Issue No. 39: $8B Birken…Stocks? 🩴🏦
Hey Outsiders! 👋👞 Step into Outsider Insider Issue No. 39 as we explore the remarkable journey of Birkenstock. From a shoemaker's humble beginnings in 1774 to become a global fashion icon, Birkenstock's ergonomic sandals and clogs have left an indelible mark on the fashion world. Now, with an $8 billion IPO in the works, the brand is set to take the next giant stride in its quest for worldwide recognition.
Join us as we unravel the threads of Birkenstock's rise to fame, its commitment to sustainability, and the exciting collaborations that have cemented its timeless appeal in the hearts of millions. 🌐💰
Let's dive in! 👇
— Scott Crowder
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Birken 'Stock' & Socks: From Fashion Faux Pas to an $8 Billion IPO! 🚀🧦
👣 First Steps: From humble beginnings in 1774, when Johann Adam Birkenstock registered himself as a shoemaker in a small German village, to becoming a global fashion icon in the 21st century, Birkenstock's story is one of resilience and timeless style.
🚀 Rise to Popularity: The comfortable and ergonomic design of Birkenstock sandals and clogs began to gain traction in the 1960s and 1970s, becoming a hit among hippies and counterculture enthusiasts. Their iconic contoured footbed, made of cork and latex, provided unparalleled support and comfort, attracting a loyal following.
🌐 Global Footprint: Over the years, Birkenstock expanded its presence worldwide, spreading its sandal love from Germany to the United States and beyond. Today, the brand's shoes are sold in over 90 countries, and celebrities and fashionistas alike have embraced them as a fashion staple.
💰 IPO Buzz: Fast forward and Birkenstock is making headlines once again, this time for its plans to go public through an Initial Public Offering (IPO) valued at an estimated $8 billion in September. The move comes as the company seeks to capitalize on its enduring popularity and further fuel its growth in the competitive footwear market.
🌿 Sustainable Step: Birkenstock's journey to sustainability has been integral to its identity. As the world becomes more eco-conscious, the company's commitment to using sustainable materials and ethical practices has resonated with consumers seeking environmentally friendly options.
👞🤝 Fashion Collaborations: In recent years, Birkenstock has embraced high-fashion collaborations, partnering with luxury brands like LVMH and Rick Owens. These collaborations have elevated the brand's status, fusing comfort with cutting-edge design, and opening up new markets and opportunities.
🌟 Timeless Appeal: Beyond fleeting trends, Birkenstock's enduring appeal lies in its timeless designs and commitment to comfort and functionality. As fashion trends come and go, Birkenstock remains a steadfast presence, beloved by loyal wearers worldwide.
🚀 Looking Ahead: With the upcoming IPO, Birkenstock is poised to embark on an exciting new chapter. The company's decision to go public reflects its strong performance and ambitious plans for the future. As they continue to take strides toward global success, Birkenstock's iconic sandals will keep leaving footprints in the fashion world.
Business, Industry, & Economy:
🏔️❄️ Snowsports Industries America 2023 Summit Series Unveiled: The much-anticipated Snowsports Industries America (SIA) Summit Series is back, bringing together winter sports enthusiasts and industry leaders to drive innovation, collaboration, and growth in the snowsports sector. As the winter sports industry faces evolving trends and changing consumer behaviors, this summit serves as a crucial platform to discuss the future of skiing, snowboarding, and other winter activities, ensuring a vibrant and sustainable future for the industry.
👕🌿 Toad&Co's ToadAgain Launch: Toad&Co, a renowned outdoor apparel brand, is doubling down on its commitment to sustainability with the launch of "ToadAgain." With an unwavering dedication to doing good, Toad&Co is setting new standards for ethical and eco-friendly fashion. Through this initiative, Toad&Co aims to inspire the industry to prioritize sustainable practices and contribute to a cleaner, greener world.
🏕️🏞️ National Forest Foundation and USDA Forest Service Collaboration: The National Forest Foundation (NFF) and the USDA Forest Service have joined forces in an ambitious cabin expansion project, marking the most significant public-use cabin expansion in 50 years. This partnership aims to enhance public access to national forests and wilderness areas while promoting responsible outdoor recreation and conservation efforts.
🚐📉 Camping World Q2 Sales Slump: Despite the thriving outdoor industry, Camping World Holdings Inc. faces a 12.4% drop in sales for Q2, highlighting challenges in the outdoor retail market. Economic shifts, changing consumer preferences, and supply chain disruptions have contributed to the decline in sales. As the outdoor industry continues to evolve, companies like Camping World must adapt their strategies to meet the demands of the ever-changing market and position themselves for sustained growth in the future.
🏕️🚫 Not Too Late to Camp in 2023: With Labor Day just weeks away and campers reporting five times more difficulty finding an available campsite to book, one might assume that without a reservation, summer camping season is over. Thanks to new features from The Dyrt, the No. 1 app for camping information and booking, that is not the case.
🏃♀️🏓 Running Retailers Diversify with Pickleball Category: Running retailers are venturing into new territory as they embrace the growing popularity of pickleball. The Running Event showcased how retailers are capitalizing on this fast-rising sport to attract a broader customer base and diversify their product offerings, demonstrating the agility of the outdoor industry in adapting to emerging trends.
📈💼 Emerald Holding Achieves 21% Growth in Q2: Emerald Holding Inc., a leading event and exhibition organizer, has reported impressive Q2 growth. This upward trajectory signifies a revival in the trade show industry, with the return of in-person events fueling business opportunities and networking. As the industry bounces back, the power of face-to-face interactions and collaboration remains a crucial aspect of driving growth and innovation in the outdoor market.
🚵♂️📰 An End of the Trail for Independent Mountain Bike Magazine: Cranked, a beloved independent mountain bike magazine, is announcing the cessation of its publication. The closure serves as a reminder of the challenges faced by niche publications in the digital age. Nevertheless, the passion and dedication of the mountain biking community continue to inspire new platforms and initiatives, fostering a vibrant ecosystem within the outdoor industry.
🎣🌊 2023 Fishing Report: The Outdoor Industry Association releases its highly anticipated Fishing Report, providing insights into the latest trends, challenges, and opportunities in the fishing sector. Anglers and outdoor enthusiasts alike can dive into this comprehensive resource to gain valuable knowledge about the fishing industry and the role it plays in fostering sustainable outdoor recreation.
🏞️🚀 Melissa & Doug Partners with National Park Foundation: The renowned toy company, Melissa & Doug, announces an exciting collaboration with the National Park Foundation to launch a new toy collection inspired by the great outdoors. This partnership not only sparks joy in children through imaginative play but also contributes to supporting and preserving our national parks for future generations.
🚴♀️🏃 Strava Community Grows Stronger: Strava, the social fitness platform, continues to connect outdoor enthusiasts through its vibrant online community with a new feature that allows members to track their run PRs. With posts highlighting accomplishments, challenges, and adventures, Strava members inspire and motivate one another in their fitness pursuits, fostering a sense of camaraderie and solidarity among athletes and adventurers around the world.
📝🏔️ Ask the Experts - Insights from Outdoor Industry Communications Leaders: Darby Communications presents an illuminating panel discussion featuring outdoor industry communication agency leaders. In this informative session, experts share valuable insights, strategies, and best practices that drive successful communications campaigns, showcasing the power of effective storytelling and collaboration within the outdoor sector. 🗣️🌿
🛍️🌿 Bass Pro Shops: America's Best Outdoor Retailer! Newsweek recognizes Bass Pro Shops once again for its outstanding performance as America's top outdoor retailer. With a commitment to providing exceptional products and experiences for outdoor enthusiasts, Bass Pro Shops continues to stand out in the industry as a trusted destination for all things outdoors.
👟🏔️ VF Corporation's First Quarter Triumph: VF Corporation, the parent company of iconic brands like Vans, The North Face, and Supreme, reports a successful first quarter, showcasing the resilience and popularity of its outdoor and lifestyle brands. As VF Corporation's CEO Bracken Darrell leads the way, the company's strong performance reflects the enduring appeal of outdoor and athleisure apparel in the market.
🏔️🏂 Jackson Hole Mountain Resort: A New Era in Independent Ownership Big news from the slopes as the sale of Jackson Hole Mountain Resort to local residents is now official! The resort, with its iconic slopes and breathtaking scenery, ensures its legacy as an independent family-owned gem remains intact. Time to celebrate the dawn of a new era in this beloved mountain destination!
SPONSORED BY NEMO EQUIPMENT
🌿♻️ NEMO Equipment's Endless Promise™: Gear that Adventures Responsibly! 🌟
NEMO Equipment's Endless Promise™ is a groundbreaking initiative taking responsibility for their gear from beginning to end. Each item in their collection is thoughtfully designed to reduce waste, encourage repair, and, most importantly, be 100% recyclable when its adventures are complete, like their 100% recyclable sleeping bag!
This marks a significant step in NEMO's journey to keep gear out of the trash and on the trail, paving the way for a sustainable future in the outdoor industry. Join them in their mission to make every adventure an eco-friendly one! Learn more at https://www.nemoequipment.com 🌿🌟🏕️
Sustainability, Conservation, & Environment:
🌊🚀 Cleaner California Coast Initiative: A new Leave No Trace initiative is making waves in Marin, Sonoma, and Mendocino counties as the Cleaner California Coast launches, aiming to preserve and protect the beautiful coastlines. This community-driven effort highlights the importance of environmental stewardship and sets a shining example for coastal conservation.
🌎🚶♂️Lake Poopó: A Climate Change Tragedy Turned Unlikely Phenomenon Once a Bolivian lake with soaring water levels, Lake Poopó suffered the harsh impact of climate change, shrinking to almost nothing. Now, visitors can walk across its soil, a stark reminder of the consequences of global warming and a call to action for sustainable practices.
🔥🌫️ Battling Wildfire Smoke - West Coast Cities Pilot Clean Air Centers: As wildfire smoke continues to threaten the air quality of West Coast cities, innovative solutions are taking center stage. The concept of Clean Air Centers is gaining traction, offering temporary refuge and cleaner air for communities facing wildfire-induced pollution. It's a breath of fresh air in the face of climate challenges.
🌡️🔥 Fighting the Heat - Climate Change's Sizzling Impact: As heatwaves become more intense and frequent, a new report by AP News highlights the alarming global consequences of rising temperatures. From record-breaking wildfires to heat-related deaths, climate change is leaving its scorching mark on the planet, emphasizing the urgent need for climate action.
🌍💰 Tackling Climate Change Through Finance: The World Economic Forum examines how innovative climate finance mechanisms, like pay-for-performance (PFP), can drive positive environmental impact by aligning economic incentives with sustainable practices. As the world faces the climate crisis, such financial tools may pave the way for a greener future.
🏔️🔄 Ski Resorts Take Action on Recycling and Composting: Colorado's Recycling and Composting Accountability Act aims to address the environmental footprint of ski resorts by mandating comprehensive waste diversion strategies. By promoting recycling and composting initiatives, ski resorts are making significant strides toward sustainability and preserving the pristine landscapes they operate in.
🌡️🔥 A Warm Winter Down Under: An Australian climate expert discusses the factors behind Australia's unusually warm winter, attributing it to the effects of climate change. As temperatures soar, the nation grapples with the implications of a changing climate, underscoring the importance of understanding and mitigating the impacts of global warming.
🐻🏕️ Balancing Outdoor Recreation's Impact: As outdoor recreation surges in popularity, communities in Wyoming confront the challenges of managing increased visitation while protecting wildlife and natural habitats. Striking a balance between outdoor enjoyment and environmental conservation becomes a pressing concern as scared bears and crowded camps become part of the equation.
💧🌊 The Puzzling Mystery of the Colorado River's Missing Water: Fast Company investigates the alarming phenomenon of the Colorado River's disappearing water. As the river faces unprecedented challenges due to climate change and overuse, understanding the implications of this water loss becomes essential in safeguarding one of the United States' most vital waterways.
Health, Wellness, & Fitness:
🐾🏕️ KOA's Camper Care Goes Pet-Friendly: RV Pro reports on KOA's latest partnerships aimed at expanding pet care services for campers. Embracing the trend of pet-friendly camping experiences, these new initiatives cater to furry companions, providing campers with even more reasons to hit the road with their four-legged friends.
💪💡 Building Mental Resilience: Fast Company explores insights from extreme athletes on how to increase mental resilience. Discover the techniques used by these athletes to overcome challenges and adapt their mindset, offering valuable lessons that can be applied in various aspects of life.
👟🏋️ Nike's Unique Fitness Approach: Retail Dive dives into Nike's foray into boutique fitness studios focused on training and running. The sportswear giant's expansion into fitness facilities showcases its commitment to promoting an active lifestyle and elevating the fitness experience.
🌱🕰️ 8 Habits for a Longer Life: CNBC highlights a study revealing eight habits that may add 20 years to your life. From maintaining a healthy diet to cultivating positive social connections, these lifestyle choices offer valuable insights for living a longer, healthier life.
Diversity, Equity, & Inclusion:
🏔️🎙️ A Journey with The North Face's CMO: CSQ Magazine presents an inspiring Q&A with Sophie Bambuck, Global Chief Marketing Officer of The North Face. Delve into her soundbytes and learn how she's making a significant impact both on and off the mountains, driving the brand's marketing strategies to new heights.
💼🌿 Outdoor Equity Grants: California State Parks opens the application period for Round Two of the Outdoor Equity Grants Program. As part of the state's efforts to promote inclusivity in outdoor experiences, this program aims to provide funding opportunities for projects that enhance outdoor access and engagement for all.
🏞️🌟 Indigenous Leadership Recognized in Conservation Efforts: The 2023 Bright Award honors an Indigenous leader for their exceptional work in driving conservation and land stewardship initiatives in Canada. Recognizing the vital role of Indigenous communities in safeguarding the environment, this award celebrates efforts to protect natural resources and promote sustainable practices.
Travel, Tourism, & Hospitality:
🐾🏕️ Top 9 Campsites for Your Four-Legged Friend: The Dyrt reveals the best camping spots that cater to our K-9 companions. From spacious trails to pup-friendly amenities, these sites promise memorable outdoor adventures for you and your furry buddy.
💎🏨 Disloyalty Program: Ennismore Luxury Hotel Group disrupts the loyalty game with an unconventional approach. Say goodbye to traditional loyalty programs, as this group aims to redefine guest experiences and shake up the luxury hospitality industry.
🎿🏔️ Transforming the Slopes - Five U.S. Ski Resorts Experience a Remarkable Makeover: Unofficial Networks takes you on a thrilling journey as they unveil the transformative changes happening in five popular ski resorts across the country. Discover the exciting improvements and innovations that await winter sports enthusiasts.
Government, Grants, & Policy:
🏞️💼 Legislation and the Growing Outdoor Recreation Economy: The Hill provides insights into how legislation could impact the flourishing outdoor recreation industry and its ability to welcome new enthusiasts. As the sector continues to expand, policymakers face the challenge of striking a balance between environmental protection and recreational accessibility.
🚲📜 California E-Bike Legislation: The New York Times reports on California's recent developments in e-bike legislation. As the state seeks to promote sustainable transportation options, new laws are poised to revolutionize the cycling landscape and boost the popularity of electric bikes in urban areas.
🚴♂️🏙️ A Pedal-Powered Incentive: Streetsblog unveils a study revealing the preferences of U.S. cyclists when it comes to e-bike incentives. The research suggests that offering e-bikes to cyclists could be a powerful motivation for them to choose more bike-friendly cities, influencing urban planning and transportation strategies.
🔥🌲 New Investments in Wildfire Protection: The USDA announces a fresh round of investments aimed at enhancing wildfire protection efforts. With the increasing threat of wildfires across the nation, these initiatives play a vital role in safeguarding communities, natural resources, and outdoor spaces.
🏞️💸 Michigan's Natural Resources Trust Fund Grants: Michigan Governor Gretchen Whitmer gives the green light to millions in grants from the state's Natural Resources Trust Fund. The funds will support a variety of outdoor projects, from park improvements to conservation efforts, enhancing outdoor experiences for residents and visitors alike.
📑🔍 The Legal Landscape of Outdoor Recreation: Lexology explores the legal aspects surrounding outdoor recreation, including liability, risk management, and regulatory compliance. As the outdoor industry continues to grow, legal considerations play a crucial role in ensuring safe and enjoyable experiences for outdoor enthusiasts.
🏕️🏛️ REI's Call to Action - Rallying for the Recreation for All Act: REI takes the lead in advocating for the passage of the Recreation for All Act, urging Congress to support this critical legislation. The act aims to enhance outdoor access and funding for public lands, ensuring that nature's wonders are accessible to all.
🌿🏛️ Agency without Agency - Congress Takes Aim at Interior Policy: A blog post from The Wilderness Society examines Congress's moves to undermine Interior Department policies, potentially threatening conservation efforts and public lands management.
🐟🛢️ NOAA Fisheries Prepares for $75 Million Contract: NOAA Fisheries is gearing up to issue a substantial contract, worth $75 million, to support habitat conservation and oil spill response efforts, highlighting the agency's commitment to safeguarding marine environments and promoting sustainability.
Products, Gear, & Gadgets:
🏔️👖 Arcade Unveils New Belt Buckle Innovation: Snow Industry News covers the latest development from Arcade, showcasing their new buckle innovation for adventure belt styles, promising enhanced functionality and durability for outdoor enthusiasts.
🌸🌞 What's in Store for Spring/Summer 2024 at OMA: The Daily Outdoor Retailer provides a sneak peek into the upcoming offerings at Outdoor Market Alliance, giving a glimpse of the exciting new products and trends that will shape the next season of outdoor adventures.
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