Issue No. 27: The Outdoors Gets a Participation Trophy 🏆
Hey Outsiders! Welcome to Issue No. 27 of Outsider Insider where we delve into the highly anticipated Outdoor Industry Association (OIA) 2023 Outdoor Participation Trend Report, which unveils the latest trends and insights shaping the outdoor recreation landscape. 🏔️🌿 As the industry continues to gain momentum, we explore the key findings and takeaways from the report, shedding light on the growth of outdoor activities, diversity within the participant base, sustainability trends, and more. Get ready to dive deep into the data and discover the exciting developments in the outdoor industry.
Also, in this issue:
🌲🎉🌄 Outdoor Adventure X Show: Where Thrills and Gear Take Center Stage
🚤💰🌊 Cruising Towards Success: Recreational Boat Market Sets Sail for Profitable Waters
🏞️📣 National Parks Traveler Podcast Explores the Expansion of the National Park System
🤜☀️🤛 The Solar Energy Dilemma: Environmentalist vs. Environmentalist - NPR Explores the Complexities of a Solar Project's Location Battle
🌳🎉🥾 Juneteenth: Outside Online Pays Tribute to BIPOC Trailblazers
☀️🌍🌆 BBC News Explores Urban Strategies to Beat the Heat as European Cities Face Scorching Heatwaves Amid Climate Crisis
♻️💰👕 Goodwill Project Explores the Sustainability and Cost Challenges of Clothing Repair - Spoiler It’s Expensive
And more!
Let's go!
— Scott Crowder
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TREND REPORT
🌲📈 Outdoor Industry's Momentum Continues: 2023 Outdoor Participation Trend Report Unveiled By OIA 🚀
📸 Credit: OutdoorIndusty.org
In a world hungry for adventure and fresh air, the Outdoor Industry Association (OIA) has released its highly anticipated 2023 Outdoor Participation Trend Report, showcasing the continued growth and evolution of outdoor activities. 🏔️🌿 The report reveals key insights into outdoor participation, comparing and analyzing trends from previous years to provide a comprehensive picture of the industry's progress. Let's dive into the data and unpack the story behind the numbers.
📊 Eighth Consecutive Year of Growth: In a remarkable feat, the outdoor recreation participant base reached a new high in 2022, with a 2.3 percent increase to a record 168.1 million participants, representing 55 percent of the U.S. population aged six and older. While participation rates soared, the number of outings per participant saw a slight decline, marking the first dip since the pandemic began in 2020.
🌈 🙋🏾♂️Outdoors for all: But the real story lies in the growing diversity of the outdoor recreation community. In 2022, the participant base became more inclusive, witnessing notable increases in participation among Black, Hispanic, and LGBTQIA+ individuals. This surge in diversity signals a positive shift towards equal access and representation in the great outdoors.
🔍 A Comparative Analysis: Notably, 80 percent of outdoor activity categories experienced growth, encompassing both popular pursuits like camping and fishing, as well as emerging trends such as sport climbing and skateboarding. Comparing this data to the 2022 report, we see a continuation of the positive trend, with an overall participation increase of 5% year-over-year. The 2021 report, influenced by the COVID-19 pandemic, showed a 7% surge in outdoor participation as people sought solace in nature amid lockdowns and restrictions. This year's report reflects the sustained interest in outdoor activities as people prioritize health, well-being, and connection with the natural world.
📈 Trending - Sustainability and Stewardship: The OIA report also emphasizes the need for sustainable practices and environmental stewardship within the industry. With 73% of participants expressing concern for the environment, it is clear that sustainability is a key consideration for outdoor enthusiasts. This growing awareness underscores the industry's responsibility to prioritize eco-friendly initiatives and minimize its ecological footprint.
👉 Takeaways for Industry Players: The 2023 Outdoor Participation Trend Report showcases the industry's continued momentum, highlighting the enduring appeal of outdoor activities and the transformative power of nature. 🌳 As more people embrace the outdoors, it's crucial for industry players to leverage the data and insights provided by the report to drive sustainable growth, inclusivity, and environmental responsibility, ensuring a bright future for outdoor recreation.
🌍 Looking Ahead: As the outdoor industry continues to flourish, the OIA report offers valuable insights for businesses and organizations. By catering to diverse audiences, developing innovative products, and embracing sustainable practices, industry players can capitalize on the outdoor recreation trend and foster a vibrant and inclusive community of outdoor enthusiasts.
To view the full report, join OIA as a member - outdoorindustry.org/membership
Business, Industry & Economy:
EVs Hit the Road with a Volunteer Twist: ⚡🚘 The New York Times reports on the rise of electric vehicle ride-sharing programs that rely on volunteer drivers, showcasing the growing community-driven initiatives in the transportation sector. As more individuals step up to offer their electric vehicles for shared rides, this innovative approach aims to promote sustainability and foster a sense of camaraderie among eco-conscious commuters.
Revolutionary Rivian Dealerships: Where Experience Meets Electric: 🚙⚡ Fast Company takes us inside Rivian's unique dealership model, which reimagines the car-buying experience for electric vehicles. With a focus on immersive, hands-on encounters and sustainable design, these dealerships aim to showcase the future of automotive innovation.
Ten Thousand Raises the Bar and $21 Million: 💪💰 Retail Dive highlights activewear direct-to-consumer brand Ten Thousand, as it secures a $21 million funding round. With a commitment to quality, fit, and personalized experiences, Ten Thousand continues to disrupt the activewear market, empowering fitness enthusiasts to achieve their goals in style.
Teamsters Make Their Move: UPS Faces Strike Vote: ⚖️✊ The Washington Post sheds light on the tense negotiations between the Teamsters union and UPS, as workers weigh the possibility of a strike. This labor dispute reflects the ongoing struggles for fair wages and improved working conditions in the retail and delivery sector, underscoring the power of collective action. If and how long a strike might last, has us wondering if we should do our Christmas shopping in July. 🤔
Surf's Up in Abu Dhabi with Kelly Slater Wave Company: 🌊🏄 Shop Surf Eat shares exciting news as the Kelly Slater Wave Company licenses its groundbreaking surf technology to Abu Dhabi. With the promise of perfect artificial waves, this partnership sets the stage for an exhilarating surfing experience in unexpected locations.
Outdoor Adventure X Show - A Smash Hit: 🌲🎉 The Daily Outdoor Retailer brings us a report and captivating photos from the first Outdoor Adventure X Show. This immersive event, packed with the latest gear and thrilling experiences, left attendees buzzing with excitement. From adrenaline-pumping activities to awe-inspiring landscapes, this show proves that outdoor adventure is always in style.
Vail and Austria: A Match Made in Innovation: 🎿🌍 Vail Daily explores the budding relationship between Vail, Colorado, and its sister resort in Austria, showcasing the potential for cross-pollination of ideas and innovation between these two mountain communities. As they exchange knowledge and collaborate on sustainability initiatives, this partnership paves the way for exciting advancements in the resort industry.
Unmasking Greenwashing: The Power of Precise Language: 🌿💚 Sustainability Mag emphasizes the importance of using precise language to combat greenwashing. With sustainability becoming a buzzword, this article highlights the need for clear and accurate communication to ensure authenticity and promote genuine environmental efforts.
Patagonia Inspires with Values-driven Email: 🏔️💌 Inc. Magazine shares the powerful impact of an email from Patagonia that reminds customers of the importance of living out their values. As a brand renowned for its commitment to environmental and social causes, Patagonia's message serves as a rallying cry to align personal values with consumer choices.
Sailing Towards Success - Recreational Boat Market is Cruisin’: 🚤💰 Yahoo Finance dives into the thriving recreational boat market, which is projected to be worth $25 billion. As more people seek outdoor leisure activities, the demand for boats is surging, presenting lucrative opportunities for manufacturers and dealers. Whether it's cruising on serene lakes or exploring vast oceans, the recreational boat market is riding the waves of success.
Fashion Reimagined: ♻️👕 The Guardian highlights four forward-thinking fashion brands that are leading the charge in sustainability by embracing repair and upcycling to give their garments a second life. These innovative initiatives are revolutionizing the industry and paving the way for a more environmentally conscious approach to fashion.
New Leadership at VF Corporation: 🌟 VF Corporation, a global apparel company, announces the appointment of Bracken Darrell as its President and CEO, injecting fresh leadership and vision into the organization. This strategic move sets the stage for future growth and innovation within the company and the broader fashion industry.
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Sustainability, Conservation & Environment:
Building Resilience Against Wildfires - Cracking the Code: 🔥🏢 Smart Cities Dive explores the importance of fire-resistant building codes in protecting homes from devastating wildfires. With climate change fueling more frequent and intense fires, implementing stricter codes and incorporating resilient materials can safeguard communities and reduce the risk of destruction.
Sinking Cities - The Battle Against Subsidence: 🌊⚠️ National Geographic delves into the alarming phenomenon of sinking cities, where subsidence threatens the very foundations of urban areas. As groundwater extraction and coastal erosion take their toll, cities like Jakarta and New Orleans face the challenge of combating sinking land and rising sea levels.
The Dark Side of Amazon Returns: ♻️📦 Fast Company sheds light on the environmental consequences of Amazon returns, exposing the hidden waste generated by the e-commerce giant's return process. From excessive packaging to the fate of returned items, this article explores the sustainability implications of the booming returns industry.
Seaworld and Emirates Join Forces to Save Marine Life: 🐬✈️ AP News highlights the partnership between Seaworld and Emirates Marine Life Park in Dubai, aimed at conservation and education. By collaborating on research and conservation efforts, they strive to protect marine life and raise awareness about the importance of ocean conservation.
Leading by Example - UK's Amendment to Curb Deforestation Funding: 🌳🇬🇧 The Nature Conservancy celebrates the UK's groundbreaking amendment to curb funding for deforestation. By tackling the financial support that fuels deforestation, the UK sets an example for global action to protect forests and biodiversity.
Climate Crisis - The Urgent Need for Bold Action: 🌍🔥 Alternet sheds light on the escalating climate crisis and the critical need for swift and ambitious action. With rising global temperatures, extreme weather events, and biodiversity loss, this article highlights the urgency of addressing climate change on a systemic level.
Restoring the Longleaf Pine - A Vital Ecosystem Revival: 🌳🌿 Popular Science explores the efforts to restore the longleaf pine ecosystem, a once-thriving habitat in the Southeastern United States. This restoration initiative aims to bring back the diverse plant and animal species that depend on the longleaf pine, while also mitigating climate change and promoting resilience. It's a remarkable endeavor that showcases the power of ecological restoration in preserving biodiversity.
Reef Sharks at Risk of Extinction: 🦈❗️ WCS Newsroom reports on a study revealing that reef sharks face a much higher risk of extinction than previously thought. Factors such as overfishing and habitat degradation pose significant threats to these apex predators and the health of coral reef ecosystems. This study underscores the urgent need for conservation measures to protect reef sharks and maintain the balance of marine ecosystems.
Expanding the National Park System - Preserving Our Natural Heritage: 🏞️📣 National Parks Traveler podcast delves into the topic of expanding the National Park System to safeguard more of our natural heritage. This episode explores the benefits of expanding protected areas, the potential challenges, and the role of legislation in shaping the future of national parks.
Major Companies and Investors Join Forces to Push EPA for Stronger Climate Action: 🌍💼 Yahoo Finance reports on a collaborative effort by major companies and investors urging the Environmental Protection Agency (EPA) to take stronger action on climate change. This collective push emphasizes the importance of robust regulations and policies to address the climate crisis and transition to a sustainable future. It's a powerful demonstration of corporate responsibility and the growing recognition of the need for decisive climate action.
New Species of Duck-Billed Dinosaur Unearthed in Chile's Fossil Riches: 🦆🦕 Sky News reveals the discovery of a new species of duck-billed dinosaur in Chile after decades-long investigation. This exciting find sheds light on the rich prehistoric heritage of the region and provides valuable insights into the diversity of dinosaurs during the Late Cretaceous period. It's a remarkable discovery that expands our understanding of Earth's ancient inhabitants.
The Solar Energy Battle - Environmentalist vs Environmentalist: 🌞📍 NPR delves into the ongoing debate surrounding a solar energy project's location and its implications for land use and renewable energy development. The article explores the complexities of balancing renewable energy goals with environmental considerations and community concerns. It's a thought-provoking discussion that highlights the challenges and opportunities in transitioning to a clean energy future.
Investigation into the ESG Ratings of Fashion Brands: ♻️📊 Financial Times investigates the environmental, social, and governance (ESG) ratings of fashion brands and their commitment to sustainability. The article delves into the complexities of ESG ratings and highlights the discrepancies in how brands are assessed. It calls for more transparency and standardized metrics in evaluating sustainability efforts within the fashion industry. It's a comprehensive examination of the challenges and opportunities in driving sustainable practices in one of the most impactful industries worldwide.
Diversity, Equity & Inclusion:
Juneteenth - Celebrating Outdoor Leaders and Diversity in the Outdoors: 🌳🎉 Outside Online pays tribute to Juneteenth by highlighting the achievements of outdoor leaders from diverse backgrounds. The article celebrates the contributions of Black, Indigenous, and People of Color (BIPOC) individuals in shaping the outdoor industry and promoting inclusivity in outdoor spaces. It emphasizes the importance of representation and access to nature for all communities. It's a joyful recognition of the progress made and a reminder of the work that still lies ahead in creating a more inclusive and equitable outdoor community.
Vail Resorts Embraces Inclusivity: 🌈⛷️ Vail Resorts is getting ready to host a series of exciting and inclusive Gay Ski Weeks across its breathtaking mountain destinations. These events promise unforgettable experiences on and off the slopes, celebrating diversity and fostering a welcoming environment for all winter sports enthusiasts.
Travel, Tourism, & Hospitality:
Charting a Sustainable Path - Net Zero Hotels and the Future of Sustainable Tourism: 🌿🌍 Hospitality Net dives into the concept of sustainable tourism and the rising trend of net zero hotels. The article explores how hotels are embracing renewable energy, energy-efficient technologies, and sustainable practices to minimize their environmental impact and contribute to a greener future. With a focus on carbon neutrality and responsible operations, these net-zero hotels are setting a new standard for sustainable tourism and reshaping the industry's approach to environmental stewardship.
From Mining to Recreation - Tumbler Ridge's Battle Against Wildfires: 🔥🌲 CBC News tells the inspiring story of Tumbler Ridge, a mining town in British Columbia that successfully rebranded itself as an outdoor recreation destination. However, as wildfires become more prevalent, the town faces the challenge of maintaining its newfound identity while safeguarding against the devastating effects of wildfires. This article explores how Tumbler Ridge is navigating this delicate balance, highlighting the resilience and determination of the community in the face of adversity. Despite the challenges, Tumbler Ridge remains committed to preserving its natural beauty and offering visitors a unique outdoor experience amidst the wild beauty of British Columbia.
Government, Grants & Policy:
Congressional Letter Urges Protection of BLM Public Lands 📜🏞️ The Conservation Alliance shares a letter from Congress addressing the importance of preserving public lands managed by the Bureau of Land Management (BLM). This call for protection emphasizes the ecological and recreational value of these lands and advocates for responsible management practices.
European Cities Battle Extreme Heat Amid Climate Crisis: ☀️🌍 BBC News sheds light on the impact of extreme heatwaves on European cities as the climate crisis intensifies. With temperatures soaring to record highs, urban areas are facing significant challenges in ensuring the well-being and safety of their residents. The article explores the measures being taken by cities like Athens, Madrid, and Milan to combat the heat, including the creation of cooling centers and the implementation of green infrastructure.
Idaho to Receive $38 Million in Federal Funding for Public Lands 🏞️💰 Idaho Capital Sun reports that Idaho is set to receive $38 million in federal Payment in Lieu of Taxes (PILT) funding for public lands. The funding will provide much-needed support for local communities that host federal lands and compensate them for the revenue lost due to the tax-exempt status of these lands. This financial boost will contribute to the preservation and maintenance of Idaho's precious natural landscapes, ensuring their accessibility and enjoyment for future generations.
Outdoor Recreation Roundtable Celebrates Great Outdoors Month: 🌲🎉 RV Business highlights the Great Outdoors Month celebration organized by the Outdoor Recreation Roundtable (ORR). The event aims to promote the benefits of outdoor recreation and the positive impact it has on individuals and communities. Through various activities and initiatives, ORR seeks to raise awareness about the importance of outdoor recreation and its contributions to the economy and well-being.
Conservation Leases on Public Lands Granted by New Rule: 🌿🏞️ Yahoo Lifestyle covers the new rule that allows for conservation leases on public lands. This policy shift opens up opportunities for private entities to lease federal lands for conservation purposes, protecting important ecosystems and promoting sustainable land management practices. The article examines the potential benefits and challenges associated with this new approach, emphasizing the importance of balancing conservation efforts with public access and responsible land use. It's a step towards safeguarding our natural heritage and fostering environmental stewardship."
Products, Gear & Gadgets:
Leki Introduces Sustainable Trekking Pole Made from Hemp 🌿⛰️ Snow Industry News highlights Leki's innovative approach to sustainability with the introduction of a trekking pole made from hemp. By utilizing this eco-friendly material, Leki aims to reduce the environmental impact of its outdoor products without compromising on performance. The article explores the benefits of hemp as a sustainable alternative and discusses Leki's commitment to promoting responsible manufacturing practices.
The Surprising Products That Contain Plastic: 🚫🌍 Bloomberg uncovers the hidden plastic in everyday items in an eye-opening feature. From tea bags to chewing gum, many products contain plastic components that contribute to environmental pollution. The article sheds light on this issue and emphasizes the importance of consumer awareness and conscious choices in reducing plastic waste.
5 Out-of-the-Box Sustainability Ideas: 💡🌱 The Next Web explores unconventional sustainability ideas that tackle environmental challenges in unique ways. From utilizing gelatinized marine waste for biodegradable packaging to creating seaweed straws as an alternative to single-use plastics, these innovative concepts offer creative solutions to promote sustainability. The article showcases the power of innovation and creative thinking in addressing pressing environmental issues.
Goodwill Project Finds Clothing Repair Sustainable but Expensive: ♻️💰 Mission Local delves into the sustainability and economic aspects of clothing repair, highlighting a project by Goodwill that explores the viability of repairing garments instead of disposing of them. While clothing repair is a sustainable practice, the article discusses the challenges associated with cost and accessibility. It raises important questions about the affordability and scalability of repair initiatives in the fashion industry. It's a thought-provoking piece that encourages us to rethink our consumption patterns and consider the true cost of sustainable practices.
Quote of the Week:
“Nature always wears the colors of the spirit.”
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