Issue No. 1: 2022 was IN-TENTS
January 5, 2023
Happy New Year Outsiders! Thanks for subscribing to Outsider Insider and for opening up Issue No.1. Want to take a peak behind the curtain and learn more about how this all came to be? Learn more here.
In this week’s edition:
Outdoor Travel in 2022, predictions for 2023
Airbnb Categories
Whoop x Athletic Brewing Company 🤝
Outdoor Hockey 🏒
⚡️bikes & cars
— Scott Crowder
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Outdoor Travel = More Glamping 🏕
2022 was IN-TENTS. According to Kampgrounds for America Inc (KOA), a record 58 million households across the US and Canada pitched tents or took a more glamorous experience through “glamping”. We don’t blame the “glampers” one bit, not having to fumble with the tent poles, sounds like a surefire way to enjoy every minute of the experience.
Bloomberg Reports Other Outdoor Travel Trends Include:
Nature breaks have worked their way into the vacation itinerary - not bathroom breaks 🚽 but intentional time in nature is now mainstream.
Campgrounds are scaling up to compete with resorts and vacation rentals (Airbnb, VRBO).
Travel industry continues to battle with its climate impacts and ability to positively impact its host communities and businesses.
Facilities to accommodate families are still a priority as the need to attract families and ingrain outdoor experience in the youth is crucial to future industry stability and growth.
Collaborative and shared-impact strategy is an important factor for the outdoor travel industry to succeed in 2023.
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Airbnb, it’s more like Airbn-SKI ⛷
Last spring, Airbnb went through one of its biggest platform redesigns to improve the discovery and booking features. One of the additions was Airbnb Categories which allows users to “organize homes by what makes them unique, which helps people discover places they wouldn’t have otherwise found.” Some of these categories include amazing pools, national parks, surfing, lakefront, beach, and skiing. Many categories have an outdoor recreation inspiration with Airbnb having over 300,000 homes listed in the skiing category on the platform. This week Airbnb released a skiing-specific commercial to further push the outlet as one for an epic ski getaway.
The company also released a list of the “Most wish-listed ski-in, ski-out listings” which have us drooling on our keyboards.
Top locations include:
Lac-Beauport, Canada
Gaular, Norway
Pelkosenniemi, Finland
Walden, CO, USA
Mordarka, Poland
Big Sky, MT, USA
Breckenridge, CO, USA
Basya, VA, USA
Running Springs, CA, USA
Elka Park, NY, USA
Time to hit the slopes…
Two (non-alcoholic beers) for the Trails
Athletic Brewing Company and Whoop team up to measure the effects of alcohol on sleep, recovery, and fitness. They have also collaborated on a product line for Whoop with all proceeds going to support Athletic Brewing Company’s Two for the Trails program which protects and restores local trails. Two for the Trails is named after one of Athletic Brewing Company’s fathers who always packed two beers for the trails to celebrate the time outdoors. Since the inception of the Two for the Trails program, Athletic Brewing Company has donated over $2 million to trail systems and projects throughout the US, Canada, the UK, and Australia. Whoop members have long documented the benefits of not drinking according to their Whoop Data.
Want to try a Dry January with Whoop? Here are 6 reasons to give it a shot.
better sleep
more meaningful workouts
higher heart rate variability (HVR)
lower resting heart rate (RHR)
Improved digestion
easier to lose weight
Hockey the way it was meant to be played
Outside and in one of the most historic ballparks in the world. Alright, maybe not the last past, but that is exactly what the NHL did this year when it returned to Fenway Park in Boston, MA. This is the second time Fenway has played host to the Winter Classic, the first was in 2010. The 2022 installment of the NHL’s marquee mid-season event saw the Boston Bruins, host the Pittsburgh Penguins, where the Bs took home the 2-1 victory. Next year, the event will head west. The Seattle Kraken will host the Las Vegas Golden Knights at T-Mobile Park on January 1, 2024.
News & Notes
🌏 In one of Patagonia’s first moves since making the “Earth its only shareholder” - the company has contributed to over $20 million raised to purchase conservation easements on 44,000 acres of land near Bristol Bay in Alaska.
AllTrails released 2022 by the Numbers and it’s impressive. The platform’s 46 million members covered 170 million miles and spent 73 million hours outside.
Confluence of States released their 2022 Outdoor Report to recap the efforts and successes of the 16 member states.
❄️ Outdoor Retailer Snow Show Returns to Salt Lake City next week - January 10-12 - the first event since leaving Colorado after five years.
We know drinking enough water each day is good for hydration but now we know it may also slow down aging and prolong a disease-free life thanks to a study by the National Institutes of Health.
1% for the Planet recaps 2022 with stellar numbers - certified $66 million in giving to environmental partners and added over 1,800 business members to their global network.
Vail Resorts, Boyne Resorts, Powdr, and Alterra Mountain Company all come together to form the Mountain Collaborative for Climate Action with big plans for 2023 to take unified action on climate change.
Winter Olympics in the Desert? Sure, why not says Saudi Arabia who reportedly is willing to dish out $500 billion to build a futuristic ski resort.
It’s never too early to start planning your outdoor adventure - park permits, and campsite reservations are good things to tackle in January
Winter is here - time to refresh your winter hiking cold weather gear with these 15 winter hiking essentials.
Biden’s final water rule was released to ensure stronger protections for the nation’s wetlands, rivers, and streams.
🎂 Cake, the electric motorbike manufacturer that outfits groups in Africa through their Anti-Poaching Initiative backs Project Kidd to develop electric all-terrain vehicles to support sustainable and responsible agriculture.
Big 👍 from the EPA for Sugarloaf and the massive expansion plans which will cost them over $104 million and develop approximately 550 acres. The expansion includes terrain, housing, and a future mountain bike park.
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