Issue No. 30: Your Finger on the Pulse of the Outdoors 👆🫀
Hey Outsiders! It’s June 30th and we are delivering you Issue No. 30 of Outsider Insider. Coincidence? Yes - actually it just happened that way.
A little housekeeping - so we are going to be super busy celebrating two countries here in North America over the first few days of July because of this, next week we will plan to slide into your inbox only once and we will do that on Thursday. We hope our friends north of the border have a great Canada Day 🇨🇦 tomorrow and for all your Americans 🇺🇸 - get out that Red, White & Blue, you can wear it Saturday-Tuesday - it’s allowed, we checked with the fashion police. 🚔 🎆
Now for Issue No. 30 presented by Gnarly Sports Nutrition.
In this issue:
Setting the S'more on Fire: Solo Stove Ignites World Record Attempt for Largest Campfire Roast! 🏕️🍫🔥
Preserving the Green: Study Urges Conservation of 79% Plant Cover to Save Climate and Biodiversity Goals 🌿🌎
Nature Unleashed: The Trust for Public Land Launches Captivating Podcast on Land Conservation and Outdoor Spaces 🎙️🌳
Hiking Steps into the Spotlight: America's Favorite Outdoor Activity Gains Momentum 🥾📈
Revitalizing Quebec's Tourism: $110 Million Investments Pave the Way for Sustainable Growth and Unforgettable Experiences 💰💼
Powering the Future: Federal Policy Advances Safer Batteries and Fuels E-Bike Revolution 🔋🚴
Walking Towards a Sustainable Future: Allbirds' Moonshot Mission for Zero-Carbon Shoes 👟🌎
And more!
Let's go!
— Scott Crowder
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Business, Industry & Economy:
🏔️🛒 TSG Explores Sale of Backcountry: Bloomberg reports that TSG, the private equity firm, is considering a sale of outdoor retailer Backcountry. This potential deal signals the evolving landscape of the outdoor industry and showcases the continued interest and value in the outdoor retail sector.
🏂🚆 X Games and Amtrak Join Forces for Epic Collaboration: Adweek highlights the exciting partnership between X Games and Amtrak, creating a larger-than-life promotion that brings extreme sports to the masses. This bold collaboration showcases the power of combining two iconic brands to create unforgettable experiences and capture the attention of thrill-seekers everywhere.
👟🌟 Hoka Recognized as a TIME100 Company: TIME magazine reveals Hoka as one of its prestigious TIME100 Companies for 2023. This well-deserved recognition celebrates Hoka's innovative approach to athletic footwear, revolutionizing the running industry with its cushioned and responsive designs. It's a testament to Hoka's commitment to pushing boundaries and helping athletes reach new heights.
🚲🌆 PeopleForBikes Rates Cities for Cycling: PeopleForBikes introduces their City Ratings platform, providing valuable insights into the bike-friendliness of cities across the country. This interactive tool empowers cyclists to explore and compare cities based on various criteria, fostering a community of bike enthusiasts and encouraging urban areas to invest in bike infrastructure. It's a game-changer for those seeking pedal-powered adventures in their hometown or beyond.
❄️🌍 Protect Our Winters' Crux: POW (Protect Our Winters) introduces Crux, a powerful platform that combines climate action and community engagement. This innovative initiative empowers outdoor enthusiasts to take meaningful climate action and encourages collective efforts to protect the winter sports we love.
🏔️🏬 TGR to Open Flagship Store in Colorado: SnowBrains brings exciting news as Teton Gravity Research (TGR) announces the opening of its flagship store in Colorado. This move marks a significant expansion for TGR and reinforces the growing demand for outdoor adventure experiences and high-quality gear.
🏞️💰 Outdoor Recreation M&A Valuations Holding Up: SGB Online sheds light on the outdoor recreation market, reporting that M&A valuations in the industry remain strong. Despite economic fluctuations, this analysis underscores the resilience and enduring appeal of the outdoor sector and highlights the potential for continued growth and investment opportunities.
🔥🌎 Solo Stove Aims for World Record: Solo Stove, the popular outdoor gear company, invites outdoor enthusiasts to join them in a world record attempt for the largest-ever s’more roast. This fun and community-driven initiative bring people together around the campfire, celebrating the joy of outdoor cooking and fostering a sense of connection with nature.
💰💼 Authentic Brands Secures $500 Million Funding: US News highlights Authentic Brands' successful fundraising round, securing $500 million in funding from General Atlantic. This significant investment underscores the growing recognition of the brand's value and potential, fueling its expansion and future growth in the market.
🚲🌳 REI Co-op Expands E-Bike Efforts: PR Newswire announces REI Co-op's expansion of its e-bike initiatives, aimed at supporting and encouraging an emerging generation of cyclists. This commitment to e-bike accessibility aligns with REI's mission to foster outdoor participation and promote sustainable transportation options, empowering more people to enjoy the benefits of cycling while reducing environmental impact.
🏢🌳 Academy Sports + Outdoors Expands Store Footprint: Chain Store Age reports that Academy Sports + Outdoors plans to open 13-15 new stores in 2023, with new locations including zero-emission stores. This expansion highlights the company's commitment to providing more access to outdoor gear and sporting goods while prioritizing sustainability initiatives.
🌍🚫 Bragging About Sustainability Can Be Risky: The Long Game from Politico explores the evolving landscape of sustainability communication and warns that bragging about sustainability without concrete actions can backfire. The article emphasizes the importance of genuine and meaningful sustainability efforts, as consumers increasingly demand business transparency and accountability.
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Sustainability, Conservation & Environment:
🌳🔥 Destruction of Pristine Rainforests Soared in 2022 Despite COP26 Pledge: The Guardian reveals alarming data showing a significant increase in the destruction of pristine rainforests worldwide in 2022, despite the commitments made during the COP26 climate summit. The article highlights the urgent need for stronger actions to protect these critical ecosystems and combat deforestation.
☀️🔌 Wildfire Smoke Impacts Solar Power Production: Emerging Tech Brew explores the intersection of wildfires and solar power production, discussing how smoke from wildfires can reduce the efficiency of solar panels. The article sheds light on the challenges faced by renewable energy systems in areas prone to wildfires and emphasizes the importance of finding innovative solutions to mitigate the impact of smoke on solar power generation.
🌱🌍 Study Reveals the Need to Save 79% of Plant Cover to Meet UN Climate and Biodiversity Goals: Mongabay highlights a new study emphasizing the critical role of plant cover in achieving global climate and biodiversity goals set by the United Nations. The research underscores the urgent need to conserve 79% of existing plant cover to preserve ecosystems, mitigate climate change, and protect biodiversity.
🚢🐳 Shipping Industry Under Pressure to Reduce Emissions: CBC News reports on the growing pressure the shipping industry faces to reduce emissions and transition to cleaner fuels. The article discusses the environmental impact of shipping and the efforts being made to address its carbon footprint. It highlights the need for innovative solutions and global collaboration to create a more sustainable shipping industry.
🌍📉 New Rules for Carbon Offsets Aim to Clean Up Company Climate Claims: Bloomberg highlights the implementation of new rules for carbon offsets that aim to enhance transparency and accuracy in company claims regarding their climate efforts. The article delves into the importance of robust standards to ensure the credibility and effectiveness of carbon offset projects.
🌊🌡️ Ocean Temperatures Are Off the Charts - Here's What That Means for the Weather: Fast Company explores the alarming rise in ocean temperatures and its implications for global weather patterns. The article provides insights into the connection between warming oceans and extreme weather events, emphasizing the urgency of addressing climate change to mitigate its far-reaching consequences.
🌵🌳 California Moves to Protect Joshua Trees: The Guardian sheds light on California's efforts to protect Joshua trees through new conservation measures. The article explores the importance of safeguarding these iconic trees, which are under threat from climate change and urban development, and discusses the proposed changes to state law that would enhance their conservation.
🌍💼 Nature's Frontiers - Achieving Sustainability, Efficiency, and Prosperity in Natural Capital: ReliefWeb presents an insightful report on the significance of natural capital in achieving sustainability, efficiency, and prosperity. The article delves into the key concepts of natural capital and highlights the potential benefits of valuing and investing in nature for both environmental and economic well-being.
🎙️🌳 Tune in to the Podcast: The Trust for Public Land (TPL) introduces an engaging podcast that explores topics related to land conservation and outdoor spaces. This informative series delves into the importance of preserving and protecting our natural environments, shedding light on inspiring stories and initiatives. Whether you're a nature enthusiast or an advocate for conservation, this podcast offers a captivating listening experience.
Health, Wellness & Fitness:
🔥💰 Extreme Heat to Cost US $1 Billion in Health Care Costs: Grist reports on the significant health care costs associated with extreme heat in the United States. The article highlights the financial impact of heat-related illnesses and the need for proactive measures to mitigate the health risks posed by rising temperatures and climate change.
🏓💼 Pickleball Rattles Health Insurance Stocks: CNBC reveals the unexpected impact of the growing popularity of pickleball on health insurance stocks. The article discusses a report from UBS, highlighting the potential implications of increased participation in the sport on injury rates and subsequent health insurance claims. It sheds light on the intersection of recreational activities and financial markets, showcasing the ripple effects of evolving trends.
🚴♂️📊 Unlocking the Metrics: Cycling Weekly dives into Garmin's health tracking metrics, helping users understand the wealth of data provided by their smartwatches. The article explores the various health and fitness metrics available, providing valuable insights into how to interpret and utilize this information to improve performance and overall well-being.
🥾📈 Hiking Takes the Lead: Backpacker reports on the growing popularity of hiking as the most popular outdoor activity in America. The article highlights a recent report that reveals hiking's increasing appeal and its positive impact on physical fitness and mental well-being. As more people discover the joys of exploring the great outdoors on foot, hiking continues to soar in popularity, opening up new opportunities for adventure and connection with nature.
Diversity, Equity & Inclusion:
🏕️🔥 California State Parks' Outdoor Training: The LA Times highlights California's State Parks FamCamp program, which provides outdoor training experiences for families. This unique program allows participants to learn essential outdoor skills and gain confidence in wilderness settings. With a focus on fostering a love for nature and promoting outdoor recreation, this initiative offers families the opportunity to connect with the wild and create lasting memories.
Travel, Tourism, & Hospitality:
🎧🌲 Journey to Yosemite National Park: The Washington Post takes us on a captivating audio adventure with their podcast episode dedicated to Yosemite National Park. Explore the breathtaking landscapes, learn about the park's rich history, and discover the wonders that await visitors. This immersive experience will leave you inspired to plan your own trip to this iconic national treasure.
💰💼 Investing in Quebec's Tourism Recovery: Newswire reveals the significant investments, totaling over $110 million, being made in Quebec to support the recovery of the tourism industry. These investments aim to enhance visitor experiences, promote sustainable tourism practices, and revitalize local economies. It's an exciting time for Quebec as it positions itself as a premier destination for travelers seeking unforgettable adventures.
🏕️🌳 Managing Evolving Needs in Forests: Wyofile discusses the challenges faced by officials as campers flock to forests in record numbers. With increased demand for outdoor recreation, there is a growing need to balance access, conservation, and visitor satisfaction. This insightful article explores the efforts being made to manage these evolving needs while preserving the natural beauty and ecological integrity of our forests.
Government, Grants & Policy:
🌲💰 USDA Forest Service Invests $188M to Conserve and Sustain Forests: The USDA Forest Service announces a $188 million investment to conserve and sustainably manage forests. The press release highlights the importance of forest conservation in tackling climate change, enhancing biodiversity, and supporting local economies.
🧗♀️⛰️ Recreational Rock Climbing on Federal Lands Would Be Regulated Under Bill in Congress: New Hampshire Bulletin reports on a bill in Congress that seeks to regulate recreational rock climbing on federal lands. The article discusses the potential impacts of such regulations on climbers and the need for balancing access to public lands with environmental preservation.
🌆🌳 Building Urban Networks to Break Down Barriers to the Outdoors: Outdoor Industry Association explores the importance of building urban networks that enhance access to the outdoors. The article highlights initiatives aimed at breaking down barriers and creating inclusive outdoor spaces in urban environments, promoting physical and mental well-being while fostering a sense of community and connection with nature.
🔋🚴 Safer Batteries and E-Bikes: PeopleForBikes highlights federal policy moves aimed at promoting safer batteries and advancing the adoption of e-bikes. These initiatives prioritize rider safety, support innovation in battery technology, and contribute to the growth of the e-bike industry. It's an exciting development that paves the way for a more sustainable and accessible future of cycling.
🌄🏞️ Colorado's Outdoor Industry Thrives: The Polis Administration reaffirms its commitment to supporting Colorado's outdoor industry as the Outdoor Recreation Office (OREC) announces new initiatives. These efforts focus on enhancing outdoor experiences, promoting sustainable practices, and strengthening the state's economy through the power of outdoor recreation. Colorado continues to be a premier destination for adventure enthusiasts and nature lovers alike.
🌿🐦 Historic Investment in Wildlife Conservation: The USDA announces a significant investment in wildlife conservation, expanding its partnership to include additional programs in Texas. This historic initiative, which includes the Conservation Reserve Program (CRP), aims to enhance wildlife habitats, protect endangered species, and promote sustainable land management practices. It's a major step towards preserving biodiversity and ensuring the long-term health of our ecosystems.
🐦🌺 Commitment to Hawaiian Bird Conservation: The Biden Administration pledges $16 million to support Hawaiian bird conservation efforts, recognizing the importance of preserving the unique avian species found in the islands. This funding will contribute to conservation initiatives that protect and restore habitats, ensuring a brighter future for Hawaii's native birds.
Products, Gear & Gadgets:
🚀👟 Allbirds' Moonshot - Zero Carbon Shoes: Allbirds introduces their ambitious "Moonshot" initiative, aiming to create zero-carbon shoes by 2025. This innovative endeavor showcases the brand's commitment to sustainability and reducing its environmental impact, offering eco-conscious consumers a stylish and planet-friendly footwear option.
🌊👗 Laird Apparel Unveils Women's Line: Laird Apparel, the renowned surf-inspired lifestyle brand, launches their highly anticipated women's line, named Gabby. This expansion not only celebrates women in the outdoor and action sports communities but also offers a diverse range of high-quality, functional, and fashionable apparel designed specifically for women who embrace an active lifestyle.
🏃♂️👞 Kizik's Hands-Free Footwear Innovation: Fast Company highlights the groundbreaking innovation of Kizik, a startup revolutionizing footwear with hands-free technology. Their unique shoes use patented technology that eliminates the need for laces or straps, providing a convenient and effortless wearing experience. Kizik's hands-free shoes cater to individuals seeking functional and comfortable footwear without compromising style.
🌱👚 Plastic-Eating Enzymes Make Their Fashion Debut: GreenBiz explores the growing trend of fashion brands like Lululemon, Patagonia, Stella McCartney, and Puma incorporating plastic-eating enzymes into their products. This innovative approach showcases their commitment to sustainability and addressing the plastic waste problem, offering eco-friendly alternatives to traditional materials.
🍻🌾 Patagonia and Craft Breweries Embrace Sustainable Grain: American Craft Beer highlights the collaboration between Patagonia and 11 American craft breweries in using special sustainable grain for brewing beer. This partnership not only showcases the commitment of both the outdoor clothing brand and craft breweries to environmental stewardship but also offers beer enthusiasts a chance to enjoy delicious brews made with eco-friendly ingredients. Cheers to sustainability in the brewing industry!
Quote of the Week:
“The freedom to explore and roam the natural wonders of our world is a gift that nourishes the soul and ignites the spirit of adventure within us.”
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