Issue No. 28: Living on the Edge 🧗🏼😬
Hey Outsiders! Welcome to Issue No. 28 of Outsider Insider. Not unlike this newsletter, extreme adventure tourism, really gets your blood pumping and makes you feel alive. In Issue No. 28, we dive into the heart-pounding world of extreme adventure tourism - with the adventure tourism global market estimated to reach a staggering $1.009 trillion USD by 2030, thrill-seekers are pushing the boundaries of exploration like never before. From scaling Mount Everest to embarking on Titanic expeditions and venturing into outer space, enthusiasts are willing to invest big bucks for once-in-a-lifetime experiences. But behind the allure lies a complex landscape of risks and rewards. Join us as we explore the dangers, heroic rescues, and the need for safety considerations in this exhilarating industry. Hold on tight!
Also, in this issue:
Winnebago Hits a Speed Bump in Q3: Revenue Plunge Steers Challenges for RV Industry 📉🌲
Organic Clothing Controversy Rocks Cotopaxi in California! 🌿🚫 Investigation Uncovers Potential Greenwashing Concerns
Preserving Our Natural Heritage: Conservation Efforts Shift Focus to Protecting Existing Parks 🌳🦜
Sustainability in the Age of Inflation: Rising Costs Impact Americans' Green Habits 💸🌍
Nature's Healing Power: Group Walking in the Great Outdoors Boosts Mental Health 🌳🚶
Sailing for Inclusion: ⛵️🌈 Together Outdoors Sets Sail for Equality and Diversity on the Water
Time to Play Outside! 🌳👦 RealClear Policy Calls on Congress to Champion Outdoor Access for Kids
Stay Hydrated Anywhere, Anytime! 💧🚰 LifeStraw Unveils Pocket-Sized Water Filter for Outdoor Enthusiasts
And more!
Let's go!
— Scott Crowder
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TREND REPORT
The Growing Market of Extreme Adventure Tourism: Analyzing the Risks and Rewards 🌍⚠️💰
Extreme adventure tourism has skyrocketed in popularity, attracting thrill-seekers with heart-pounding experiences that push the boundaries of exploration. People are really taking the No Fear T-shirt slogan from the ‘90s to heart - “If you are not living on the edge then you’re taking up too much space.” The global adventure tourism market size is estimated to reach USD $1.009 trillion by 2030, according to a new report by Grand View Research, Inc. However, behind the allure lies a complex landscape of risks and rewards. 🧗🏼
Scaling Mount Everest, the world's highest peak has long been the ultimate conquest for extreme adventurers. The New York Times brings attention to the heroic efforts of Sherpa rescuers who brave treacherous conditions to save the lives of those who pay a hefty price tag to reach the top of the highest peak. Their courage underscores the life-threatening risks for all those involved in pursuing these lofty ambitions.
The Wall Street Journal and Axios delve into the realm of extreme travel, where enthusiasts embark on extraordinary journeys to iconic destinations like the Titanic, outer space, and Antarctica and unveil the surging market for extreme tourism, with enthusiasts willing to invest significant sums for exhilarating experiences. The price of these adventures can range from thousands to hundreds of thousands of dollars, depending on the destination and the level of risk involved. (reported $250,000 ticket to board the failed Titan submersible) It's essential for adventurers to carefully weigh these costs against the potential thrills. 🚀🗻
As NPR highlights, the recent case of the missing Titan Submersible serves as a stark reminder of the unpredictable nature of extreme adventure tourism. The price of indulging in these heart-stopping experiences goes beyond financial considerations, encompassing potential safety risks and the need for robust rescue operations. ✈️💸
As the market for extreme adventure tourism continues to grow, estimated to be USD $282.1 billion in 2021, it's crucial for thrill-seekers to approach these endeavors with a balanced perspective. Evaluating the financial costs, potential hazards, and safety measures becomes paramount in ensuring a memorable yet safe experience, however, when you live on the edge, the potential for disaster is always one mistake away. 🏔️🌊
Business, Industry & Economy:
Rivian Joins the Charge: Reuters reports that electric vehicle manufacturer Rivian is set to adopt Tesla's charging standard, signaling a step towards standardization and interoperability in the EV charging infrastructure. This move aims to enhance the convenience and accessibility of charging options for electric vehicle owners. ⚡️🚗
Unlocking the Power of the Outdoors: The Colorado Sun dives into the success story of Icelab Gunnison, an outdoor recreation business that combines adventure and education. By offering guided trips and educational programs, Icelab Gunnison connects people with nature while fostering environmental awareness and outdoor skills. It's a powerful example of how outdoor experiences can inspire and educate simultaneously. 🏔️🌿
The Conservation Alliance Speaks: Trip Outside features an episode of The Conservation Alliance podcast, exploring important topics related to conservation and environmental stewardship. This podcast provides valuable insights into the efforts being made to protect and preserve our natural world. It's an engaging and informative resource for anyone passionate about the environment and the great outdoors. 🌎🎙️
The Rise and Fall of Hunter Boots: Bloomberg investigates the journey of Hunter Boots, a beloved footwear brand that faced financial challenges and ultimately fell into administration. The article delves into the factors that contributed to the brand's decline and highlights the complexities of the retail industry. It's a cautionary tale that sheds light on the ever-changing dynamics of the fashion world. 🌧️👢
Backcountry Ventures into the City: PR Newswire announces that outdoor retailer Backcountry is expanding its presence with a new retail location at The Grove in Los Angeles. This move brings the outdoor experience to the heart of the city, offering a diverse range of outdoor gear and apparel for urban adventurers. It's a thrilling development that brings the spirit of the wilderness to the bustling streets of Los Angeles. 🌲🌆
Bumpy Road for Winnebago Industries in Q3: Yahoo Finance reports on the challenging third-quarter results for Winnebago Industries, as the company faces a 38.2% decrease in revenue compared to the same period in Fiscal 2022. The downturn in sales highlights the obstacles encountered in the recreational vehicle industry amid evolving market conditions. Despite the setback, Winnebago remains determined to navigate these challenges and steer its way back to a path of growth and success. 📉🌲
Tragedy Strikes E-Bike Shop: Cycling Weekly shares a heartbreaking story of a fire that broke out in a New York e-bike shop, resulting in the loss of four lives. The incident serves as a reminder of the importance of safety measures and precautions when dealing with electric bicycles and related equipment. It's a tragic event that underscores the need for vigilance and proper protocols to ensure the well-being of both businesses and consumers in the cycling industry. 🔥🚲
Outdoor Retailer Inspiration Award Winners Announced! 🏆🌟 The Daily Outdoor Retailer brings us the exciting news of the Inspiration Award winners at the Outdoor Retailer show. These prestigious awards recognize outstanding contributions and innovations in the outdoor industry, celebrating brands and individuals who inspire others through their passion and dedication. Congrats 👏 to all the winners - Also, check out the daily recaps from this week’s Outdoor Retailer Summer Market - Day One, Day Two, & Day Three.
National Parks, Forests, and More Feeling the Crowds! 🏞️🚶♀️ The Conversation discusses the growing issue of overcrowding in US national parks, forests, wildlife refuges, battlefields, and seashores. As more people seek outdoor recreation, these beloved natural areas are experiencing significant strain, raising concerns about the long-term impact on wildlife, ecosystems, and visitor experiences.
Corporate Sustainability Starts with the CFO! 💼🌍 Forbes Tech Council explores the crucial role of the Chief Financial Officer (CFO) in driving corporate sustainability initiatives. The article emphasizes that sustainability should be a strategic priority embedded in financial decision-making processes, as CFOs have the power to shape and guide sustainable practices within organizations. By aligning financial goals with sustainability objectives, companies can make a positive impact on the environment while driving long-term business success.
Cotopaxi Faces Organic Clothing Controversy in California! 🌿🚫 Top Class Actions reports on an investigation into Cotopaxi, a popular outdoor brand known for its organic clothing. The article highlights concerns that Cotopaxi's organic products may not meet California's strict organic standards, potentially misleading consumers. The investigation raises important questions about transparency, labeling practices, and the integrity of organic certifications in the clothing industry.
REI Co-op Studios and Wondercamp Collaborate on "The Right to Joy" Film: 🚴♂️🎥 PR Newswire announces the release of "The Right to Joy," a film that explores community, perseverance, and inclusion in the world of cycling. This collaboration between REI Co-op Studios and Wondercamp aims to inspire and empower individuals through the transformative power of cycling, showcasing diverse voices and stories that highlight the joy and unity found in the cycling community.
"We Don't Demand Moral Purity" - Kate Williams on the Planet: 🌍💪 Pioneers Post features an interview with Kate Williams, CEO of 1% for the Planet, discussing the organization's approach to sustainability and impact. Williams emphasizes the importance of collective action and the need to recognize that striving for sustainability is a continuous journey. The interview highlights the role of businesses and individuals in driving positive change and the power of collaboration to address environmental challenges.
UK Consumers Turn to Outdoor Goods as Retail Sales Rise: 🇬🇧🛍️ Cycling Industry News reports on the increasing demand for outdoor goods in the UK, as retail sales experience a rise. The article highlights the shift in consumer behavior, with more people turning to outdoor activities and investing in outdoor equipment and gear. This trend reflects a growing appreciation for the benefits of outdoor recreation and the desire to embrace nature and adventure.
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Sustainability, Conservation & Environment:
3M Settles Lawsuit Over Forever Chemicals: 💰🌍 The New York Times reports on the $850 million settlement reached by 3M in a lawsuit related to the contamination caused by "forever chemicals." The settlement is aimed at addressing the health and environmental impacts of these persistent chemicals, highlighting the growing recognition and accountability surrounding chemical pollution.
National Forest Week Celebrates Our Forests: 🌳🎉 The National Forest Foundation invites us to celebrate National Forest Week, July 10-16, an annual event dedicated to honoring and raising awareness about our national forests. The week-long celebration showcases the importance of these natural treasures and the vital role they play in providing clean air, water, and wildlife habitats. It's an opportunity to connect with nature and support the conservation efforts for our cherished forests.
Mormon Crickets Invade Nevada: 🦗🔥 AP News highlights the infestation of Mormon crickets in Elko, Nevada, causing significant concerns for farmers and the environment. The article delves into the impact of the invasion, including crop damage and the potential ecological consequences. It sheds light on the challenges faced in managing such infestations and finding sustainable solutions to protect agricultural resources.
Debt-for-Nature Swaps: A Solution for Conservation? 🔄🌿 The Guardian explores the concept of debt-for-nature swaps as a potential way forward for conservation efforts. These innovative financial arrangements involve exchanging a portion of a country's debt for investments in conservation initiatives. The article examines the potential benefits and challenges of this approach, highlighting the opportunities for sustainable financing and biodiversity protection.
Salt Lake City Mayor Calls for Depoliticizing Climate Issues: 🏙️🌍 KSL.com reports on Salt Lake City's Mayor urging the depoliticization of climate issues and emphasizing the need for collaborative efforts to address climate change. The article highlights the mayor's call to unite across political divides and work towards sustainable solutions for the city and beyond.
Nature Journal Explores Potential of Synthetic Proteins: 🔬🧬 Nature.com presents a fascinating article discussing the promising applications of synthetic proteins in various fields, from medicine to materials science. The piece delves into the advancements and potential impacts of designing custom proteins with tailored functions, offering new possibilities for innovation and problem-solving.
Heatwaves Claim Lives in East India: ☀️💔 Bloomberg reports on the devastating consequences of intense heatwaves in East India, which resulted in the tragic deaths of nearly 100 people over a single weekend. The article sheds light on the deadly impact of extreme heat and highlights the urgent need for adaptation measures and climate resilience strategies to protect vulnerable communities.
US Braces for Weeks of Extreme Weather: 🌬️🌡️ The Guardian discusses the forecast of six weeks of extreme weather in the United States, including prolonged heatwaves and severe storms. The article explores the challenges posed by these weather events and the implications for public health, infrastructure, and the environment. It emphasizes the importance of preparedness and resilience in the face of climate-related challenges.
Conservation Efforts Focus on Protecting Existing Parks: 🌳🦜 The Wildlife Society highlights the importance of conserving species by prioritizing the protection of existing parks. The article emphasizes the value of preserving habitats and creating robust networks of protected areas to safeguard biodiversity and ensure the long-term survival of wildlife.
Nature Journal Explores Link Between Climate Change and Crop Failures: 🌾🌡️ Nature.com presents an insightful article examining the connection between climate change and crop failures. The piece delves into the complex factors contributing to agricultural challenges and explores potential strategies to mitigate the impacts of a changing climate on global food production.
Living Sustainably with Wildfires: 🔥🌿 The Hill provides thought-provoking insights on how to live more sustainably in the face of wildfires. The article discusses the importance of proactive measures such as land management, building design, and community preparedness to reduce the environmental and social impacts of wildfires.
Inflation Impacts Sustainability Habits: 💸🌍 Independent News reports that one in three Americans claim that inflation has affected their sustainability habits. The article explores the link between rising costs and sustainable choices, highlighting the need for accessible and affordable options to encourage environmentally friendly behaviors.
Fashion Brands Emphasize Impact Reports for Sustainability Communication: 👗♻️ Glossy.co examines the growing trend of fashion brands relying on impactful sustainability reports to communicate their environmental initiatives. The article delves into the use of flashy visuals and storytelling to engage consumers and foster transparency in the fashion industry's sustainability efforts.
Health, Wellness & Fitness:
Napping May Reduce Dementia Risk: 😴💡 ScienceAlert highlights a study suggesting that regular short naps could be an effective way to reduce the risk of dementia. The article explores the potential benefits of daytime napping on brain health and emphasizes the importance of sleep for overall well-being.
Group Walking in Nature Boosts Mental Health: 🌳🚶 Stylist.co.uk sheds light on the mental health benefits of group walking in nature. The article discusses how walking in a natural setting with others can improve mood, reduce stress, and foster a sense of connection and well-being.
Summer Focus on Kids' Mental Health and Wellness: ☀️👧🧒 CNN delves into the importance of prioritizing kids' mental health and wellness during the summer months. The article highlights the challenges faced by children, such as transitioning back to in-person activities and managing social and emotional well-being, and provides insights and tips for parents and caregivers.
Recreation Areas, Classes, and Activities Vital for U.S. Adults: 🏞️🎉 ActionHub.com shares the findings of a poll revealing that U.S. adults consider recreation areas, classes, and activities vital to their well-being. The article explores the role of outdoor recreation in promoting physical and mental health, highlighting the positive impact of engaging in recreational pursuits on overall wellness.
Diversity, Equity & Inclusion:
LGBTQ+ Inclusion in Mainstream Media Falls Short: 🌈📺 GLAAD's inaugural Advertising Visibility Index reveals that the quality and quantity of LGBTQ+ inclusion in mainstream media is still insufficient. The report examines the representation of the LGBTQ+ community in advertising and emphasizes the need for greater diversity and authentic portrayals in marketing campaigns.
Disney Proposes New Framework for Women's Sports Sponsorships: 🏀🏆 MarketingBrew.com reports on Disney's efforts to pitch advertisers on a new framework for women's sports sponsorships. The article highlights Disney's commitment to supporting and promoting women's sports, aiming to bridge the gender gap and create more opportunities for female athletes.
RV Industry Sees Growing Diversity: 🚐🌍 USA Today explores the increasing diversity within the RV industry. The article showcases the rising number of women entering the industry as consumers, influencers, and business owners, reflecting a shift toward inclusivity and representation. It underscores the importance of catering to a diverse audience and meeting the evolving needs of all RV enthusiasts.
Sailing for Inclusion: ⛵️🌈 Together Outdoors highlights the importance of inclusivity in sailing with their "Sailing for Inclusion" initiative. The article explores efforts to make sailing more accessible and welcoming to individuals from diverse backgrounds, promoting equality and fostering a sense of community on the water.
Camping with Color and Other Initiatives: 🏕️🎨 The Salt Lake Tribune sheds light on initiatives aimed at promoting diversity and inclusion in the camping industry. The article discusses programs and organizations that focus on engaging underrepresented communities in outdoor activities, encouraging participation, and breaking down barriers.
Denver Big Gear Show Embraces Retailer Inclusivity: 🏔️🛠️ The Colorado Sun highlights the Denver Big Gear Show's commitment to inclusivity in the outdoor retail space. The article explores the event's efforts to create a welcoming and diverse environment for retailers, promoting collaboration and providing opportunities for businesses owned by underrepresented groups.
Travel, Tourism, & Hospitality:
Cruise Industry Pivoting to Sustainability: ⚓️🌍 Yahoo Lifestyle explores the cruise industry's shift towards sustainability as it addresses environmental concerns. The article delves into the various initiatives and technologies being adopted by cruise lines to reduce their environmental impact, such as using cleaner fuels, implementing waste management strategies, and investing in green technologies.
Government, Grants & Policy:
Coastal Resilience Grant Boosts Climate Preparedness: 🏖️🌊 Smart Cities Dive highlights a new coastal climate resilience grant offered by NOAA as part of the Inflation Reduction Act. The grant aims to support communities in enhancing their resilience against the impacts of climate change, particularly in coastal areas vulnerable to rising sea levels and extreme weather events. It's a significant step towards building climate-ready cities and protecting coastal regions for future generations.
Pedestrian Safety Takes Center Stage: 🚶♀️🚦 GHSA provides valuable insights into pedestrian safety in their latest report. The article dives into the key findings, including the alarming increase in pedestrian fatalities and the factors contributing to these incidents. It emphasizes the importance of improving infrastructure, enhancing public awareness, and implementing effective policies to ensure the safety of pedestrians on our roads.
Congress Urged to Support Outdoor Access for Kids: 🌳👦 RealClear Policy advocates for bipartisan support in Congress to prioritize outdoor access and education for children. The article discusses the numerous benefits of outdoor activities for children's physical and mental well-being and calls for increased funding and resources to expand outdoor programs and initiatives. It highlights the transformative impact of nature on children's lives and urges policymakers to make it a national priority.
USDA Grants Drive Innovation in Conservation: 🌿💡 The USDA features the importance of grants in driving innovation in conservation efforts across the country. The article explores the diverse range of projects and initiatives supported by USDA grants, from forest restoration to community-based conservation programs. It showcases the significant role grants play in fostering innovation and collaboration to protect and sustain our natural resources.
Conservation and Land Management Debate in the West: 🏞️🤝 Vail Daily sheds light on the ongoing debate between the Biden administration's push for conservation and the GOP's stance on ranching and mining in the Western United States. The article examines the differing perspectives and interests at play and highlights the need for a balanced approach that considers both conservation and economic activities. It's a complex issue that underscores the importance of finding common ground for the sustainable management of our public lands.
Products, Gear & Gadgets:
The North Face Recognized as a Time100 Company: ⏰🏔️ Time highlights The North Face as one of its Time100 Companies for 2023, recognizing its impact and influence in the outdoor industry. The article delves into The North Face's commitment to sustainability, innovation, and social responsibility, showcasing the brand's continuous efforts to make a positive difference.
Klymit Introduces Cedar Mesa Cot: 🛏️🏕️ Yahoo Finance features Klymit's latest innovation, the Cedar Mesa Cot, which offers enhanced comfort and convenience for outdoor enthusiasts. The article highlights the cot's lightweight design, durability, and easy setup, making it a desirable option for camping and outdoor adventures. Klymit continues to elevate the outdoor experience with its innovative products.
LifeStraw Introduces Pocket-Sized Water Filter: 💧🚰 PR Newswire announces the launch of LifeStraw's new pocket-sized water filter, expanding access to clean drinking water for outdoor enthusiasts on the go. The article showcases the portability and efficiency of the iconic LifeStraw filter, enabling individuals to stay hydrated and safe during their outdoor pursuits. It's a game-changer for adventurers seeking reliable water filtration solutions.
Tune Outdoor Launches Pop-Up Truck Camper: 🚚🏕️ Business Den highlights the debut of Tune Outdoor's first pop-up truck camper, offering a versatile and convenient camping experience. The article explores the camper's features, including its compact design, lightweight construction, and customizable options. Tune Outdoor aims to provide adventurers with a comfortable and hassle-free way to enjoy the great outdoors.
Quote of the Week:
“If you’re not living on the edge, you’re taking up too much space.”
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