Issue No. 32: Making it Rain ☔️🌧
Hey Outsiders! Welcome to Outsider Insider Issue No. 32 where we dive into the fascinating world of cloud seeding and its potential as a solution to combat droughts and water scarcity. Cloud seeding, the practice of enhancing precipitation by dispersing chemicals into clouds, has garnered attention as a promising tool in the fight against water shortages. Join us as we explore the science, economics, and environmental implications of cloud seeding, and unravel the ongoing debate surrounding its effectiveness and potential impacts.
Get ready to discover the captivating world of rainmaking and its role in shaping our water resources. Let's jump right in! ☁️💦
Also in this issue:
🏙️🚶♂️ Pedestrian Power: How Business Districts Embrace Walking and Cycling to Build Sustainable Cities
☀️🌵 Harnessing the Sun, Challenging the Drought: Fast Company Explores the Intersection of Solar Farms and Water Resources in California's Desert
🌿👧 Cultivating Creativity and Connection: Earth.com Explores the Power of Nature Play in Childhood Development
🔭🏕️ Witness the Celestial Spectacle: Travel + Leisure Reveals the Best Campsites for the 2024 Total Solar Eclipse
🚌🌄 Riding Towards a Greener Grand Canyon: Biden-Harris Administration Invests $275 Million in National Park Shuttle System
🌱🏃♀️ Step Towards Sustainability: Brooks Launches ReStart Program to Make Running More Eco-Friendly
And more!
Let's go!
— Scott Crowder
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☁️💦 Cloud Seeding: Rainmaking Marvel or Environmental Mirage? 💸🌩️
Cloud seeding, the practice of enhancing precipitation by dispersing chemicals into clouds, has gained attention as a potential tool to combat droughts in Western US states. While some hail it as a promising solution to water scarcity, others raise concerns about its effectiveness and potential environmental impacts. Let's dive into the world of cloud seeding, exploring its science, economics, and the ongoing debate surrounding its use. 💦
💸💦 The Economics Behind Rainmaking - The Hustle delves into the cost-benefit analysis of cloud seeding. While the upfront expenses of cloud seeding projects can be significant, proponents argue that the potential benefits, such as increased water supply and reduced wildfire risk, could outweigh the costs in the long run. However, skeptics question the reliability and efficiency of cloud seeding, calling for more comprehensive studies on its economic viability.💰
💧🌩️ Environmental Implications and Uncertainties - Yale Environment 360 examines the environmental aspects of cloud seeding. While proponents argue that cloud seeding poses minimal risks and can potentially alleviate water shortages, critics raise concerns about unintended consequences, such as altering natural precipitation patterns and impacting ecosystems. As policymakers and researchers continue to explore cloud seeding, understanding its potential environmental impacts and ensuring proper safeguards becomes crucial. Join us as we navigate the complex terrain of cloud seeding's environmental implications. 🌍
🏂❄️ Snowpack Solutions and Ski Resorts: One potential application of cloud seeding that garners attention is its role in addressing the snowpack issue and supporting ski resorts. As climate change poses challenges to natural snowfall patterns, ski resorts are increasingly reliant on artificial snowmaking processes. Cloud seeding offers a glimmer of hope, as it aims to enhance snowfall during key winter months. By boosting snowpack levels through targeted cloud seeding, ski resorts could potentially reduce their dependence on snowmaking, ensuring more reliable and sustainable winter seasons for snow enthusiasts. While the effectiveness of cloud seeding in snowpack augmentation is still being studied, it represents a tantalizing possibility for maintaining the vitality of ski resorts and winter recreation.
Cloud seeding presents a tantalizing prospect for addressing water and snow scarcity, but it also stirs up debates and questions. As we delve into the science, economics, and environmental considerations surrounding cloud seeding, it becomes clear that further research and careful evaluation are necessary to fully grasp its potential and consequences. Whether cloud seeding will become a silver bullet or remain a subject of controversy, one thing is certain: the quest for sustainable water solutions continues. ☁️🌧️
Business, Industry & Economy:
🌿💰 Sustainable Investing on the Rise: PitchBook's 2023 Sustainable Investment Survey reveals the growing interest and investment in sustainable businesses. Key findings highlight the increasing importance of environmental, social, and governance (ESG) factors in investment decisions, as more investors recognize the potential for long-term financial returns and positive impact.
📈💡 Rise of ChatGPT: Fast Company reports on the explosive growth of ChatGPT, a language model, among millennials and Gen X in the United States. The report showcases how these generations are leveraging the power of AI language models for a wide range of applications, from content creation to virtual assistants, shaping the future of human-machine interaction.
🚢🌍 Port Cities Join Forces: Reuters highlights a collaborative effort between Los Angeles and Shanghai to cut shipping emissions. These major port cities are teaming up to address the environmental impact of maritime transport, implementing measures to reduce greenhouse gas emissions and improve sustainability in the shipping industry.
💸🌎 Climate Tech Venture Funding: CTV Capital unveils the H1 2023 report on venture funding in climate tech. Notable insights showcase the significant investments in climate-focused startups, highlighting the increasing financial support for innovative solutions that tackle climate change and promote sustainability.
👞🌍 Birkenstock Owner Explores Options: MarketWatch reports that the owner of Birkenstock is considering various options for the business, including a potential IPO. This move reflects the continued success and global popularity of the iconic footwear brand, as it explores strategic opportunities to further expand its reach.
🏋️♀️💪 NoBull: The Sports Brand All-Star: Fast Company dives into the remarkable journey of NoBull, a rising sports brand that has gained a loyal following. The article explores how NoBull has differentiated itself in the competitive sports apparel market through its authentic brand identity, high-quality products, and community-focused approach.
🚲🚶♂️ Business Districts Embrace Pedestrians and Bikes: Bloomberg's feature story highlights the shift happening in business districts as they prioritize pedestrians and cyclists. With a focus on creating more sustainable and livable urban environments, cities are embracing initiatives that promote walking and cycling, fostering vibrant and people-centric business districts.
💼💥 The Role of Chief Impact Officer: Inc. magazine explores the emerging position of Chief Impact Officer (CIO) and the importance of having a dedicated role focused on social and environmental impact within organizations. The article delves into the responsibilities and potential benefits of having a CIO, as businesses increasingly prioritize purpose-driven strategies and strive for positive change.
🔄🏔️ NEMO and Ambercycle Push the Boundaries of Circularity: Outdoor Industry Association announces the partnership between NEMO and Ambercycle, aiming to advance circularity in the outdoor gear industry. By exploring innovative recycling and upcycling technologies, these companies are committed to minimizing waste and creating a more sustainable future for outdoor enthusiasts.
🔥📺 Outside Interactive Expands Availability on Fire TV: Outside Interactive Inc. announces the expansion of its availability on Fire TV channels, offering more outdoor enthusiasts the opportunity to access their interactive outdoor fitness experiences. With this expansion, individuals can now enjoy immersive workouts and outdoor adventures from the comfort of their homes, bridging the gap between technology and the great outdoors.
🌿🛒 Attracting Future Consumers in the Outdoor Industry: The Daily Outdoor Retailer explores strategies for the outdoor industry to attract future consumers without compromising authenticity. The article delves into the importance of embracing diversity, inclusion, and sustainability, as well as offering engaging experiences that inspire the next generation of outdoor enthusiasts.
⛰️❄️ Bluebird Backcountry's Closure: SnowBrains shares the news of Bluebird Backcountry's permanent closure due to financial constraints and its remote location. As an innovative backcountry skiing destination, the closure serves as a reminder of the challenges faced by outdoor ventures, highlighting the need for sustainable business models and support for remote outdoor recreation areas.
🚐✈️ BookOutdoors and Donde Partner to Enhance Travel Experiences: RV Business highlights the partnership between BookOutdoors and Donde, aiming to elevate the travel experiences of outdoor enthusiasts. By leveraging Donde's AI-powered platform, travelers can discover personalized recommendations for outdoor activities and destinations, ensuring unforgettable adventures on the road.
🌊📽️ Patagonia's Film Celebrates Love for the Sea: The Inertia shares the release of Patagonia's film, "For the Love of the Sea," which explores the profound connection between humanity and the ocean. Through breathtaking visuals and compelling storytelling, the film inspires viewers to protect and preserve our marine environments, emphasizing the importance of environmental stewardship.
⛳️🌲 L.L.Bean Presents 2023 PDGA Pro Worlds: DGPT announces L.L.Bean as the presenting sponsor for the 2023 PDGA Pro Worlds disc golf tournament. This partnership showcases L.L.Bean's commitment to outdoor recreation and further strengthens the growth and visibility of the disc golf community, fostering a vibrant and inclusive sporting culture.
🚀💡 Moosejaw Outdoor Accelerator Fuels Entrepreneurial Dreams: 5280 Magazine explores the impact of the Moosejaw Outdoor Accelerator in empowering entrepreneurs to bring their outdoor industry dreams to life. By providing mentorship, resources, and funding, the accelerator program propels innovative ventures and fosters collaboration, contributing to the continued growth and innovation of the outdoor industry.
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Sustainability, Conservation & Environment:
🌞💦 Solar Farms Boom in California Desert, but Could Exacerbate Drought: Fast Company sheds light on the rapid growth of solar farms in the California desert and the potential consequences for water resources. While solar energy is a vital part of the clean energy transition, the article highlights concerns that these projects could further strain water supplies in drought-affected regions, emphasizing the need for thoughtful planning and sustainable water management.
🔥🏢 EPA Research Addresses Toxic Air Pollution from Wildfire Smoke: Smart Cities Dive highlights the Environmental Protection Agency's research efforts to address the toxic air pollution caused by wildfire smoke. With the increasing frequency and severity of wildfires, the article emphasizes the importance of understanding and mitigating the health risks associated with wildfire smoke, especially for vulnerable populations and urban environments.
⛴️🌊 Activists Oppose Industrial Farming in U.S. Waters: Mongabay explores the growing opposition to industrial farming practices in U.S. waters, both on land and at sea. The article delves into the concerns raised by activists regarding the environmental impacts and potential threats to marine ecosystems posed by large-scale aquaculture operations, underscoring the need for sustainable and responsible approaches to food production.
🌊🌍 Anja Brandon of Ocean Conservancy Recognized as One of the Most Creative People 2023: Fast Company celebrates Anja Brandon, a visionary leader at Ocean Conservancy, for her innovative contributions to ocean conservation. Recognized as one of the most creative people of 2023, Anja's work and dedication inspire transformative solutions for the challenges facing our oceans and marine ecosystems.
🦈🏖️ Great White Sharks and Beach Safety: National Geographic delves into the complex issue of beach safety in Cape Cod, where an increase in great white shark sightings poses challenges for both conservation and public safety. The article explores the efforts to strike a balance between preserving these apex predators and ensuring the well-being of beachgoers, highlighting the importance of understanding and coexisting with marine ecosystems.
🌍🔥 Earth's Four Hottest Days: Axios highlights the alarming fact that the Earth experienced its four hottest days ever recorded this past Thursday. As global temperatures continue to rise, the article underscores the urgency of addressing climate change and implementing sustainable solutions to mitigate its impact. It serves as a stark reminder of the need for collective action to protect our planet.
🌱💡 Top 10 Sustainable Innovations: Sustainability Mag presents a curated list of the top 10 sustainable innovations making a positive impact across various industries. From renewable energy technologies to circular economy initiatives, the article showcases inspiring examples that demonstrate the potential for sustainable solutions to drive positive change and shape a more resilient future.
⛵️🌨️ Great Salt Lake's Winter Blessing: Newsday reports on the joy of sailors as the snowy winter season raises the water levels of the Great Salt Lake, offering temporary relief for the lake's struggling ecosystem. While this boost brings optimism, the article highlights the ongoing need for long-term solutions to address the lake's ecological challenges and preserve this unique natural treasure.
⛷️🌍 Aspen Skiing Co.'s Climate Action: Aspen Daily News explores Aspen Skiing Co.'s commitment to climate action, focusing on their less glamorous but vital efforts to reduce their carbon footprint. The article highlights the company's initiatives, such as investing in renewable energy, sustainable transportation, and engaging in advocacy for climate policies. Aspen Skiing Co. sets an example for the industry by prioritizing sustainability and taking responsibility for its environmental impact.
🦅🗺️ Mapping Drones for Wildlife Conservation: E&T Magazine discusses the innovative use of mapping drones in wildlife monitoring and conservation efforts. The article explores how these drones equipped with advanced mapping technology can provide crucial data for conservationists, helping them understand animal behavior, track habitats, and make informed conservation decisions. This exciting application of drone technology showcases its potential for supporting wildlife conservation and protecting biodiversity.
Health, Wellness & Fitness:
🏃♀️💪 Boosting VO2 Max for Cancer Protection: Running Magazine highlights a study revealing that higher VO2 max, a measure of aerobic fitness, may provide protection against certain cancers. The research suggests that engaging in regular exercise to improve VO2 max levels could have significant health benefits and contribute to cancer prevention strategies.
🌳🌞 20 Minutes Outside for Well-Being: Outside Online emphasizes the importance of spending just 20 minutes per day outside for improved well-being. The article explores the positive effects of nature on mental health, stress reduction, and overall happiness. By incorporating a short daily outdoor break into our routines, we can enhance our quality of life and reconnect with the natural world.
🧠🌱 Aging, Activity, and Quality of Life: Neuroscience News delves into the relationship between physical activity, aging, and life quality. The article discusses research demonstrating the positive impact of staying active as we age, leading to improved cognitive function, physical health, and overall life satisfaction. It reinforces the importance of maintaining an active lifestyle for healthy aging and a higher quality of life.
🌿👧 Nurturing Through Nature Play: Earth.com emphasizes the importance of nature play in a child's upbringing, highlighting the vital role parents play in fostering this experience. The article explores the benefits of outdoor play, such as enhanced creativity, physical activity, and emotional well-being, underscoring the significance of connecting children with the natural world from an early age.
🔥😔 Wildfire Smoke and Mental Health: The Washington Post sheds light on the impact of wildfire smoke on mental health, particularly the anxiety it can induce. The article explores the psychological toll of prolonged exposure to smoke-filled air, offering insights into coping strategies and the importance of self-care during wildfire events. It serves as a reminder of the interconnectedness between environmental factors and mental well-being, prompting a greater focus on holistic health in the face of climate-related challenges.
Diversity, Equity, & Inclusion:
🎙️🌳 Reshaping the Outdoors: In this podcast episode, Kindra Roberts discusses her experiences and challenges as a plus-size outdoor enthusiast, shedding light on the need for inclusivity and representation in the outdoor industry. Through her story, she inspires listeners to embrace their size and shape while encouraging a more diverse and accessible outdoor community.
🌟🧩 Accessible Adventure for All: AFAR Magazine shares a heartfelt personal account of a parent with an autistic child finding accessible adventure and offers valuable insights on how other families can do the same. By sharing tips and experiences, the article encourages families to explore the outdoors and provides guidance on creating inclusive and enjoyable experiences for children with autism.
Travel, Tourism, & Hospitality:
🌴🚗 Summer Travel Predictions: Deloitte presents insightful predictions for summer travel in 2023, exploring trends and factors shaping the industry. The article provides valuable insights into consumer behavior, preferences, and expectations, offering a comprehensive view of what to expect for the upcoming travel season.
⛰️🏞️ Avoiding Crowds in National Parks: WBUR's Here & Now discusses strategies to avoid crowds and find hidden gems within national parks. With the popularity of outdoor recreation on the rise, the article offers tips on lesser-known trails, off-peak times, and alternative destinations to help visitors make the most of their park experiences.
🔭🏕️ Best Campsites for the 2024 Total Solar Eclipse: Travel + Leisure highlights the most coveted campsites for the upcoming total solar eclipse in 2024. From prime viewing locations to unique camping experiences, the article guides astronomy enthusiasts and nature lovers to secure their spots for this extraordinary celestial event.
Government, Grants & Policy:
🌿🚫 Tackling Greenwashing: AgFunder News reports on the call for the Federal Trade Commission (FTC) to address rampant greenwashing and establish clear criteria for carbon-neutral and net-zero claims. The article highlights the importance of transparency and accountability in sustainability claims to ensure that consumers can make informed choices and support genuinely environmentally responsible practices.
⚡🔌 Kentucky Mandates Tesla's Charging Plug: TechCrunch announces that Kentucky has become the latest state to mandate the use of Tesla's charging plug for electric vehicles. This move aims to standardize charging infrastructure and improve accessibility for Tesla owners, contributing to the ongoing expansion of the electric vehicle market and supporting sustainable transportation options.
🌬️💡 Offshore Wind Farm Approved off the Coast of New Jersey: Fast Company shares exciting news of the approval of a massive offshore wind farm project off the coast of New Jersey. This significant development marks a major step forward in the transition to renewable energy, creating opportunities for clean electricity generation and reducing reliance on fossil fuels in the region.
🚌🌄 Grand Canyon National Park Shuttle Boost: The U.S. Department of Transportation announces the Biden-Harris administration's allocation of $275 million for the Grand Canyon National Park shuttle bus system. This investment aims to enhance visitor experiences, reduce congestion, and promote sustainable transportation options in one of America's most iconic national parks.
🌍💫 Grants for Underrepresented Communities: The National Park Service (NPS) unveils a new grants opportunity designed to support underrepresented communities' engagement with outdoor recreation and conservation. This initiative aims to ensure that all individuals, regardless of their backgrounds, have equitable access to and can benefit from the transformative power of nature and public lands.
Products, Gear & Gadgets:
👟🇨🇦 Canada Goose Steps into Sneakers: Footwear News reveals Canada Goose's foray into the sneaker market with the launch of their highly anticipated collection. Combining style and functionality, these sneakers offer outdoor enthusiasts a new way to embrace the brand's renowned quality and craftsmanship.
🌱🏃♀️ Brooks Embraces Sustainability with ReStart: Business Wire highlights Brooks' innovative Recommerce Program, ReStart, aimed at supporting their sustainability goals and increasing access to running. This initiative encourages customers to recycle their old running shoes in exchange for rewards, promoting a circular economy and reducing waste in the industry.
🏕️🎁 The Wall Street Journal's Camping Gift Guide: The Wall Street Journal presents a curated selection of the best camping gifts for outdoor enthusiasts. From high-tech gadgets to cozy camping gear, this guide offers inspiration for those seeking thoughtful and practical gifts for their adventurous friends and family members.
👟🌲 Nike's Ultrafly Trail Running Shoe: GearJunkie showcases Nike's Ultrafly Trail running shoe, designed to provide optimal comfort and performance on rugged terrains. With its innovative features and durable construction, this shoe is a must-have for trail runners seeking support and traction during their outdoor adventures.
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