Issue No. 68: REI x 4, Outside Inc. x 2, AllTrails, Patagonia & More 🍿

Hey, Outsiders! Today's announcement from the Department of Commerce's Bureau of Economic Analysis brings some impressive figures regarding the economic impact of the outdoor industry. The data reveals that outdoor recreation contributes over $1 trillion to the US economy, marking the largest economic impact recorded in the Outdoor Recreation Satellite Account's history. We'll delve deeper into these numbers and provide a more detailed analysis in next week's issue.

In the meantime, we have a meaty issue for you to sink your teeth into:

Outside Interactive launches a new ads manager as a part of its Outside for Business rebrand 📺
VF Corp is making progress in its sustainability and circularity goals ♻️
Pause and Hyperice team up for epic wellness collaboration 🤝
Confluence of States releases its 2023 Impact Report, REI commits $6.1M to non-profits 💵
Green Gear Collective has entered the room and we like what we see…

…and a whole lot more.

Let’s go! 🤙

— Scott Crowder

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Business, Industry, & Economy:

📱 AllTrails Named iPhone App of the Year Finalist: AllTrails has been named a finalist for iPhone App of the Year. Find out why this app is gaining recognition and how it enhances the outdoor experience for users.

🌄 Out&Back Acquires The Locals: Outdoor marketplace Out&Back has made a significant move by acquiring The Locals Sale, expanding its reach and offerings. Discover how this acquisition might shape the outdoor retail landscape.

🥤 Stanley Quencher Tumblers' Viral Success: Stanley's Quencher Tumblers have achieved viral success in the market. Dive into the factors contributing to the popularity of these tumblers and their impact on the beverage container industry.

🚀 Outside Interactive Launches Self-Service Ad Manager: Outside Interactive Inc. introduces its new self-service ad manager platform, offering advertisers a streamlined way to connect with their target audiences across the outdoor media landscape. Discover how this platform simplifies the ad placement process.

🏞️ Rich and the Climate Crisis: Fortune delves into the world of opulent chalets in the European Alps that cater to the super-rich seeking luxury amidst the climate crisis. Explore the environmental implications of these high-end mountain retreats and their connection to the broader climate discourse.

🏢 Best Places to Work in 2023: Explore the list of the Outside Online best places to work in 2023, featuring companies that prioritize their employees' well-being, work-life balance, and outdoor culture. Learn what sets these organizations apart and why they are considered top choices for employment.

🛍️ REI's Progressive Branding Faces Union Test: REI, known for its progressive brand and outdoor ethos, is facing a test of its values as its employees push for unionization. Delve into the challenges and implications of this labor union effort for the outdoor retail giant.

🤝 REI Union Complaint: The Guardian provides insight into the labor dispute at REI as employees file a complaint against the company, alleging violations of labor laws. Explore the issues raised by the union and the potential impact on the relationship between REI and its workforce.

🏔️ Patagonia Settles Trademark Dispute: Patagonia and Walmart have reached a settlement in a trademark lawsuit involving the use of the term "Patagucci." This resolution highlights the importance of brand protection and intellectual property rights in the business world.

🌿 REI Employees Drive Environmental Design: Employees at REI are taking the lead in promoting sustainability and environmental design within the company. This article explores how staff-driven initiatives are influencing REI's commitment to eco-friendly practices and the incorporation of sustainability into product design.

💼 Idaho Outfitters and Guides Boost State Economy: A study reveals that Idaho's outfitters and guides industry plays a significant role in boosting the state's economy. Discover the economic impact of outdoor recreational activities and how this industry contributes to local communities in Idaho.

🌲 Outdoor Sports Boom in China: A recent report highlights the surging popularity of outdoor sports in China, with a 100% increase in participation from January to October. The outdoor sports industry is projected to exceed 3 trillion yuan ($414 billion) by 2025, driven by the growing appeal of outdoor activities. Discover the factors behind this outdoor sports phenomenon.

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Sustainability, Conservation, & Environment:

🌊 Protecting Coastal Ecosystems: The Nature Conservancy shares a new study that emphasizes the critical role of coastal ecosystems in mitigating the impacts of climate change. These ecosystems, including mangroves and seagrasses, act as natural buffers against sea-level rise and extreme weather events. Learn how protecting and restoring coastal areas can contribute to climate resilience.

🌍 Climate Impact on US Regions: Grist provides a summary of the National Climate Assessment 2023, highlighting the regional impacts of climate change in the United States. Discover how different parts of the country are affected by climate-related challenges.

🌐 COP26 Insights: Bain & Company offers insights and analysis from COP26, providing valuable perspectives on the outcomes and discussions at this critical global climate summit.

🌍 Silo-Busting Climate Action: Forbes shares three valuable tips for breaking down silos around climate reduction efforts, emphasizing collaboration and holistic approaches in the fight against climate change. ♻️🌿

⏰ Time 100 Climate Influencers: Explore TIME magazine's collection of the TIME100 Climate, featuring influential figures making significant contributions to climate action and sustainability on a global scale. 🌎🌟

👕 Fashioning Sustainability: VF Corp makes strides in sustainable fashion by improving its sourcing of recycled polyester to 40% in FY22, demonstrating its commitment to environmentally friendly practices in the fashion industry.

Health, Wellness, & Fitness:

💆‍♂️ Wellness Studio's Ambitious Move: Dive into the partnership between Pause and Hyperice as the wellness studio sets its sights on expansion. The collaboration aims to provide Pause clients additional recovery benefits through access to Hyperice products. Learn how this collaboration is making waves in the fitness industry.

🏃‍♀️ Offset Your Sitting Time: Scientists have crunched the numbers to determine how much exercise you need to counteract the effects of sitting all day. Research suggests about 30-40 minutes per day of building up a sweat should do it. Get moving!

🌄 Embrace the Outdoors: Join Jared Hanley, CEO and founder of NatureQuant, on The Ready State podcast as he discusses the importance of getting outside and connecting with nature. Discover how outdoor experiences can impact your well-being.

Diversity, Equity, & Inclusion:

🏞️ Upward Bound: Explore the impactful work of Upward Ground, an organization dedicated to creating outdoor opportunities for underserved communities. Discover how they're breaking barriers and connecting people with the great outdoors.

🌈 Celebrating Diversity in the Outdoors: The America Outdoors Conference and Outfitter Expo is set to shine a spotlight on diversity and inclusion initiatives in the outdoor industry. Learn how this event aims to foster a more inclusive outdoor community.

🌟 REI's Remarkable Giving: REI demonstrates its commitment to environmental and community causes by investing a record-breaking $6.1 million in nonprofits. Explore how these funds will support various initiatives aimed at preserving the outdoors and making it more accessible.

♿ Accessible and Inclusive Tourism: Travel Oregon is making strides in creating more accessible and inclusive tourism opportunities. With grants totaling $3.6 million, discover how these funds will help enhance travel experiences for everyone across the state.

Government, Grants, & Policy:

🏞️ States Unite for Outdoors: The Confluence of States represents a coalition of states dedicated to promoting outdoor recreation and its benefits. Dive into the Outdoor Report to discover the collective accomplishments of member states in FY2023, as they strive to strengthen the outdoor recreation economy and foster healthier, happier communities.

🌄 Rural Grant for Outdoor Recreation: The Outdoor Recreation Roundtable has announced Monte Vista as the recipient of the 2023 Rural Implementation Grant. Discover how this grant will support outdoor recreation in rural areas.

💰 Support for NOLS: National Outdoor Leadership School (NOLS) secures $4 million in new support and launches a donor match challenge. Learn how these funds will enhance outdoor education and leadership programs.

🚴‍♀️ Investing in Trails: Rails-to-Trails Conservancy announces its 2023 grants to support the development and activation of trail networks across the nation. Learn how these grants are contributing to expanding recreational opportunities for communities.

🗳️ 2023 Ballot Measures: The Trust for Public Land presents a roundup of key ballot measures in 2023 related to land conservation and outdoor access. Discover the initiatives that could shape the future of public lands and green spaces.

🌳 New Board Appointments: Secretary Haaland appoints Jessica Turner and Kirk Dupps to the Foundation for America's Public Lands board of directors. Explore how these appointments will impact the stewardship of America's public lands.

Travel, Tourism, & Hospitality:

⛷️ Top Ski Resorts in the Alps: Explore the best ski resorts in Europe's stunning Alps region, as voted by readers. Discover the breathtaking destinations that offer world-class skiing experiences.

🏄 Surfing and Affordability: Surfer delves into the challenges faced by middle-class surfers as they grapple with the rising costs of pursuing their passion along the coast. Learn how these surfers are navigating the changing landscape of their beloved sport.

Products, Gear, & Gadgets:

🌿 Outdoor Collective Gives Back: Green Gear Collective, a new online collective dedicated to the outdoors launches, pledging to donate 100% of its profits to environmental causes. Explore how your outdoor purchases can now have a positive impact on the planet.

🚲 Winnebago Dealers Embrace E-Bikes: Winnebago partners with Blaupunkt to offer folding e-bikes at their dealerships. Discover how this collaboration provides Winnebago enthusiasts with eco-friendly mobility options for their outdoor adventures.

🎥 Sundance x Cotopaxi: Sundance Film Festival collaborates with Cotopaxi, a Utah-based outdoor brand, for festival merchandise. Learn how this partnership combines the worlds of film and sustainability to create unique, eco-friendly merchandise for festival-goers.

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