, and recovery in the realm of sports and fitness. Discover how these nutritional additions are helping athletes optimize their training and enhance their well-being.

Diversity, Equity, & Inclusion:

🌍 Vibe Tribe: Travel Noire introduces the Vibe Tribe, a community of Black travelers seeking adventure and connection. This vibrant collective shares experiences, promotes exploration, and inspires fellow travelers to embrace the beauty of the world.

Government, Grants, & Policy:

🌲 Maine's Outdoor Economy Summit: The Maine Office of Outdoor Recreation and Maine Outdoor Brands are gearing up for the Second Annual Maine Outdoor Economy Summit, unveiling the Discovery Marketplace and an exciting lineup of events. This initiative showcases Maine's vibrant outdoor industry and its positive economic impact on the state.

🌍 International Conservation Act: The Nature Conservancy is actively involved in the implementation of the United States Foundation for International Conservation Act, working to safeguard critical natural habitats and biodiversity worldwide. Through policy and conservation efforts, they contribute to a more sustainable and resilient planet.

Travel, Tourism, & Hospitality:

🌑 Solar Eclipse Airbnb Bookings Soar: Thrillist notes a significant surge in Airbnb bookings related to the upcoming total solar eclipse. As astronomy enthusiasts and curious travelers prepare for this rare celestial event in April 2024, accommodations are filling up fast. Don't miss your chance to witness this cosmic spectacle!

🚐 RV Holidays on the Rise: SGB Online reports that a whopping 20 million Americans are gearing up for RV holidays this year. As the popularity of outdoor adventures and road trips continues to surge, RVs offer a convenient and safe way to explore the great outdoors.

⛷️ Top Ski Towns in the US: Thrillist compiles a list of the best ski towns in the United States. Whether you're a seasoned skier or a winter enthusiast, these destinations offer picturesque landscapes, powdery slopes, and cozy après-ski scenes to make your winter getaway unforgettable.

Products, Gear, & Gadgets:

🥤 Klean Kanteen's Quest for Sustainability: Fast Company explores how Klean Kanteen aims to be the Patagonia of drinkware by prioritizing sustainability and eco-friendly practices in an industry filled with single-use alternatives.

❄️ Get Ready for POW's Gift Guide: Protect Our Winters (POW) presents the 2023 POW Gift Guide featuring climate-conscious products and ideas to make your holiday season both festive and environmentally responsible.

🦙 Warmth with a Twist: Fast Company introduces an innovative jacket that ditches goose down in favor of alpaca fibers to keep you cozy and eco-conscious during chilly weather.

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