Issue No. 4: Juicy Nuggets & More
Hey Outsiders! Thanks for subscribing to Outsider Insider and opening up Issue No. 4. There are no deep dives this week, just some juicy bullets for you to consume. Enjoy!
— Scott Crowder
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Business:
The Cannabis market is growing like weeds and it is could reach $48 billion by 2027 🤯
📽 This is the first year in a long time that Warren Miller is not making an annual ski film and this guy is not happy about it
Yeti is taking the same approach to sports marketing as it took when it originally launched as a company - being authentic and true
Alterra Mountain Company adds to its portfolio through the recent acquisition of Snow Valley
🗺 Strava acquires 3-D mapping platform Fatmap - terms of the deal were not disclosed - however Fatmap will add additional features to the Strava user experience for both free and paid users.
💰 Courtside Ventures launches $100 million Fund III to continue its investment in companies that exists across sports, gaming, and lifestyle industries.
Vail Resorts has seen its ups and downs but in the category of skier visits they can chalk another one on the scoreboard - skier visits are up 12.5% year to year.
🏔 There are a lot of places to ski but according to TripAdvisor the mountain to top the list is…drum roll, please….Whistler Blackcomb!
The brands who have gathered underneath Gathr Outdoors now share a cross-brand loyalty program
🍻 Consumers are becoming increasingly more aware of their brand’s standards but one way to stand out in the crowded beer industry is to focus on sustainability.
🥜 Blue Diamond Growers - yes, the nut company - releases its first-ever sustainability report.
Ski resort workers in France go on strike over pension plans and call for an unlimited strike right in the middle of the season.
Health and fitness:
🛀🏻 Do the benefits of a cold plunge outweigh the risks?
💪 Looking to stay in shape for the trails? Here are the best workout apps for men according to Sports Illustrated
😴 Needs help falling asleep? Use an army tip - “pretend you are lying in a canoe, on a calm lake with nothing but a blue sky above you”
Sustainability, Conservation & Environment:
Outdoor Recreation Roundtable drop their 2022 Annual Report - let us tell you - this group is uniting the industry and making moves 💃
🐝 finally has a vaccine like the rest of us
🐠 Coral Reefs could be the canary in the coal mine for our ocean’s overall health - super reefs have some survival secrets up their sleeves.
🏙 NYC Parks provides $19.1 billion in recreational value and over $17.9 billion in tourism spending 👀
🧊 Ice climbing is on 🔥 but climate change is impacting its longevity
🦌 More people in the woods means additional stressors on the animals who live there - makes sense to us
The 🧠 at Davos are rethinking the economics of sustainability
⛷ We touched on this in last week’s newsletter but BBC takes a stab at the ski industry and climate change
Diversity, Equity & Inclusion:
🙍🏾♀️ Women in rafting have to battle the rapids and sexism.
How can skiing embrace diversity - this author says its time to 🪓 the ski bum
Tourism/Hospitality:
🏔 Aspen Skiing Company rebrands its hospitality division to Aspen Hospitality
B-Corps may hold the 🔑 to helping the travel industry with its sustainability dilemma
Gear:
Men’s Journal takes a deep dive 🤿 into the best new gear from Outdoor Retailer
The Ugg was created by an Australian surfer 🏄🏽 - now other brands are on a journey to design the world’s softest shoe.
Winter is finally here - maybe its time to finally get a jacket - check out these 15 winter jackets that will help you forget it is freezing out 🥶
🎿 Your skis are important but so it the bag it travels in - checkout these top ski bags from Popular Mechanics
BOA looks to replace the locking buckle on your ski boot with the first alpine ski boot utilizing its patented BOA System through its partnership with K2
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