Issue No. 40: A Mammoth Ski Season 🦣 ⛷

Hey Outsiders! Welcome to Issue No. 40 of Outsider Insider! 🌍 In this issue, we're diving into the thrilling tales of Mammoth Mountain's record-breaking 275-day winter season ❄️🏔️, exploring the evolving landscape of outdoor retail, delving into climate-conscious initiatives reshaping industries, and uncovering the latest strides in conservation and outdoor recreation.

Join us on this exciting journey as we traverse the intersection of nature, adventure, and innovation. 🚀🌿

Let's dive in! 👇

— Scott Crowder

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Mammoth Mountain's Epic Winter Odyssey: A 275-Day Snow Extravaganza! 🦣🌨

Imagine a winter season that stretches from early November to August! 🌨️❄️ Mammoth Mountain has just wrapped up a legendary journey, boasting its second-longest run in history – a whopping 275 days of snowy delight that has left us all utterly amazed.

Kicking off with an early start on November 5, instead of the planned November 11, and gracefully bowing out on August 6, Mammoth Mountain has delivered an extended season that dreams are made of. 🏂🎿 This winter, it wasn't just about the duration; it was also about the sheer volume of snowfall that painted the mountain in shimmering white.

In a triumphant feat, Mammoth Mountain reached a spectacular 715 inches of total snowfall, as confirmed by NPR. 🌨️❄️ Breaching its season snow total record on March 30 with a storm that pushed the tally beyond 700 inches, Mammoth's snowy saga has left an indelible mark on the hearts of skiers and riders. As the mountain takes a well-deserved rest, we raise our mugs to an extraordinary winter season that broke records, lifted spirits, and carved out unforgettable memories.

Here's to Mammoth Mountain's snow-filled epic, reminding us all that the magic of winter is truly boundless! 🏔️🎉

Business, Industry, & Economy:

👢🏞️ L.L. Bean Expands Its Footprint: Outdoor retailer L.L. Bean is venturing into new territories by partnering with Dillard's and Moosejaw, with plans to open four additional brick-and-mortar stores. This move allows the brand to reach more customers and showcase its iconic outdoor gear in even more locations.
🥩🥊 Beyond Meat Fights Back: In response to attacks from the meat industry, Beyond Meat launches a new ad campaign to defend its plant-based products and promote sustainable alternatives. The company is taking a bold stand to reshape the narrative around plant-based food options and their positive impact on the environment.
💼💼 Forbes Profiles Jennifer Morris: Forbes features Jennifer Morris, CEO of the Nature Conservancy, in the 50 over 50 Impact List. Morris is an inspiring figure in the environmental sector, for her work in sustainable investment and corporate sustainability. Her leadership and advocacy highlight the growing importance of sustainable practices in the business world.
🧗‍♂️🏞️ Preserving Adventure: Advocates seek to add Little Cottonwood Canyon to the register of historic places, a move that could offer protection and recognition to the beloved climbing destination. The proposal, however, has sparked debates as it could potentially limit access to the area, raising questions about balancing conservation and recreational needs.
🏔️🗓️ Mark Your Calendars: Outdoor Retailer makes a bold move, shifting its winter tradeshow to November to better align with industry buying cycles. Get ready for an early glimpse of the hottest winter gear and trends as industry players gather for this eagerly anticipated event. The show is scheduled for November 14-16 in Salt Lake City, UT - Registration is now open.
🎣📚 Dive into Conservation: Patagonia releases "The New Fish," a thought-provoking paperback exploring the intersection of fly fishing and environmental activism. Unravel the stories of those who work tirelessly to protect our waterways while indulging in the beauty of fly fishing.
🌿🚲 Rails to Trails Green Issue 2023: Discover the power of trails in transforming communities and fostering sustainable connections with nature with Rails to Trails Conservancy Green Issue. Explore inspiring stories that showcase the positive impact of trail systems across America.
👠💼 Retailers Navigate Challenges: As North America presents challenges for retailers in Q2, industry players strategize to overcome obstacles and adapt to changing consumer behaviors. Stay informed about the dynamic retail landscape and learn how brands are embracing innovation to stay ahead.
🏕️🌲 REI Expands Horizons: Outdoor enthusiasts in Beaverton, Oregon, are in for a treat as REI announces plans to open a new store in the area. Get ready for a one-stop-shop for all your outdoor gear needs, complete with expert advice and top-notch service.
🏕️🏞️ Glamping Goes Big: Modern Campground reports glamping is no longer a niche trend; it's set for significant growth in the outdoor industry. Experience the perfect blend of luxury and nature as the glamping market takes off, offering travelers unique experiences and unforgettable getaways.
🏄‍♂️🔥 Surf Expo Sizzles: Surf Expo will take place Sept. 7 to 9 at the Orange County Convention Center in Orlando, FL is making waves with exciting new brands and floor categories. Catch the hottest trends and innovations in the surf industry as the expo showcases the best of the beach and beyond.
🌲🛠️ Yellowstone Workers Unite: Dissatisfaction persists within the National Park Service as Yellowstone workers take a stand and unionize. Joining forces, they aim to address concerns and advocate for positive changes in one of America's most iconic national parks.

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Sustainability, Conservation, & Environment:

🥤♻️ The Last Straw for Plastic: Plastic straw bans are making a significant impact in the fight against single-use plastic pollution. As more cities and businesses implement these bans, they're reducing plastic waste and promoting eco-friendly alternatives.
🔥✈️ Climate Crisis Intensified: The devastating Canadian wildfires have reached alarming proportions, releasing an astounding amount of carbon dioxide equivalent to the annual emissions produced by the entire airline industry. This unprecedented event highlights the urgency of addressing climate change and its cascading impacts on our planet. As wildfires become more frequent and intense, the need for collective action and sustainable practices across all sectors becomes ever more pressing.
🐳🌊 Lolita's Long-Awaited Freedom: After 53 years in captivity, Lolita the Orca is close to being released back into the ocean. This landmark decision marks a significant win for animal rights and advocates fighting against marine captivity. The release might just involve an airline and a flight to the Pacific.
🏔️🌡️ Melting Permafrost Threatens Swiss Alps: Switzerland's iconic mountains are facing a dire threat as permafrost, the frozen ground that underlies many alpine regions, continues to melt at an alarming rate. The collapsing mountains pose significant dangers to communities, infrastructure, and ecosystems, underscoring the need for urgent action to mitigate the impacts of climate change on mountainous regions.
🌬️❄️ Changing Winter Landscape: The Boston Globe reports climate change is reshaping the face of winter as we know it. From shorter snow seasons to declining ice cover, the warming planet is transforming the way we experience and engage with winter sports and activities. As temperatures rise, stakeholders across the winter sports industry must adapt and implement sustainable practices to safeguard these cherished traditions for future generations.
🏞️🚫 Protecting Arizona's National Monument: The Washington Post reveals the fate of Arizona's Grand Canyon-Parashant National Monument is at stake as the Biden administration faces pressure from opposing interests regarding uranium mining in the region. Conservationists are raising concerns over the potential environmental and cultural impacts of mining operations, highlighting the delicate balance between preserving natural treasures and accommodating resource exploration.
🌿🚫 Conservation Law Sparks Controversy: A new conservation law is causing a stir among stakeholders as concerns arise about its potential impact on land use and local economies. Balancing conservation and development interests, policymakers grapple with finding common ground to protect vital ecosystems while addressing the needs of communities dependent on resource-based industries. The evolving landscape of environmental legislation prompts important conversations about the delicate interplay between conservation and economic prosperity.
🎣🛑 Legal Battle over Wildlife Refuge: Conservation groups are taking legal action against the Biden administration over the use of fishing tackle and ammunition in national wildlife refuges. The lawsuit reflects ongoing debates surrounding the appropriate measures to protect vulnerable ecosystems and wildlife while accommodating recreational activities that sustain local outdoor traditions and economies. Finding a middle ground is crucial in safeguarding natural habitats and preserving outdoor recreation opportunities for future generations.

Health, Wellness, & Fitness:

🦟🚫 Mosquitoes Fight Back: Alarming reports reveal that mosquitoes carrying West Nile virus are developing resistance to bug spray, posing new challenges in the battle against these disease-carrying pests. As these insects adapt to traditional repellents, experts are racing to find innovative solutions to protect communities from mosquito-borne illnesses while combating the growing threat of insecticide resistance.
🏃‍♂️📚 Running for Knowledge: Lace up your shoes and dive into the Running Industry Alliance's newly launched RIA Education Hub. This hub promises to be a valuable resource for both seasoned runners and those just starting their jogging journey. Packed with insightful articles, expert advice, and the latest trends, it's a one-stop-shop for staying informed and inspired in the world of running.

Diversity, Equity, & Inclusion:

🏳️‍🌈 Embracing Diversity in the Great Outdoors: The Wilderness Society hosts "Out Wild," an event championing LGBTQ+ inclusion in outdoor spaces, advocating for more diverse and welcoming environments in nature for all.
🏞️ Transforming Underserved Communities: UCLA researchers unveil a successful model for building and renovating multi-benefit parks in underserved areas, aiming to provide equitable access to green spaces and foster positive impacts on the health and well-being of local communities.

Travel, Tourism, & Hospitality:

🏨🏞️ Seeking Thrills? Check-In to Adventure Hotels! GearJunkie reveals the growing trend of adventure hotels, where travelers can now experience the best of both worlds: exhilarating outdoor activities and the comforts of luxury accommodations. 🌄🛌 Discover how these unique lodgings are reshaping the travel landscape, offering adventurers unforgettable experiences and moments of relaxation amidst breathtaking natural backdrops.
🎡🚐 Oklahoma's RV Oasis: A new 750-site RV park at an OK theme park is set to welcome millions of visitors annually, catering to adventurous travelers and providing an exciting hub for exploration and family fun.
🚂🇮🇹 All Aboard Italy's Tourist Trains: Smithsonian Magazine reports on Italy's newly launched tourist trains, offering travelers scenic journeys through picturesque landscapes, showcasing the beauty of the country while providing an enchanting travel experience.
European hotspots are taking a stand against over-tourism! 🚫🌍 Forbes reports cities like Venice, Dubrovnik, and Barcelona are saying "enough is enough" with bans, fines, taxes, and creative tactics to manage the influx of visitors. As summer heats up, these destinations are seeking a balance between preserving their culture and catering to travelers.

Government, Grants, & Policy:

🚵‍♂️🌿 Protecting Ohio's Trails: IMBA in Ohio, outdoor enthusiasts, and conservationists are banding together to support the Active Conservation for Trails (ACT) legislation. The proposed bill aims to provide vital funding for trail maintenance and expansion, fostering a sustainable and thriving outdoor recreation ecosystem in the state. Through community engagement and legislative advocacy, Ohioans are championing the preservation of their cherished trails for all to enjoy.
🏞️🏛️ National Parks in Focus: Zion National Park Proposes Reservation System! Zion National Park is considering implementing a reservation system to manage the ever-increasing crowds and preserve the pristine beauty of its iconic landscapes. As one of America's most popular outdoor destinations, the proposal aims to strike a balance between welcoming visitors and protecting the park's delicate ecosystems.
🌲🌟 Minnesota's Ambitious Goal - Becoming a Top 10 State in Outdoor Recreation! Minnesota is setting its sights on becoming a premier outdoor recreation destination, with ambitious plans to climb the ranks and join the top 10 states in the nation. By investing in its natural assets, expanding outdoor opportunities, and embracing sustainable practices, the Land of 10,000 Lakes seeks to elevate its standing in the outdoor community.

Products, Gear, & Gadgets:

🌿🍪 Patagonia Provisions Goes Vegan with New Crackers! Outdoor enthusiasts and health-conscious consumers rejoice as Patagonia Provisions unveils a delectable addition to its sustainable food line—a vegan cracker made with organic, plant-based ingredients. From hiking trails to snack breaks, these crackers are perfect for adventurers seeking both flavor and ethical eating.
🇯🇵🧥 LL Bean Unveils Japan Edition Collection! LL Bean, has embarked on a stylish journey with its exclusive Japan Edition Collection. Blending timeless designs with modern flair, this limited-edition line caters to outdoor aficionados and fashion enthusiasts alike, setting a new standard for style on the trails and in the city.
🚍🔌 Winnebago Drives Toward Sustainability with All-Electric RV Prototype! Winnebago, a trailblazer in the recreational vehicle industry, partners with Ricardo to launch its first all-electric, zero-emission RV prototype. Paving the way for eco-friendly road trips, this innovative design promises a greener future for outdoor adventurers seeking an electrifying travel experience.