Issue No. 56: On - Hitting Their Stride 🏃🏾
Hey, Outsiders! Here is Issue No. 56 of Outsider Insider and its On.
In the world of athletic gear, where performance meets sustainability, one brand is leaving its mark with a running start. On, the trailblazer of stylish and eco-conscious running footwear, is sprinting into our spotlight. With a mission to not just improve your stride but also our planet's health, On is redefining the running experience while reducing its carbon footprint. Dive into our main article to discover how On is making sustainability chic, chasing growth at lightning speed, and even reimagining your sneaker game with an exciting subscription service.
So, tie your laces and get ready to join On on a journey towards a more sustainable, stylish, and exhilarating world.
Let’s go! 🏃🏼♀️
— Scott Crowder
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👟On: Runaway growth 📈
In the world of sports and athletic gear, On has emerged as a brand that not only keeps you moving but also keeps the planet in mind. With a mission to revolutionize the sensation of running, On has been making waves with its innovative designs and a strong commitment to sustainability.
Running with Purpose: On's mission is clear – they aim to elevate the running experience for athletes of all levels. Whether you're an elite marathoner or a casual jogger, On's footwear is designed to provide comfort, performance, and style. But their commitment goes beyond just creating great products; it extends to the environment and other sports.
Sustainability at the Core: On takes sustainability seriously. Their Impact Report outlines their dedication to reducing their carbon footprint, using recycled materials, and supporting ethical manufacturing practices. They're not just running a business; they're running towards a greener, more sustainable future.
On the Fast Track to Growth: On Holdings, the parent company of On, is on a growth trajectory that's turning heads in the industry. With ambitions to double their sales, they're expanding their global presence and product offerings. It's a testament to their ability to resonate with athletes and fitness enthusiasts worldwide.
A New Way to Stay On Track: As if their mission and sustainability pledge weren't exciting enough, On is stepping into new territory with the launch of a shoe subscription service. This innovative approach allows customers to access the latest On footwear through a convenient subscription model. It's a win-win for both runners and the brand, providing fresh kicks for the track and reducing waste.
On is proving that in the world of athletic gear, sustainability and style can go hand in hand. With a mission that fuels their innovation, a sustainability pledge that aligns with global concerns, a growth trajectory that's pushing boundaries, and a new subscription service on the horizon, On is running towards a future that's both exciting and responsible. So, lace up those sneakers and join On in the race towards a more sustainable and stylish world of running.
Business, Industry, & Economy:
🤝 Overstock Welcomes Marcus Lemonis to Its Board: 🛒 Overstock announces the appointment of Marcus Lemonis to its Board of Directors. Discover how the addition of the prominent entrepreneur and TV personality and Chairman and CEO of Camping World will influence the company's strategic direction.
🔄 American Outdoor Brands Approves Share Repurchase Program: American Outdoor Brands is making moves in its financial strategy. The company's Board of Directors has approved a $10 million share repurchase program. Dive into the details of this significant financial decision.
🏹 Meet Revelyst, Inc.: Vista Outdoor Inc., the parent company of 41 esteemed brands in the sporting and outdoor lifestyle sector, is undergoing a significant change. They've revealed the new name and identity of their Outdoor Products segment, which will be known as Revelyst, Inc. Upon the completion of this planned separation, Revelyst, Inc. will proudly trade on the New York Stock Exchange under the ticker symbol "GEAR."
🌄 Kent Outdoors Relocates HQ to Park City, Utah: Kent Outdoors announces its big move, relocating its headquarters to the scenic Park City, Utah. Discover the reasons behind this change and what it means for the outdoor company's future.
🏔️ Alterra Mountain Company's Leadership Expansion: Alterra Mountain Company is gearing up for growth by expanding its leadership team. Meet the new Chief Development Officer, Chief Technology Officer, and Executive Vice President of Hospitality, and explore their roles in shaping the future of the mountain resort company.
🚣♂️ Eddyline Kayaks' Relocation to Siloam Springs: Eddyline Kayaks is embarking on a journey from the Pacific Northwest to Siloam Springs. Get the scoop on the reasons behind this relocation and how it's impacting the kayak manufacturer's future.
👟 Timberland Welcomes New Chief Marketing Officer: Footwear News shares exciting news as Timberland appoints Maisie Willoughby as Vice President and Chief Marketing Officer. Explore her role and contributions to the iconic outdoor brand's marketing endeavors.
🏆 Fast Company's Brands That Matter: Fast Company presents its "Brands That Matter" list, showcasing brands making a significant impact through innovation and social responsibility. Discover the standout brands that are shaping the business landscape.
💼 Discovering RecTech Companies in UP Communities: Second Wave Media introduces you to the rising stars in the recreational technology (RecTech) sector in Michigan. Learn about the innovative companies that are making waves and shaping the future of recreational technology.
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Sustainability, Conservation, & Environment:
🔥 Burning Man's Sustainability Conundrum: The Crimson delves into the burning controversy surrounding Burning Man, focusing on sustainability, fire, and environmental concerns. Uncover the discussions and debates surrounding this iconic event's impact on the environment.
🌆 Designing Resilient Cities for Extreme Heat: Grist takes a deep dive into the critical realm of urban planning and climate change. Explore how resilient city design is tackling the challenges posed by extreme heat and creating more sustainable urban environments.
🐟 Salmon Escape and Environmental Consequences: The Guardian reports on a significant environmental incident in Iceland where thousands of salmon escaped from a fish farm. Explore the potential deadly impacts and repercussions of this escape on the local ecosystem.
🍴 England's Single-Use Plastic Cutlery Ban: England takes a significant step in the fight against plastic pollution. FoodBev.com reveals that the ban on single-use plastic cutlery has come into force in England, marking a pivotal moment in reducing plastic waste.
🏔️ Mont Blanc's Surprising Shrinkage: France 24 reveals a startling discovery – Mont Blanc, France's tallest mountain, has shrunk by over two meters in just two years. Explore the factors contributing to this dramatic change in one of Europe's iconic peaks
🌊 Climate Change Tests Marine Conservation in Atlantic Canada: The Conversation sheds light on the formidable challenges climate change presents to marine conservation efforts in Atlantic Canada. Learn how warming waters and shifting ecosystems are impacting the region's marine biodiversity.
🌍 REI's Climate Commitment and Leadership Expansion: REI is making significant strides in climate action. Discover how the outdoor retailer is formalizing science-based climate targets and broadening its climate leadership, both locally and internationally.
🌊 Marine Sanctuary Exclusion Sparks Controversy: The Guardian highlights the exclusion of Indigenous tribes in Morro Bay from a marine sanctuary designated by NOAA in California. Dive into the details of this contentious decision and its impact on tribal communities and conservation efforts.
🌊 Surfrider Denounces New Offshore Drilling Plans: Surfrider Foundation takes a strong stance against the Biden administration's plans for new offshore drilling in U.S. waters. Delve into the details of their denouncement and the potential environmental and coastal community impacts in their article.
🏞️ Klamath Dam Removal and Tribal Implications: The Los Angeles Times delves into the significant development of Klamath dam removal and its profound implications for tribal communities and the environment. Learn how this historic decision is reshaping the landscape of the Klamath River region
Health, Wellness, & Fitness:
✈️ United Airlines Elevates Customer Experience: United Airlines is stepping up its game in customer experience. The airline introduces new amenities in partnership with Therabody.
🍏 CDC Sheds Light on Adult Obesity: The CDC releases vital information on adult obesity, addressing a pressing health concern. Dive into the latest findings and insights about obesity trends and their impact on public health in the United States.
🌿 The Rise of Boutique Wellness: Athletech News heralds the arrival of the boutique wellness era, offering an intriguing glimpse into the trends reshaping the world of health and fitness. Dive into the details of how personalized wellness experiences are taking center stage.
🏥 Nature's Healing Touch in Healthcare: Forbes takes a deep dive into the restorative powers of nature-based solutions in healthcare. Explore how nature is answering the call to combat stress and burnout, offering a holistic approach to well-being and recovery.
🥾 Hiking and Trekking Essentials: Yahoo Lifestyle offers a guide to the basics of hiking and trekking, perfect for both newcomers and seasoned adventurers. Discover essential tips and gear recommendations to make the most of your outdoor excursions.
Diversity, Equity, & Inclusion:
🏔️ Mountain Climber's Lawsuit Sparks Controversy: A lawsuit highlighted by the Daily Wire dives into a complex case involving a Black mountain climber accused of ruining a man's career with false racism allegations. The lawsuit delves into the nuances of the accusations and their impact.
🌟 Breaking Barriers in Outdoor Adventures: ActionHub unveils a story of breaking barriers for adaptive enthusiasts in outdoor adventures. Explore how initiatives are making outdoor activities more accessible and inclusive for everyone, regardless of physical abilities.
🌄 Reclaiming Outdoor Recreation for People of Color: Latina.com takes us on a journey to reclaim outdoor recreation for people of color with initiatives like Hike Clerb, Intrsxn Surf, and more. Discover how these movements are reshaping the outdoor landscape and promoting inclusivity in outdoor pursuits.
Government, Grants, & Policy:
🌟 Chris Perkins Rises to Vice President of Programs at ORR: The Outdoor Recreation Roundtable (ORR) has a new leader in their ranks. Chris Perkins has been promoted to the position of Vice President of Programs. Discover more about his role and the impact it'll have on the outdoor recreation landscape at recreationroundtable.org
🏞️ Confluence of States New Heads: Katherine Andrews, Director of the Arkansas Office of Outdoor Recreation, was elected Chair of the Confluence of States Coalition for 2024, while Carolann Ouellette, Director of the Maine Office of Outdoor Recreation, was re-elected to serve as Co-Chair. Their leadership promises a future brimming with innovation and progress for the outdoor economy.
🌞 Colorado's Climate Leadership Shines Bright: The Colorado Sun sheds light on Colorado's pivotal role as the seed for President Biden's ambitious American Climate Corps plan. The head of the Colorado Youth Corps Association proudly declares, "These are Colorado successes we are now sharing with the nation." Explore how the state's climate leadership is igniting a nationwide movement for change.
🌿 Celebrate the Great Outdoors: It's National Wildlife Refuge Week! The U.S. Fish and Wildlife Service invites you to celebrate nature by exploring nearby wildlife refuges. Discover the wonders of these natural sanctuaries during this special week at fws.gov.
🏞️ New Mexico's Outdoor Grant Bonanza: The New Mexico Outdoor Recreation Division has announced a whopping $2.3 million in grant awards for outdoor infrastructure projects in New Mexico.
🌲 Pennsylvania's $52.5 Million Boost for the Great Outdoors: PA Governor Josh Shapiro and Department of Conservation and Natural Resources (DCNR) Secretary Cindy Adams Dunn unveiled an astounding $52.5 million investment. This funding is set to ignite over 225 recreation and conservation projects across Pennsylvania, promising new recreational havens, the preservation of precious natural resources, and a renaissance for local communities.
Travel, Tourism, & Hospitality:
🌲 Disney's Fort Wilderness Gets a Dash of Magic: Disney files a permit for new Disney Vacation Club (DVC) cabins at Fort Wilderness Resort & Campground. Dive into the details of this exciting expansion plan at World of Walt.
🌒 Catch the Solar Eclipse from Stunning Campsites: Forbes brings you a last-minute escape plan to witness the US Ring of Fire solar eclipse. Explore seven campsites that offer the perfect vantage point for this celestial spectacle.
🇸🇪 Swedish Resort's Bold Move: Unofficial Networks reveals a Swedish resort's audacious solution to combat a lack of snow—covering the slopes with a massive tarp. Discover how this innovative approach is keeping the skiing spirit alive and allowing this mountain to open early.
🏞️ Yellowstone's Popularity Surges: The Washington Post shines a spotlight on the tourism boom in Montana driven by the hit TV show "Yellowstone." Find out how the show is drawing travelers to explore the stunning landscapes featured on-screen.
Products, Gear, & Gadgets:
🚐 Storyteller Overland's 2024 Mode Lineup Refresh: Storyteller Overland is bringing fresh energy to their 2024 Mode lineup. Check out their blog to see how they're revamping their adventure-ready vehicles for your next road trip.
🥾 Wolverine Boots Celebrates 140 Years with a $1.40 Treat: Wolverines are celebrating 140 years of rugged footwear excellence, and they're doing it in style. They're selling 140 pairs of boots for just $1.40 each. Better lace up and head to their website to snag this incredible deal before it's gone!
🚴♂️ Polartec's Eco-Friendly Fabric Breakthrough! Looking for sustainable performance fabrics? Polartec has introduced Biolon, a game-changing eco-fabric. Head over to Bicycle Retailer to learn how this innovation is shaping the future of outdoor gear.
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