Issue No. 58: Hooks & Bullets Drive $394 Billion💰
Hey, Outsiders! In today’s issue:
2022 US Fish and Wildlife Survey results are in and the impact is 🤯
Trust for Public Land big hire, Alterra Mountain Company acquisition & Stio sustainability pledge
Western Parks Association dangles a carrot to drive support (the carrot is AllTrails!)
Headspace x Oura, NPR covers accessibility and inclusion
✌️ new Wildlife Refuges, Hilton’s 2024 Trend Report…
…and a whole lot more. Have a good day and enjoy the weekend!
Let’s go! 🏃🏼♀️
— Scott Crowder
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Hooked on Nature: Unpacking the US Fish and Wildlife's 2022 Recreation Survey 🎣
The US Fish and Wildlife Service's recently released 2022 National Survey of Fishing, Hunting, and Wildlife-Associated Recreation has cast a spotlight on America's enduring passion for the great outdoors. According to the survey, Americans spent a staggering $394 billion on hunting, fishing, and wildlife-associated activities in 2022. In this breakdown, we dive into the key findings and analyze what this data means for outdoor enthusiasts and conservation efforts.
🎣 The Angler's Paradise: Fishing emerged as a reigning pastime, with more than 38 million anglers casting their lines in 2022. This uptick suggests that Americans are returning to the water, possibly driven by the therapeutic and pandemic-safe nature of fishing. Anglers spent an impressive $55.3 billion on equipment, licenses, and trip-related expenses. The revival of fishing is not just about the catch; it's about the experience.
🦌 Hunting Holds Steady: The survey also revealed that hunting remains a cherished tradition for many. In 2022, over 11 million hunters took to the woods, contributing $27.8 billion to the economy. While the number of hunters has seen slight declines, their commitment to wildlife conservation remains unshaken. Hunting licenses and fees are crucial funding sources for habitat restoration and wildlife management.
🌿 Wildlife Watchers Surge: Wildlife-watching enthusiasts, including birdwatchers, photographers, and nature enthusiasts, continue to grow in number. Their collective spending hit an astounding $311 billion, surpassing that of anglers and hunters combined. This surge underscores the importance of preserving natural habitats and protecting biodiversity, as wildlife watchers are often strong advocates for conservation efforts.
🌲 Conservation's Silver Lining: Beyond the recreation dollars, the survey highlights the crucial role of outdoor activities in funding conservation efforts. The funds generated from fishing and hunting permits contribute significantly to habitat restoration, endangered species protection, and land conservation. As these activities thrive, so too does the ability to preserve the nation's natural treasures.
🏞️ A Call to Preserve: The 2022 National Survey reminds us of the vital connection between outdoor recreation and conservation. As Americans continue to embrace the beauty of nature, it is essential to ensure sustainable practices, protect fragile ecosystems, and invest in the preservation of our wildlife and wild places. With each cast, shot, or hike, we participate in a broader mission of safeguarding the environment for generations to come.
👀 Looking Ahead: The US Fish and Wildlife survey paints a vibrant picture of outdoor recreation's enduring appeal. It is a reminder that our natural world is worth cherishing, protecting, and celebrating, not just for its economic value but for the joy and wonder it brings to our lives.
Business, Industry, & Economy:
❄️ Stio's Pledge to Sustainability: Jackson Hole-based technical outerwear brand Stio is making a bold commitment to remove PFAS from its products by 2025. With sustainability at the forefront, Stio aims to provide outdoor enthusiasts with high-performance gear that's also eco-friendly. Get ready for cleaner adventures in the great outdoors!
🪵 Solo Stove Set to Shine at Macy's Thanksgiving Day Parade: Solo Stove, known for its innovative fire pits, is set to make its debut in the 97th Macy's Thanksgiving Day Parade. This exciting appearance promises to bring warmth and excitement to the holiday tradition. Keep an eye out for Solo Stove's cozy contribution on November 23, 2023!
🚴 OnX Backcountry Unveils Mountain Bike Mode: OnX Backcountry is leveling up its offerings with the launch of Mountain Bike Mode, catering to the off-road cycling community. With the new MTB Project Routes integration, cyclists can explore trails and routes with greater ease and accuracy, enhancing their outdoor adventures. It's a pedal-forward move that's set to redefine how mountain bikers navigate the great outdoors.
🏔️ Mountain Hardwear Celebrates 30-Year Milestone: Mountain Hardwear, is celebrating its 30th anniversary by undergoing a brand revamp. With a fresh new look and a renewed commitment to innovation, Mountain Hardwear continues to serve outdoor enthusiasts with top-quality gear that stands the test of time. Here's to three decades of equipping adventurers for their mountainous pursuits!
👞 Birkenstock's Trading Debut Falls Short: Birkenstock, made its trading debut but opened below its IPO price, marking a less-than-spectacular start. The market response raises questions about the brand's performance and investor sentiment. While the iconic sandals continue to have a dedicated fan base, Birkenstock faces challenges in a competitive market.
🌳 Trust for Public Land Names Luis Benitez Chief Impact Officer: The Trust for Public Land has made a strategic move by appointing Luis Benitez as their Chief Impact Officer. This seasoned leader in the outdoor industry brings a wealth of experience to further the organization's mission of land conservation and public access. Luis Benitez's role promises to make a significant impact on the future of public lands and outdoor opportunities for all.
🏕️ Clarus Expands Its Outdoor Portfolio: Clarus Corporation has acquired Tred Outdoors, a fast-growing outdoor company, adding another gem to its outdoor equipment portfolio. This strategic move allows Clarus to diversify its product offerings and strengthen its position in the outdoor industry. Get ready for more innovation in the world of outdoor gear!
🏞️ REI Co-op Unveils Cutting-Edge Distribution Center: REI Co-op has taken a groundbreaking step towards enhancing the employee experience and combatting climate change. The brand-new state-of-the-art distribution center in Lebanon, Tennessee, not only prioritizes the well-being of its workforce but also sets a new industry standard for sustainability. REI's commitment to both its employees and the environment shines brightly through this innovative facility.
❄️ Alterra Mountain Company Expands Its Portfolio: In an exciting development, Alterra Mountain Company is set to acquire Mike Wiegele Helicopter Skiing in British Columbia. This strategic move reinforces Alterra's dedication to providing exceptional mountain experiences. Adventure-seekers can look forward to even more thrilling snow-filled adventures in the breathtaking Canadian backcountry.
🧗♂️ Climbing Into the Future: USA Climbing is reaching new heights with a strategic streaming partnership with Outside Interactive Inc., as reported by USA Climbing. This collaboration aims to bring the excitement of climbing competitions to a broader audience, enhancing the visibility of the sport and its athletes. Get ready to witness the exhilarating world of competitive climbing like never before!
🏄♂️ Boardriders' Transition: Shop Eat Surf shares news about the ongoing changes at Boardriders, the parent company of iconic brands like Quiksilver and Roxy. Layoffs within the organization are nearing their conclusion, marking a significant step in the company's restructuring efforts as it navigates the evolving landscape of the surf and outdoor industry.
🌲 Thriving in the Outdoors: The Outdoor Industry Association introduces "Thrive Outside," an initiative focused on increasing outdoor participation and promoting a love for nature. Encouraging outdoor experiences, especially among young people, is at the heart of this program, aiming to foster a lifelong connection to the great outdoors.
🏔️ Vail Resorts Eyes Swiss Slopes: Unofficial Networks brings exciting news from the snowy slopes of Switzerland. Reports suggest that Vail Resorts, the renowned ski destination operator, is in discussions with Czech billionaire Radovan Vitek regarding the potential acquisition of Crans Montana Aminona (CMA) mountain railways. This intriguing deal could see Vail Resorts taking over the operation of ski lifts and parking lots at this picturesque Swiss ski resort. While neither party has officially confirmed these reports, regional officials with inside knowledge have acknowledged ongoing talks.
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Sustainability, Conservation, & Environment:
🦆 Celebrating Wildlife and Nature: It's National Wildlife Refuge Week! This annual event, as highlighted by the U.S. Fish and Wildlife Service, brings attention to the remarkable natural habitats preserved in wildlife refuges across the country. It's a time to appreciate the diverse wildlife and ecosystems these refuges protect while encouraging outdoor exploration and conservation efforts.
🦬 Return of the Bison: In a heartwarming initiative, the Wildlife Conservation Society (WCS) is celebrating the "Bison Homecoming." This film documents the reintroduction of bison to their historic home in the Southern Plains of Montana. Through conservation and restoration efforts, these iconic creatures are making a triumphant return to the landscape, marking a significant step in preserving biodiversity and rewilding our natural world.
🌲 Western National Parks Association's AllTrails Offer: WNPA is offering free AllTrails memberships with purchases and additional discounts for members of the Park Protector Program, enhancing the outdoor experience for park enthusiasts.
🌍 Research for a Sustainable Future: According to data from the Nature Index, the volume of high-quality research related to United Nations Sustainable Development Goals (SDGs) focusing on climate and conservation (SDGs 12–15) has surged by 46% from 2015 to 2021. While this is a positive trend, these articles still make up only about 5% of all Nature Index publications.
Health, Wellness, & Fitness:
🏋️ Weight Training vs. Cardio for Weight Loss: Women's Health Magazine dives into the age-old debate, exploring whether weight training or cardio is more effective for achieving weight loss goals.
🏔️ Forme Acquires CLMBR: Athletech News reports on Forme's acquisition of CLMBR, highlighting how this move impacts the fitness tech industry and the potential for innovative fitness solutions.
🌿 Nature's Healing Touch on Mental Health: Silvotherapy explores the therapeutic impact of nature on mental health, highlighting the benefits of increased nature connection in promoting overall well-being.
💆 Headspace's Mental Health Revolution: Forbes discusses Headspace's partnership with Oura and how it aligns with their mission to revolutionize mental health wellness, potentially offering new tools and insights to improve mental well-being.
Diversity, Equity, & Inclusion:
🗺️ Mapping Wilderness Trails for All: NPR explores how technology is making wilderness trails more accessible to people with disabilities, providing opportunities for a wider range of outdoor enthusiasts to explore the natural world.
🌄 Women Driving Change in Outdoor Recreation: Mountain Xpress showcases the impact of passionate women in the outdoor recreation industry, emphasizing their drive for change and inclusivity in outdoor pursuits.
❄️ Empowering Transgender Women in Snow Sports: Powder Magazine shares advice and stories from transgender women in the snow sports world, shedding light on their experiences and the importance of representation in the industry.
Government, Grants, & Policy:
🏞️ Conservation Efforts: Peter Metcalf, founder of Black Diamond Equipment, discusses the long-overdue effort to protect Utah's stunning landscapes, emphasizing the importance of preserving public lands for future generations and the benefits of a balanced approach to land management.
🌊 Dominican Republic's Conservation Drive: The Dominican Republic announces plans to conserve 30% of its land and sea surface, focusing on sustainable practices to protect its natural beauty and biodiversity. This initiative highlights the country's commitment to environmental preservation.
🌿 New National Wildlife Refuges: The U.S. Fish and Wildlife Service announces the establishment of new National Wildlife Refuges in Wyoming and Tennessee. These protected areas will provide essential habitats for wildlife and enhance outdoor recreation opportunities for the public.
🌲 Vermont's Outdoor Recreation Grants: Vermont Governor Phil Scott announces $6 million in grants for the state's outdoor recreation economy. These funds will support initiatives aimed at boosting outdoor activities and tourism, strengthening local economies, and preserving Vermont's natural beauty.
🚴♂️ E-Bike Impact Calculator: RMI introduces an E-Bike Impact Calculator designed to assist cities in accelerating the adoption of electric bikes. This tool helps quantify the environmental and health benefits of e-bikes, encouraging sustainable transportation choices.
Travel, Tourism, & Hospitality:
🏨 Hilton's 2024 Trends Report: Hilton releases its 2024 Trends Report, offering insights into the future of travel and hospitality. The report explores emerging trends in the industry, such as sustainable travel, wellness experiences, and the evolving preferences of travelers worldwide.
🎿 Skiing in Japan's $1.4 Billion Upgrade: Japan's ski resorts near Tokyo are set to receive a significant upgrade with a $1.4 billion investment. The project aims to enhance the skiing experience in the region, making it more accessible and appealing to both locals and tourists.
🏔️ Disney's Ski Dream Turns Environmental Tale: Local authors unveil the story of Walt Disney's ambitious plan to build a ski resort in the Mineral King Valley and the environmental movement it sparked. The tale explores Disney's vision and the significant impact it had on the environmental conservation movement.
🏕️ Camper Cabins in Minnesota: Minnesota State Parks are introducing camper cabins, providing a comfortable and nature-immersive camping experience. These cabins are part of the state's efforts to make outdoor recreation more accessible and appealing to a broader audience, offering a unique way to connect with the great outdoors.
Products, Gear, & Gadgets:
🚐 Electric Adventure on Wheels: The Mink E teardrop camper is making waves with its all-electric design, promising eco-friendly road trips and off-grid adventures. This compact, cozy camper aims to redefine outdoor exploration.
⛷️ Ski Upgrade with DPS: DPS Skis has introduced a used ski trade-in program, allowing customers to trade in their old skis for credit towards a new pair. It's a win-win for skiers looking to refresh their gear and minimize waste.
🌍 Skiing for Climate Awareness: The 300 Miles Melting project takes on climate change as it ventures along Vermont's 317-mile Catamount Trail on skis. This unique journey seeks to shed light on the urgent issue of climate change, with the team learning from experts and documenting the environmental impact on New England.
⛷️ Chuck Bucket's Snow Sports Gear: Looking for a convenient way to transport your winter sports gear? Check out the Chuck Bucket Chuck Rack, a versatile solution for skiers and snowboarders. Stay organized and ready for the slopes with this nifty gear accessory.
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