Issue No. 71: LIVSN the dream 💰

Hey, Outsiders!

In today’s issue:

Invictus Games head to Whistler Blackcomb 🛡
Bikes pedal over $400B to US GDP in 2022 🚲
TED Talk Doc prescribes conservation 🩺
Hotels are embracing health and wellness and even running clubs to appeal to visitors 🏨
Skittenz, a Colorado-based mitten company wants you to know the slopes like the back of your hand ✋

…and a whole lot more.

Let’s go! 🤙

— Scott Crowder

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Company Spotlight:

🌿 LIVSN: From Crowdfunding to Seed Funding 💵

In a world where sustainable practices and conscious consumerism are gaining momentum, Livsn, an outdoor apparel company, is making waves with its unique approach to business. From crowdfunding its way to success to launching a second-hand marketplace, Livsn is redefining the outdoor apparel industry with innovation, compassion, and resilience.

🌱 Crowdfunding with a Purpose: Livsn's journey began with a mission to create sustainable, durable outdoor clothing. What sets them apart is their unconventional path to funding. Instead of relying solely on traditional investors, Livsn embraced crowdfunding as a means to fuel its growth. Their Kickstarter campaign raised over $400,000, reflecting a community of outdoor enthusiasts who believed in Livsn's vision of quality and sustainability.

🛒 Second-Hand Marketplace: Livsn's commitment to sustainability doesn't end with their new products. The company recently introduced a second-hand marketplace, Livsn Well Worn Gear. This innovative platform allows customers to buy, sell, and trade their pre-loved Livsn gear. By extending the life cycle of their products, Livsn not only reduces waste but also provides budget-friendly options for outdoor enthusiasts.

🧘‍♂️ Founder's Redemption Story: Livsn's journey is deeply intertwined with its founder, Andrew Gibbs-Dabney, whose life took a remarkable turn from incarceration to entrepreneurship. Andrew's transformation and his dedication to creating a positive impact on society inspire the company's values and ethos. Livsn's commitment to hiring formerly incarcerated individuals demonstrates its belief in second chances and the power of redemption.

💰 Seed Investment from RZC Investments: To further its mission, Livsn secured a significant round of seed investment from RZC Investments, a firm known for supporting innovative and purpose-driven businesses. This investment will enable Livsn to expand its product offerings, reach a broader audience, and continue pushing the boundaries of sustainable outdoor apparel.

Livsn's story is a testament to the power of resilience, sustainability, and the belief that positive change is possible in any circumstance. As they redefine the outdoor apparel industry, Livsn is not just creating clothing; they're crafting a legacy of sustainability, redemption, and community support that resonates with outdoor enthusiasts and conscious consumers alike.

Business, Industry, & Economy:

🏃‍♀️ Strava Introduces Direct Messaging: Fitness and social platform Strava is adding a direct messaging feature, enabling users to connect with fellow athletes for discussions and coordination around fitness activities. This new feature enhances the platform's social and community aspects.

🏞️ Outdoor Equipment Sales Soar: According to the Daily by Outdoor Retailer, outdoor equipment sales have surged by 37% compared to pre-pandemic levels. This remarkable increase suggests a strong and sustained interest in outdoor activities and gear, reflecting a shift in consumer preferences toward outdoor recreation and adventure.

🛒 Brands Ditch Black Friday: Brands like Typology, Patagonia, and IKEA chose to skip Black Friday sales events, opting for more sustainable and eco-conscious approaches. This reflects a growing trend among companies to prioritize values and sustainability over consumerism.

🏔️ Invictus Games Partners with Whistler Blackcomb: Following Prince Harry's visit, the Invictus Games has formed a partnership with Whistler Blackcomb, strengthening the connection between adaptive sports and outdoor recreation. This collaboration aims to support and empower wounded, injured, and sick veterans through sports.

🌟 Best Customer Service: Forbes releases its list of companies offering the best customer service, recognizing businesses that prioritize customer satisfaction and support. Exceptional customer service remains a key factor in building and maintaining strong brand loyalty, REI comes in at #3.

🚴‍♂️ Bike Industry's Economic Impact: PeopleForBikes sheds light on the significant contribution of the bike industry to the U.S. economy. A deeper look reveals that the bike business added over $400 billion to the U.S. GDP in 2022, emphasizing its economic importance.

👟 Nike's Logo Dispute: Nike takes legal action against a Colorado ski company over the use of a logo resembling Nike's iconic Jumpman logo. The legal battle highlights the importance of protecting brand identities in the competitive world of sports and fashion.

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Sustainability, Conservation, & Environment:

🦡 Wolverines Listed as Threatened: The U.S. Fish and Wildlife Service has listed wolverines as threatened under the Endangered Species Act. Learn more about the significance of this decision and its implications for wolverine conservation.

🌿 Nature's Role in Business: The future of business is increasingly intertwined with the preservation of nature. As highlighted by the Financial Times, managing biodiversity is a complex challenge, but the consequences of inaction are becoming increasingly evident. Explore the critical link between nature conservation and the sustainability of business operations.

🌿 Nature Conservation's Climate Solution: CBS News dives into how nature conservation can play a pivotal role in addressing the climate crisis. Explore the innovative strategies and approaches that link nature preservation to climate solutions.

🌨️ Warming Winters in the Mountain West: Discover how the warming climate in the Mountain West region is posing threats to water supplies and the ski industry. Uncover the challenges and impacts of changing winter conditions in this picturesque area.

Health, Wellness, & Fitness:

🌍 A Doctor's Prescription for Conservation: Delve into a thought-provoking TED Talk where a doctor prescribes conservation as a remedy for both human health and the well-being of the planet. Discover how safeguarding our natural environment can be the best medicine for a sustainable and healthier future.

🚶‍♂️ Walkability Boosts Green Space Benefits: Research suggests that for green spaces to have the most significant health benefits, they should be walkable. Walking in nature contributes positively to mental and physical well-being, emphasizing the importance of accessible and pedestrian-friendly green areas.

Diversity, Equity, & Inclusion:

🎿 Bridging Cultures on the Slopes: Explore the meaningful connection between modern-day skiers and Native American spirituality as they come together on the slopes. The Denver Post delves into the shared appreciation for nature, adventure, and the spiritual connection that transcends cultural boundaries, enriching the skiing experience.

Government, Grants, & Policy:

🌄 Wyoming's Outdoor Ambitions: Wyoming's outdoor recreation sector holds the potential to become an economic powerhouse. With its stunning natural landscapes and diverse activities, the state is well-positioned to leverage its outdoor assets for economic growth. Discover the opportunities that lie ahead for the Cowboy State.

🚴‍♂️ Promoting Recreation on Public Lands: A new recreation bill aims to encourage activities like biking and target shooting on public lands, fostering outdoor enjoyment and economic growth. This legislation showcases a rare collaboration between conservationists and sportsmen, highlighting the importance of outdoor recreation for all.

🤝 Uniting for Conservation: A bill is bringing together unlikely allies, promoting conservation and outdoor recreation. This rare collaboration between diverse groups underscores the shared commitment to preserving the environment and promoting responsible outdoor activities.

Travel, Tourism, & Hospitality:

🏨 Hotels Get Creative: In the quest to attract vacationers and business travelers alike, hotels are going the extra mile to keep their guests active, well-rested, and entertained. From in-room fitness equipment to sleep-enhancing amenities and running clubs, the hospitality industry is reimagining the guest experience to cater to the modern traveler's needs.

Products, Gear, & Gadgets:

🏂 Ski Trail Maps at Your Fingertips: A Colorado company is revolutionizing the way you navigate ski resorts by putting trail maps on your mittens! Skittenz, created by two entrepreneurs, are mitten skins with trail maps that slide over your gloves, offering an innovative and convenient way to hit the slopes. Functional and fashionable!

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