Issue No. 45: Alterra Mountain Co. - Adding Peaks, Expanding Dreams ⛷🏔
Hey Outsiders! 📢 Outsider Insider Issue No. 45 - Get ready to dive into the exhilarating world of Alterra Mountain Company.
Imagine a coalition of 17 iconic mountain destinations, each epitomizing adventure, community, and the beauty of the great outdoors. 🏔️ From its beginnings in 2018 to its current stature as an industry giant, Alterra has been crafting unforgettable mountain experiences. With the recent acquisition of Schweitzer Mountain Resort and an exciting expansion plan for Deer Valley Resort, Alterra's narrative is a thrilling blend of tradition, growth, and a deep love for the slopes. 🏂❄️
Get ready to explore the slopes and savor the alpine charm as we delve into Alterra Mountain Company's journey!
Let’s go! ⛷
— Scott Crowder
📢 Spread the word! Share this email to help expand the Outsider Insider community. Join us on LinkedIn.
🏔 Alterra Mountain Co. - Summiting Success While Expanding Horizons!
Picture this: A majestic alliance of 16 17 iconic mountain destinations, each standing as a testament to adventure, community, and the great outdoors. That's Alterra Mountain Company for you. 🏔️
Background: Alterra Mountain Company is an American hospitality company established in 2018 with headquarters in Denver, Colorado. It is privately owned by KSL Capital Partners and Henry Crown and Company. Alterra burst onto the scene with a mission as ambitious as the mountains themselves—crafting unforgettable mountain experiences that echo with the thrill of the slopes and the warmth of a tight-knit community. Mammoth Mountain, Steamboat, and a dozen other coveted names became the core of this alpine empire. ⛷️❄️
Acquisition: Cut to the present, Alterra's scaling up and showing up in style by adding to its portfolio. Schweitzer Mountain Resort is now part of the crew, as Alterra Mountain Co. seals the deal on acquisition. With this smooth transition, they've carved a path into the wild terrains of Idaho's Panhandle, extending their reach and welcoming adventure seekers with open arms. 🌲🏂
Expansion & Upgrades: Hold onto your beanies, there's more. Deer Valley Resort, renowned for its world-class skiing and top-notch service, is gearing up for a major makeover. Alterra's announced a serious expansion plan, packing in new ski terrain, shiny new lifts, and a hearty serving of upgraded dining spots. They're keeping Deer Valley's charm while cranking up the alpine fun. 🍔⛷️
Alterra Mountain Co. isn't just about conquering peaks; it's about conquering hearts. The company's journey blends heritage with growth, respecting the trails of the past while blazing new ones. Whether you're a powder hound or a cabin coziness connoisseur, Alterra's got you covered. Grab an Ikon Pass and plan to visit one of their mountains this winter.
Business, Industry, & Economy:
⚽️ Dick's Sporting Goods' Workforce Restructure: Dick's Sporting Goods takes a strategic step by laying off 250 corporate employees. This move underscores the dynamic nature of the retail industry and the brand's adaptation to changing market dynamics.
🏔️ YETI's Triumph: YETI's success journey is unveiled in a comprehensive Fast Company piece. This retrospective delves into YETI's strategies and tactics that propelled it to prominence, shedding light on its innovative approach and its significance within the outdoor industry.
⛷️ Hydro Flask and US Snowboard Team Partner Up: Hydro Flask, teams up with the U.S. Snowboard Team. Beyond hydration, this partnership underscores the nexus of performance and environmental consciousness in sports, with Hydro Flask embodying the drive for sustainable practices within the athletic community.
🌍 onX's Earthly Innovation: onX, the outdoor mapping platform, harnesses satellite data to launch its recent imagery feature. This innovation enhances outdoor enthusiasts' experiences by providing real-time imagery, a testament to technology's ability to deepen our connection with nature and inspire exploration.
🎤 Outdoor Economy Summit's Influential Roster: The anticipation builds as the 2023 Outdoor Economy Summit unveils its lineup of speakers. From industry veterans to sustainability pioneers, this year's list promises a deep dive into the cutting-edge trends, strategies, and insights shaping the future of the outdoor economy.
🏞️ REI's Call to Visionaries: Embark Program Launch! If you're the visionary, REI's Embark is your launchpad. Developed in partnership with Path Ahead Ventures and Founded Outdoors, this program is tailor-made for outdoor brand pioneers. Mark your calendars—applications are open from September 8 to October 8, 2023.
🌍 The Latest Climate Neutral Brands: As climate change makes headlines this summer, a new wave of Climate Neutral Certified companies is driving change behind the scenes. With a collective force, these 65 companies have embraced responsibility by measuring emissions, setting reduction targets, and investing in verified carbon offset projects. The outcome? A carbon offset of 147,268 tonnes and an investment of around $1.2 million in climate solutions.
🛤️ Bentonville's Urban Revitalization through Parks: Bentonville's ambitious park connection initiative paints a vivid picture of community revival. By transforming urban spaces into a "quilt of parks," the city cultivates a thriving ecosystem of recreation, relaxation, and social interaction. This renovation not only reimagines urban living but also underscores the broader significance of green spaces in nurturing vibrant communities and enhancing the quality of life, setting a precedent for urban planning worldwide.
💰 Investing in Sustainability: Kate Williams, CEO of 1% for the Planet, discusses the crucial link between investments and planetary well-being. In a podcast, she sheds light on the role of conscious investing in shaping a greener future.
🛍️ Vista Outdoor's Global Procurement Accolade: Vista Outdoor secures its position as one of the world's top 50 procurement organizations. This recognition reflects the company's commitment to excellence in procurement practices, underscoring its pivotal role in driving sustainable growth.
🗞️ Cotopaxi CEO's Mission: Fortune covers Cotopaxi CEO Davis Smith's journey, from a humanitarian mission to the corporate world, is chronicled. His trajectory showcases the power of combining business acumen with social responsibility, exemplifying the potential of purpose-driven leadership.
🔥 Firefighter's Housing Struggle: Jay Beus, a senior firefighter with the U.S. Forest Service, highlights the housing challenges faced by those dedicated to safeguarding forests. Despite extensive investments in his training and certifications, Beus and his family struggle to find affordable housing within reasonable commuting distance, leading to unconventional living arrangements like converting a school bus into a home.
👥 VF Corporation's People-Centric Move: VF Corporation appoints Brent Hyder as Chief People Officer, emphasizing a strategic focus on human capital. This decision underscores the significance of nurturing talent and shaping an employee-centric future for the company.
🌄 Outdoor Industry Trumps Oil and Gas in Colorado: Colorado's outdoor recreation sector outshines the oil and gas industry, highlighting the state's shifting economic landscape. This trend showcases the growing prominence of outdoor activities, aligning with broader trends favoring sustainable and nature-focused endeavors.
🏕️ Hipcamp's Decade of Outdoor Nights: Hipcamp marks a decade of success with a significant milestone: 10 million nights spent outdoors through their platform. This achievement reflects the growing popularity of nature-centric experiences and signifies the platform's role in connecting people with the great outdoors.
🛒 Bass Pro Shops Expands Outdoor Retail: Bass Pro Shops announces a new Outdoor World destination retail store in Loveland, Colorado. This move reaffirms the company's position as a premier outdoor and conservation retailer, catering to the increasing demand for immersive outdoor retail experiences.
SPONSORED BY RAD POWER BIKES
🚴♂️ Ready to ride into a new era of cycling excitement? 🚴♀️
Rad Power Bikes, the trailblazer in electric biking, is celebrating a whopping 600,000 rides and they're doing it in style—with an ebike extravaganza! 🎉 Imagine getting your hands on a FREE ebike—yes, you heard that right. For every 600th ebike purchase until 8/31, the ride is on them! 🛴💨 Winners of this electrifying giveaway will be grinning from ear to ear on 9/15 when they're notified and reimbursed.
But wait, there's more! 🙌 With increased discounts available until 8/31, you can save up to $700 off on your new adventure companion. ⚡ Don't miss out—pedal over to their website now and be part of the Rad Power Bikes revolution! 🚀
Sustainability, Conservation, & Environment:
🌫️ Seattle's Air Quality Woes: Seattle takes an unwelcome lead as the latest U.S. city to top the world's worst air quality index. Ongoing wildfires in nearby regions enveloped the city, pushing its index to alarming levels and underscoring the urgent need to address the impact of climate-related events.
🌬️ Green Sailing Innovation Sets Sail: A cargo ship equipped with pioneering British-designed WindWings sails embarks on its inaugural journey, aiming to steer the shipping industry toward a greener future. Shipping giant Cargill, chartering the vessel, aims to curtail fuel consumption and reduce the industry's carbon footprint, a critical step in addressing the sector's significant carbon emissions.
🚰 Fukushima's Water Release Decision: Japan's contentious choice to release wastewater from the Fukushima nuclear plant reverberates internationally, sparking environmental worries. The decision navigates a complex terrain, shedding light on the intricate balance between managing nuclear waste and navigating global sensitivities.
🏙️ Urban Sustainability Triumphs: Amidst rapid urbanization, cities become catalysts for sustainable change, demonstrating what's possible when researchers and policymakers collaborate. The power of such partnerships to shape a sustainable future shines through, showcasing the pivotal role cities play in global sustainability endeavors.
🌱 Plant Parenthood and Employee Well-being: Owen Wiseman's blog explores the rise of "plant parenthood" in workspaces and its positive impact on employee well-being. This trend underlines the growing recognition of the link between nature, mental health, and productivity, shedding light on innovative ways to enhance the work environment.
🏞️ Educating about Public Lands: Grist discusses the importance of teaching the full story of public lands, emphasizing their historical context and diverse cultural significance. This approach contributes to a more comprehensive understanding of conservation efforts and the broader implications of land management.
🌍 Hope as a Climate Change Solution: Newsweek delves into the significance of hope as a weapon against climate change. While emphasizing the importance of collective action, the article underscores the role of positive outlooks and a sense of agency in addressing complex global challenges.
Health, Wellness, & Fitness:
🏋🏻♀️Gympass Gains Valuation Boost: Wellness startup Gympass secures new funding at a valuation of $2.4 billion, highlighting the growing demand for fitness and wellness services. The investment will likely contribute to Gympass's efforts to expand its reach and offerings in the rapidly evolving wellness landscape.
🌿 Goes Health Enhances Outdoor Safety Access: Goes Health extends its outdoor safety services by launching an Android app. This move aims to provide more individuals with crucial safety tools and real-time information, bolstering confidence and preparedness for outdoor adventures.
🏃♂️ Peloton Teams Up with University of Michigan Athletics: Peloton partners with the University of Michigan Athletics, becoming the official fitness partner. This collaboration reflects Peloton's continued efforts to integrate its interactive fitness offerings into diverse communities, highlighting the growing intersection of technology, fitness, and sports.
🔥 Wildfire Smoke and Asthma Link: Bloomberg reports on the connection between wildfire smoke and spikes in asthma attacks, particularly in New York. This highlights the far-reaching impact of climate change-related events on public health and underscores the urgent need for measures to mitigate environmental challenges.
Diversity, Equity, & Inclusion:
🎬 Documentary Premiere: "Blackwaters" is a new documentary film by Chad Brown, the founder of Soul River Inc., that delves into the intersection of environmental justice and outdoor adventure. The film's premiere, highlighted by Portland Monthly, sheds light on the experiences of Black and Indigenous anglers navigating challenges such as pollution, access, and racial disparities while connecting with nature.
Travel, Tourism, & Hospitality:
🔌 The Quest for EV-Friendly Hotels: Bloomberg explores the challenges of finding hotels equipped with electric vehicle (EV) charging stations. The article highlights the scarcity of such accommodations, delves into the reasons behind this shortage, and discusses the potential opportunities and incentives for hotels to embrace EV charging infrastructure.
🚆 World's Scenic Train Journeys: Insider presents a collection of breathtaking scenic train trips from around the world. The article takes readers on a virtual global tour through stunning landscapes, offering a glimpse into some of the most picturesque train routes that promise unforgettable travel experiences.
🏄♂️ Indonesia's Surfing Paradise: The Washington Post takes readers on an interactive journey to Indonesia's Mentawai Islands, known for their world-class surfing. The article delves into the region's new airport project and its potential impact on tourism, local communities, and the pristine environment, offering insights into the delicate balance between development and preservation.
🏔️ Chile's Melting Glaciers: National Geographic explores the intersection of tourism and climate change in Chile, focusing on the country's shrinking glaciers. The article sheds light on how these natural wonders have drawn tourists while facing the existential threat of climate crisis, raising questions about sustainable tourism and the responsibility of visitors to protect fragile ecosystems.
🏕️ Camping Rental Trends: Thrillist delves into the evolving landscape of camping rentals, providing insights into the increasing popularity of this travel trend. The article discusses the factors driving the growth of camping rentals, offering practical tips for those looking to embark on outdoor adventures while enjoying the convenience of ready-to-go camping setups.
Government, Grants, & Policy:
🌄 Colorado Takes on Air Pollution Records: Colorado is taking a stand against air pollution by suing the EPA over discrepancies in air quality data. This legal action highlights the state's commitment to environmental protection and underscores the ongoing challenges in maintaining clean air for its residents.
🏞️ EPA Delays Ozone Reconsideration: The EPA's decision to once again postpone the reconsideration of ozone standards raises concerns about the potential impact on national park wildlife. With environmental groups and park advocates closely watching these developments, the article sheds light on the regulatory decisions affecting both the preservation of natural beauty and the health of ecosystems.
🌳 New Public Land Protections Unveiled: Major advancements in public land protections are on the horizon, as highlighted by the Conservation Lands Foundation. This update offers insights into the ongoing efforts to safeguard and preserve natural landscapes, reflecting a collective commitment to ensuring these spaces remain pristine for generations to come.
🛢️ Outdoor Industry as a Transition: The Denver Gazette covers a growing sentiment among environmental activists that oil and gas extraction is both unnecessary and environmentally undesirable for Colorado. The article discusses a report highlighting the potential of the state's robust outdoor recreation industry to help ease the economic transition away from fossil fuels. While acknowledging the significance of the outdoor sector, the report emphasizes that it might not fully replace the extractive industry but can offer a promising alternative.
Products, Gear, & Gadgets:
🕶️ Goodr Shades Shine Bright: Goodr sunglasses are making waves in the outdoor market with their unique blend of style, affordability, and performance. The brand's quirky and functional designs are capturing the attention of adventure enthusiasts, and their growth trajectory signals a promising future in the eyewear landscape.
🌱 Saucony's Sustainable Step: Saucony, the footwear company, is stepping up its eco-conscious game by introducing a plant-based sneaker. This sustainable initiative showcases the brand's commitment to incorporating environmentally friendly materials into its products while catering to consumers who prioritize both style and ethical choices.
🏂 Snowboarding Thrills Await: Teton Gravity Research (TGR) has unveiled an exhilarating trailer for their upcoming snowboarding film "Flying High Again." With stunning visuals and adrenaline-packed action, this teaser sets the stage for a must-watch film that's sure to fuel excitement among snow sports enthusiasts.
⛷️ Epic Pass: Your Ski Season Preview: Epic Pass, the go-to choice for ski enthusiasts, has revealed its pricing and plans for the 2024 season. As winter sport lovers gear up for another season on the slopes, the article breaks down the details and options available, providing valuable insights for those planning their next snow-filled adventure.
If this email was forwarded to you, you can subscribe here.